Performance Media Specialist

Rea Group; Melbourne; Hybrid; AUD 85,000 - 115,000; Full time

Benefits offered by this job

Hybrid work

Flexible leave options

Parental leave

Because We Care volunteering

Hackdays

Job summary

REA Group is seeking a Digital Media Specialist in Melbourne on a 12-month fixed-term contract. The role sits in the Consumer Marketing team, with hybrid working arrangements and a focus on paid media across brand campaigns and always-on activity.

The ideal candidate has 3+ years in performance marketing, hands-on campaign management across paid search, social, native content, and video, plus strong analytics and budget skills.

Qualifications

• 3+ years’ performance marketing experience
• Hands-on campaign management across paid search, paid social, native content, video and app-install ads
• Experience with web analytics tools (Adobe Analytics, Tableau, Looker Studio)
• Experience managing media budgets across platforms

Responsibilities

• Build, launch, manage and optimise paid media campaigns across platforms
• Report outcomes and insights from digital channels
• Manage digital media budgets against forecast
• Support development of brand campaigns across digital channels
• Help grow and develop the marketing graduate
• Assist testing frameworks for digital channels
• Support stakeholder relationships with Marketing and Product
• Partner with analytics teams on tracking and segments
• Stay up to date with digital marketing trends
• Collaborate with cross-functional teams on tracking and tag implementation

Skills

Performance marketing

Campaign management

Paid search

Paid social

Native content

Video advertising

Analytics tools

Budget management

Stakeholder management

Fast-paced environment

Tools

Adobe Analytics

Tableau

Looker Studio

Job description

• 12 month fixed-term contract
• Melbourne based
• Hybrid ways of working

We're REA

With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the Digital Media Specialist role fits in

The Digital Media Specialist role forms part of the Consumer Marketing team, who are focused on driving marketing outcomes for the realestate.com.au, realcommercial.com.au and Mortgage Choice, brands. The Consumer Marketing team sits within the Audience & Marketing function, which forms part of the larger Consumer & Customer group.

Reporting to the Performance Marketing Manager, the Performance Media Specialist will be support in the implementation, optimisation and reporting of performance media channels across brand campaigns and always on digital activity.

The Performance Media Specialist will also be responsible in supporting the Performance Marketing Manager in developing and executing test and learn frameworks across digital channels to develop our positioning on emerging media products or opportunities within digital platforms.

What the role is all about:

• Build, launch, manage and optimise paid media campaigns across multiple platforms and brands, including video, search, social, native content, and app-install/engagement activity to drive awareness and adoption of products, apps and services
• Reporting on outcomes and performance of digital media channels that showcases meaningful insights that informs future execution and optimisations
• Supporting the management of digital media budgets ensuring that investment and performance is tracking against forecast
• Supporting the Performance Media Manager in developing and executing key brand campaigns across digital channels
• Supporting the growth and development of the marketing graduate helping them to provide a rounded and proficient understanding of the digital marketing landscape and tools
• Assist the Performance Media Manager in developing and executing testing frameworks to continuously test and optimise digital channels for incremental impact
• Supporting internal stakeholder relationships, including Marketing Managers and Product Managers, in addition to external relationships with our media partners
• Partnering with cross-functional teams within REA Group (e.g. analytics, product owners) to configure digital tracking and tag implementation
• Collaborating with audience & analytics teams to identify and create advanced audience segments to drive efficiencies across digital media campaigns
• Demonstrating an ability to keep up to date with the latest news, trends and products within the digital marketing landscape

What we’re looking for

• 3+ years’ performance marketing experience with a demonstrated ability to build and manage high performing digital campaigns optimising towards KPIs
• Demonstrated hands‑on campaign management experience across two or more of: paid search, paid social, native content, video and app-install/app‑engagement advertising.
• Experience with web and media analytics and measurement tools (e.g. Adobe Analytics, Tableau, Looker Studio) and an understanding of attribution, conversion tracking and audience/1PD data concepts.
• Experience managing media budgets and pacing across multiple platforms and campaigns simultaneously.
• Strong communication and stakeholder management skills
• A genuine positive attitude, a growth mindset and a strong desire to get things done
• Ability to work in a fast‑paced environment, with multiple and changing priorities while maintaining strong attention to detail

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

Some of our Perks & Benefits include:

• A hybrid and flexible approach to working
• Flexible leave options including, birthday leave and purchase additional leave
• Flexible parental leave offering for primary and secondary carers
• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
• Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!

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