PR and Media Manager

Beaumont People; Canberra; On-site; AUD 120,000 - 150,000; Full time

Job summary

Asthma Australia is seeking an experienced PR and Media Manager to lead and shape its public relations and media function at a pivotal point in the organisation's growth. This is a rare opportunity offering autonomy, support and a platform to elevate the public profile of a trusted national health charity.

As the PR and Media Manager, you will own the development and execution of a proactive PR and media strategy, build strong media relationships across print, broadcast, digital and political

Qualifications

• Significant experience in public relations, media relations, communications or journalism.
• Demonstrated success developing and delivering effective PR and media strategies.
• Exceptional writing and storytelling capability.
• Strong media networks or the ability to establish them quickly.
• Experience securing earned media outcomes across multiple channels.
• Outstanding stakeholder engagement and influencing skills.
• Strong judgement, initiative and accountability.
• Ability to thrive in a dynamic environment and manage competing priorities.

Responsibilities

• Develop and lead the organisation's PR and media strategy.
• Build and maintain strong relationships across print, broadcast, digital and political media.
• Identify and secure proactive media opportunities.
• Write high-quality media releases, opinion pieces, statements and briefing materials.
• Support major campaigns, advocacy initiatives and organisational priorities.
• Prepare and support spokespersons for media engagement.
• Source and support people with lived experience to share their stories.
• Monitor media activity, measure impact and identify opportunities for continuous improvement.
• Provide strategic advice on reputation, messaging and emerging issues.

Skills

Strategic thinking

Hands-on approach

Storytelling capability

Media networks

Earned media outcomes

Stakeholder engagement

Judgement and accountability

Job description

Asthma Australia is the national consumer peak body representing people living with asthma. Through advocacy, policy, education, research and community engagement, the organisation works to improve outcomes for the 1 in 9 Australians affected by asthma while increasing awareness of the significant impact respiratory health has on individuals, families and communities.

Asthma Australia is seeking an experienced PR and Media Manager to lead and shape its public relations and media function at a pivotal point in the organisation's growth. This is a rare opportunity offering the autonomy, support and platform to develop the media strategy, build influential relationships, identify compelling stories and elevate the profile of a trusted national health charity.

For a motivated and proactive communications professional, this is the chance to leave a genuine mark. You'll help drive national conversations, increase awareness of asthma as a serious chronic health condition and position the organisation as the leading voice on asthma and respiratory health in Australia.

About the role

Reporting to the Director, Public Affairs and Policy, you'll own the development and execution of a proactive PR and media strategy that supports the organisation's advocacy, policy, research and awareness objectives.

Working closely with senior leaders and internal stakeholders, you'll identify opportunities to strengthen visibility, enhance reputation and amplify the organisation's impact across key audiences. You'll be responsible for building strong media relationships, generating earned media opportunities and turning complex health, policy and research topics into compelling stories that resonate with the public, decision-makers and media.

You'll be trusted to bring ideas, challenge thinking, identify opportunities and build a media function capable of driving meaningful organisational impact. You'll work closely with an engaged leadership team, contribute to strategic organisational priorities and have the opportunity to shape how the organisation is seen, heard and understood nationally.

Key responsibilities include:

• Developing and leading the organisation's PR and media strategy
• Building and maintaining strong relationships across print, broadcast, digital and political media
• Identifying and securing proactive media opportunities
• Writing high-quality media releases, opinion pieces, statements and briefing materials
• Supporting major campaigns, advocacy initiatives and organisational priorities
• Preparing and supporting spokespersons for media engagement
• Sourcing and supporting people with lived experience to share their stories
• Monitoring media activity, measuring impact and identifying opportunities for continuous improvement
• Providing strategic advice on reputation, messaging and emerging issues.

About You

You are a highly capable media, communications or PR professional who combines strategic thinking with a hands-on approach. You know how to identify a story, build relationships and create momentum. You're comfortable working autonomously, enjoy taking ownership and are energised by the opportunity to build and shape a function rather than simply maintain one.

You'll bring:

• Significant experience in public relations, media relations, communications or journalism
• Demonstrated success developing and delivering effective PR and media strategies
• Exceptional writing and storytelling capability
• Strong media networks or the ability to establish them quickly
• Experience securing earned media outcomes across multiple channels
• Outstanding stakeholder engagement and influencing skills
• Strong judgement, initiative and accountability
• The ability to thrive in a dynamic environment and manage competing priorities.

Experience within health, advocacy, government or the not-for-profit sector will be highly regarded.

We value diversity and welcome applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples, CALD communities and people with disabilities. Reasonable adjustments for your application can be arranged upon request.