Performance Marketer

Careers at Eucalyptus; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Eucalyptus is seeking a Performance Marketer to own our paid media strategy across core channels and drive measurable growth for a global audience. You’ll partner with creative, product and analytics teams to turn data into scalable campaigns that win in a fast-moving health tech space.

You will define channel strategies, run rigorous experiments, and translate performance metrics into actionable plans, while collaborating with leadership to stay ahead of platform changes and market trends.

Qualifications

• 4+ years hands-on experience in performance marketing or paid media.
• Strong Google Ads experience across Search, Performance Max, YouTube.
• Analytical with first- and third-party data, attribution models.
• Structured experimenter with a test-and-learn approach.
• Collaborates with creative teams and senior stakeholders.
• Comfort with AI tools for data analysis.
• Commercial numeracy and CAC understanding.
• Proactive and commercially minded with curiosity about platforms.

Responsibilities

• Own paid growth engine across Google, YouTube, Meta, TikTok and emerging platforms.
• Collaborate with creative, product and analytics teams to drive outcomes.
• Define channel strategy and allocate budgets based on data.
• Lead test-and-learn roadmap with structured experiments.
• Translate campaign data into actionable recommendations.
• Apply attribution, incrementality testing and full-funnel tracking.
• Shape growth priorities with cross-functional teams.
• Manage paid accounts including setup, pixel implementation and optimization.

Skills

Experience 4+ years

Google Ads

Analytics & attribution

Experimentation

Creative collaboration

AI tools

Commercial numeracy

Job description

We’re the world’s leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain and Canada.

We’re driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high quality and empathetic care that the traditional system cannot support.

You’ll partner with our care teams of prescribers, nurses, health coaches, pharmacists and dietitians to support patients across preventative health, weight management and specific women’s and men’s health conditions.

We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand and the resources to deliver care to patients in dozens of countries.

We’re looking for people who appreciate and are excited by the enormity and uniqueness of this challenge, and want to work in the most ambitious, smart, fast moving and positive sum environment of their lives to transform how healthcare is delivered globally.

We hope that’s you.

About the role (what you’ll be doing)

This is a high-ownership role at the centre of the Hims & Hers growth engine. You’ll be an integral part of the team that owns paid media (brand and performance) strategy, execution, and results end to end across our most critical acquisition channels, while partnering closely with creative, product, and analytics teams to drive measurable, scalable outcomes. This role is for someone who thinks in systems, brings rigour to experimentation, and has the commercial instincts to turn data into growth. You’ll report to the Performance Lead within the Growth team.

As our Performance Marketer, you will:

• Be an integral part of the team that owns the paid growth engine: help define and execute channel strategy across Google, YouTube, Meta, TikTok and emerging platforms, making campaign and budget allocation decisions by triangulating first- and blended and attributed data sources.
• Drive creative-performance loops: partner closely with creative teams to ideate, brief, test and iterate on high-performing ad concepts. Build a creative review process that uses structured creative analysis to identify key performance variables and sharpen subsequent briefs.
• Lead a rigorous test-and-learn roadmap: build and run structured experiments across audiences, creative, bidding strategies and landing experiences to continuously improve efficiency and scale.
• Own performance analytics and reporting: translate campaign data into clear, actionable recommendations, and diagnose performance issues and opportunities using first- and third-party data to drive ongoing optimisation.
• Champion measurement excellence: apply best practice across attribution, incrementality testing and full-funnel performance tracking so decisions are grounded in reliable signal.
• Influence cross-functional growth strategy: collaborate with product, analytics and senior leadership to shape priorities and stay ahead of platform changes, industry trends and emerging opportunities.
• Take ownership of your paid accounts: you’ll be responsible for everything that comes with these platforms, from building accounts from scratch, to assisting with or overseeing pixel implementation, to ensuring best-in-class campaign structure, then launching, maintaining and optimising ads.

About you (who you are)

• Experienced: you have 4+ years of significant hands‑on experience running several accounts, each with multiple channels, in performance marketing or paid media.
• Strong on Google Ads: you have a track record of driving efficient customer acquisition on Google (Search, Performance Max, YouTube and Demand Gen), plus hands‑on experience with Meta and other channels as part of a multichannel acquisition strategy.
• Deeply analytical: you’re comfortable working with first- and third-party data, attribution models and blended performance metrics, and can translate complexity into clear, confident recommendations.
• A structured experimenter: you build test‑and‑learn frameworks rather than one‑off tests, and you know how to separate signal from noise to inform strategy.
• Close to creative teams: you collaborate with them daily to help write a compelling creative brief, influence product roadmap conversations, and present performance strategy to senior stakeholders with equal confidence.
• Confident with AI tools: you regularly use AI to help analyse data and flag concerns before forming your own recommendation and driving its execution.
• Commercially numerate: you translate performance metrics into business outcomes. You understand what CAC means for our business, how we influence it, and how to build budgets that hit order targets. You love the numbers.
• Proactive and commercially minded, with genuine curiosity about platform mechanics, consumer behaviour, and what makes paid media work at scale.

Nice to haves

• Background in D2C, consumer or subscription‑based businesses, with a focus on ROI, LTV and retention.
• Experience with incrementality testing, media mix modelling, or advanced attribution methodologies.
• Hands‑on experience running TikTok or YouTube as supplementary acquisition channels at scale.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men’s health and well‑being, fertility, skincare, and preventative health.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world‑changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast‑paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence‑based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in Australia?

• Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan, collaborate with teams in the Philippines and South Africa, and explore new markets or travel internationally. Recognised on Hatch