Performance Media Manager Collingwood, Victoria, Australia

Bellroy; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Job summary

Bellroy in Melbourne is seeking a Senior Paid Media Manager to plan, shape, and drive global media performance. You’ll translate growth targets into excellence in paid media execution across search, social, and programmatic channels, building efficient, profitable campaigns that scale.

You’ll work with Brand, Creative, Analytics, and Data Science to tighten insights, test approaches, and improve the marketing mix. Start date is flexible with regular business hours in Collingwood.

Qualifications

• Hands-on expertise in Google Ads and YouTube.
• Structured approach to Meta testing and segmentation.
• Think in CAC and profitability terms for growth.
• Experience with programmatic buying and DSPs.
• Strong GA4 attribution and audience analysis.

Responsibilities

• Prepare business cases for paid media investments and ROI logic.
• Partner with MMM group to shape spend testing and impact.
• Set up Google offline-to-online integration for in-store Conversions.
• Analyze monthly drivers: stock, markets, launches, promos.
• Collaborate with Ecommerce/CRM on content to boost qualified traffic.

Skills

Google Ads

Meta campaigns

CAC & profitability

Programmatic buying

GA4 analytics

Creative briefs

People management

AI & automation

Global campaigns

Tools

The Trade Desk

DV360

CTV

Job description

IN A NUTSHELL…

Bellroy makes products for the way people actually move through the world and our paid media operation is how we reach them. This role sits at the centre of that: planning, shaping, and driving media performance for a global brand that takes both craft and rigour seriously.

You’ll work closely with our Director of Growth Marketing in a collaborative, direct relationship. Our Director shapes the broader strategy and performance targets, and you translate them into excellent paid media execution. That means championing the planning frameworks, the operational infrastructure, and the day-to-day campaign performance that deliver on Bellroy's growth vision. We want someone who brings their own point of view on what's working, challenges platform recommendations with evidence, and thinks carefully about how to build a paid media mix that's efficient, profitable, and built to last.

You’ll work cross-functionally with Brand, Creative, Analytics, and Data Science: briefing teams, consuming outputs from our incoming marketing mix modelling partnership, and building the feedback loops that make the whole operation smarter. We've built a strong foundation here, and there's real room to take it further. So, if all that excites you, keep reading!

YOU COULD BE THE ONE IF YOU...

• Have deep hands‑on expertise in Google Ads: Search, Performance Max, Demand Gen, and YouTube, and know how to go beyond platform recommendations to form your own evidence‑based view on what works
• Manage Meta campaigns (Facebook and Instagram) with a structured approach to creative testing and audience segmentation
• Think in CAC and profitability terms; margin, LTV, incrementality, and causal effect are your primary frame for evaluating acquisition performance, not just ROAS
• Have experience with programmatic buying or the DSP trading platform (e.g. The Trade Desk, DV360); CTV experience is a genuine plus as we look to scale that channel
• Are at home in GA4: attribution, conversion tracking, and audience analysis
• Know how to write a creative brief that actually changes the work, give performance‑informed feedback while acknowledging what the data can and can’t tell you, and champion best practices for creative effectiveness across the team
• Have direct management experience and genuinely enjoy developing team capability and growing alongside your direct reports
• Communicate directly and clearly — you’re organised, comfortable pushing back, and accountable for your outcomes
• Are genuinely curious about AI and automation, and want to build smarter, more efficient workflows
• Think globally about how campaigns can be better structured, localised, and allocated across different markets and regions, not just applied uniformly.

IF YOU WERE HERE LAST WEEK, HERE'S SOME THINGS YOU MIGHT HAVE DONE...

• Prepared the business cases for a set of paid media investments — CTV scaling, Amazon CTV, a YouTube geo holdout test — and walked our Head of Marketing through the ROI logic to unlock approval.
• Worked with the MMM working group on the next phase of partner onboarding — shaping how we test spend levels across channels to read total business impact, not just channel‑level performance.
• Helped set up our Google offline‑to‑online integration so in‑store conversions flow back into paid media — getting closer to a real efficiency picture, not just what closes online.
• Sat down with the team to pull apart what was actually moving the numbers last month — stock availability, market shifts, new launches and promos — because the data doesn’t read clean without that context.
• Worked with our Ecommerce and CRM Manager on a content audit and repositioning of one category — sharpening the customer journey to generate more qualified traffic, and feeding what you saw back into conversion strategy.

LOCATION & HOURS

This role is based in Collingwood, Melbourne. We work regular business hours, with flexibility built in for the nature of the role.

Start date: We’re ready when you are!

WHY WORK FOR BELLROY?

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close‑knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage—whether it’s applying, interviewing, completing pre‑employment testing, or otherwise participating in the selection process—please contact us at [e-mail]. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.