Planning & Trading Manager

Publicis Groupe; City of Melbourne; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global Marcel AI Platform access

Marcel Classes learning program

Career Conversations program

Diversity & Inclusion initiatives

Birthday Leave

Flexible public holidays

Work Your World program

Parental leave policy

Sonder wellbeing platform

Job summary

Publicis Groupe in Melbourne seeks an experienced Media Planning & Trading Account Manager to lead integrated media strategies across TV, radio, OOH and digital. You will manage client relationships, mentor junior staff, and ensure campaigns are tracked and optimised for measurable results.

You will leverage programmatic, social and search tools, aligning media plans with client goals while driving performance and innovation in a fast-paced agency environment.

Qualifications

• Strong client and media relationship management skills.
• Deep understanding of all media channels and ability to translate strategy into plans.
• Advanced negotiation and media buying skills across TV, radio, OOH and digital.
• Confidence using tools like SMI to analyse trends.
• Analytical mindset with proactive problem solving.
• Experience mentoring junior team members.

Responsibilities

• Support the Director in strategic thinking and connecting media to consumer insights.
• Lead end-to-end media planning and trading across channels with rigor.
• Champion best practice in media negotiations and implementations.
• Foster a high-performing team culture and accountability.
• Oversee WIPs, allocate workload and elevate issues as needed.
• Develop media plans from strategy to execution aligned to client goals.
• Manage client relationships and deliver insightful campaign reports.
• Identify growth opportunities and broaden client investments.

Skills

Client relationship management

Media planning

Campaign tracking

Negotiation

Stakeholder management

Mentoring juniors

Digital tools (programmatic, social, &

Tools

SMI

Job description

Company description

Delivering Smarter, Faster, Accountable Media We exist to grow our clients businesses through Smarter, Faster, Accountable media services.

Smarter: We use our clients’ data to drive growth.

Faster: We have media, data and creative production under one roof to deliver an agile advantage.

Accountable: We demand that we are accountable to our clients’ business growth.

Born as a specialist performance media agency, we apply a performance mindset to a full range of integrated marketing solutions, from media to creative, data and technology. Our mission is to grow our clients’ revenue through regression-based media planning complemented with human insight to help determine the optimal balance between brand and performance media

Overview

Role Overview

We’re looking for a talented an experienced Media Planning & Trading Account Manager with a strong foundation in traditional media buying, client servicing, and campaign tracking, ideally with the combined specialised expertise in the automotive sector.

You’ll thrive in this role if you’re proactive, detail-oriented and have a pragmatic approach to things. We’re looking for someone who can think critically and communicate effectively with clients and stakeholders. You’ll be the go-to for developing and executing integrated media strategies across TV, radio, OOH, and digital platforms, while managing branded content projects from concept to delivery. Adept at leveraging digital tools and platforms—including programmatic, social, and search—you’ll drive performance and deliver measurable results. Our ideal person is known for strategic thinking, stakeholder management, and has a hands‑on approach to campaign optimisation and reporting.

You’ll be empowered to contribute to planning, performance, and innovation, with access to cutting‑edge tools and vendor partnerships. You’ll embed yourself in a culture of learning and experimentation, where new ideas are welcomed and tested.

What will your day to day look like?

• Support the Director in driving strategic thinking and connecting media implementation to consumer insights.
• Lead end-to-end media planning and trading across all channels, ensuring rigour and accuracy throughout the process.
• Champion best practice in media negotiation, buying, and implementation within the team.
• Help foster a high‑performing, proactive team culture that values innovation and accountability.
• Oversee team WIPs, manage workflow allocation, and elevate key issues as needed.
• Lead the development of media plans from strategy through to execution, ensuring clear alignment to client goals.
• Manage key client relationships, delivering high-quality, insight-driven work and campaign reporting.
• Identify commercial opportunities and support the growth of client investment beyond the brief.
• Mentor junior team members, overseeing training, development, and performance tracking.
• Stay on top of industry trends and actively share relevant insights with the wider team.

What will set you up for success?

• Strong client and media relationship management skills, with the ability to influence and lead conversations
• Deep understanding of all media channels and proven ability to turn channel strategies into actionable and effective media plans.
• Advanced negotiation and media buying skills, with strong knowledge of the local media landscape.
• Confidence using tools like SMI to analyse trends and inform trading strategies.
• Analytical mindset with a proactive approach.
• Experience mentoring junior team members and managing workloads across a team.
• Solutions-oriented mindset with a proactive approach to problem‑solving.
• Ability to manage multiple priorities, meet deadlines, and maintain high attention to detail.
• Passion for learning and growing within a dynamic media environment.

#LI-AN1

Additional information

What we can offer:

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all‑in‑one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery‑forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you,

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail]; your personal information will be kept confidential.