Personalisation Lead

Australia Post; City of Melbourne; Hybrid; AUD 140,000 - 200,000; Full time

Benefits offered by this job

Flexible hybrid work

Growth & development programs

Exclusive team discounts

Job summary

Australia Post is seeking a leader in digital personalisation within the Marketing Technology team. You will steer end‑to‑end personalisation and experimentation, using data, technology and stakeholder collaboration to drive measurable customer and commercial outcomes across channels including the website, app, and customer portal.

You will work across Adobe Target, Adobe RT-CDP, Salesforce D360, and Fullstory, partnering with Retail, Brand & Marketing, Freight Services and tech vendors to scale

Qualifications

• Proven experience in digital personalisation and experimentation.
• Hands‑on experience with the Adobe Experience Cloud, especially Adobe Target.
• Experience delivering personalisation in an enterprise environment.

Responsibilities

• Define frameworks, KPIs, and reporting across personalisation/experimentation/optimisation.
• Enable Marketing teams across campaign workflows with tech and AI capabilities.
• Lead platform integration and governance for Adobe Target and related tools.

Skills

Digital personalisation

Adobe Target

Stakeholder management

Analytics

Tools

Adobe Experience Cloud

Adobe Target

Salesforce D360

Fullstory

Job description

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Name

Site / Location

Entity

Australia Post

Opening Date

17-Sep-2026

Suburb

Work Type

Permanent Full Time

Description & Requirements

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Working in tech at Australia Post is where innovation and problem solving meets great people and agile working. You’ll work with bright people on building and maintaining products and services that you and every other Australian get to benefit from every day. Whether you’re working from our modern office or your one at home, you’ll be part of a culture of collaboration and connection, making long-lasting impact right across Australia.

About the opportunity
Join our Marketing Technology team within Enterprise Services, Technology - PPeCS & CXT, where you'll play a pivotal role in leading Australia Post’s digital personalisation, experimentation and optimisation capability. This position is responsible for bringing together the right mix of data, technology and specialist expertise to drive more personalised customer experiences and enable data-driven decision making across the enterprise. Working across a broad range of digital channels, you'll identify, validate and activate opportunities that deliver measurable customer and commercial outcomes, aligned to our Freight Services and Marketing roadmaps.
As a SME in this space, you'll partner closely with stakeholders across Retail, Brand & Marketing, Freight Services, Enterprise Services and key technology vendors to shape and deliver scalable, secure and integrated personalisation capabilities. Combining strong strategic thinking with deep subject matter expertise, you'll help optimise customer journeys, improve campaign performance and enhance business workflows, while ensuring our personalisation and experimentation capabilities continue to evolve and deliver value across the organisation.

You’ll also

• Digital personalisation, experimentation and optimisation leadership – Define frameworks, KPIs, and reporting across the end-to-end personalisation/experimentation/optimisation process across our website, customer portal, and app channels.
• Marketing enablement – Enable our Marketing teams and their partners across campaign workflows that allow continuity of messaging across our digital channels and touchpoints, leveraging technology and emerging AI capabilities to further scale our capability and delivery.
• Platform integration and enablement - Day to day leadership and governance across our instance of Adobe Target and consideration of segmentation across related platforms like Adobe RT-CDP, Adobe Customer Journey Analytics, Salesforce D360, and Fullstory.
• Drive integration of relevant data and technology platforms to leverage and scale our personalisation capability to deliver measurable customer and commercial outcomes.
• Support personalisation across organic, paid, and promoted channels through data-led insights, and continuous improvement, working closely with our retail and business Marketing teams.
• Drive digital personalisation, experimentation and optimisation best practices, increasing its visibility and adoption across the enterprise, actively collaborating with business, technology, data, and architecture teams to align with their respective strategies and roadmaps.

You’ll also need

• Proven experience in digital personalisation and experimentation, including hands‑on experience with the Adobe Experience Cloud, with a focus on Adobe Target (preferred) or equivalent
• Experience supporting end-to-end activities, from ideation, workshops, stakeholder management, build (journey and assets), testing, deployment, analysis, and documentation.
• Background leading and delivering a digital personalisation, experimentation and optimisation function within a complex, enterprise environment.
• Knowledge of customer expectations in digital channels, including experience quality, consistency, accessibility and real‑time personalisation.
• Understanding of digital marketing and customer engagement trends, with expertise across personalisation, omnichannel activation, performance optimisation, and the broader Martech ecosystem that connects content, data, activation and analytics.

What else is in it for you?

• Flexible and hybrid working arrangements, like the opportunity to work from home two days per week
• Opportunities for growth and development through formal programs or mentorship
• Exclusive team member discounts and offers for more cash in your pocket, evolving policies for flexible working, leave types and access to health and wellbeing resources

All walks, one route

It takes a lot of us to deliver for every Australian – and it’s important to us that our people behind the parcels reflect the people receiving them. We come from all walks. Different backgrounds, different ages, different genders, different sexualities and different abilities, but we all believe in the same purpose.

We welcome people all ages, genders and backgrounds – including Aboriginal and Torres Strait Islander peoples, people with disability, LGBTQIA+ communities, and refugees. We’re a Disability Confident Recruiter, committed to making our hiring process and workplace inclusive and barrier-free. We’re also working hard to remove bias and build a gender-equitable experience for everyone who joins us. If you’ve got questions about accessibility, reach out to our Diversity & Inclusion team at [e-mail] or on 03 8737 9415.

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