Partnerships Manager (New Business Development)

Lyka; Sydney; On-site; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Pet-friendly offices

18 weeks parental leave top-up

Wellbeing support

Job summary

Lyka in Australia is seeking an exceptional Partnerships Manager to build and scale a brand-new sub-channel within our Professional Affiliates program – Behaviourists and Dog Trainers. You’ll identify, educate, and onboard high-quality partners who align with our mission and contribute to Lyka’s growth.

You’ll own the full partner lifecycle, shape GTM and outreach tactics, build a robust HubSpot pipeline, and collaborate with Strategy, Marketing, and Sales Ops to deliver measurable outcomes in a

Qualifications

• 3+ years in Channel Partnerships or Outbound Sales in a fast-paced environment.
• Proven track record building partner relationships from scratch and hitting ambitious targets.
• Experience developing and executing GTM and engagement plans with measurable actions.

Responsibilities

• Identify, prospect and secure Behaviourists and Dog Trainers across Australia.
• Own end-to-end acquisition cycle from research to close with a scalable playbook.
• Build and manage a strong HubSpot pipeline with hygiene, forecasting and prioritisation.
• Meet onboarding and referral targets monthly and quarterly.
• Collaborate on GTM strategy, value proposition, messaging and campaigns.
• Lead partner onboarding and ensure long-term success with Account Managers.

Skills

Channel partnerships

Outbound sales

Strategic planning

Data-driven decisions

Cross-functional collaboration

Communication

Analytical mindset

Growth mindset

Tools

HubSpot

Job description

Who are we?

Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Despite medical advancements, animal lifespans are on the decline. Today, the average pet only reaches 37% of their full potential lifespan and statistics have shown us that many suffer from dental disease, cancer, and obesity. Simply put, the status quo is not enough.

As humans, we’ve experienced firsthand the positive impact fresh wholefoods can have on our health and wellbeing, and we believe our furry friends deserve the same. We’re on a mission to do just that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first - one bowl at a time.

Today, we are proud to share we’ve served over 100 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and expand into new markets.

Currently, we have a team of 250+ pet-obsessed people, and we’re continuing to grow (yes, looking at you!). These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing.

Our Mission

The time we share with our pets is being cut short. Despite medical advancements, they’re getting sicker earlier. They’re dying prematurely. The industry has it backwards - prioritising treating symptoms instead of addressing the root cause. That’s where we come in.

At Lyka, we take a preventative, holistic and personalised approach to pet care. We look at the full picture, factoring in the diet, lifestyle and environment of each individual animal.

We don’t stop at symptoms, instead we dig for the root cause. We create nutrition plans unique to each pet, because it’s not just about living longer, but living well too.

Our mission is to increase the lifespan of dogs and cats.

The Role

We’re looking for an exceptional Partnerships Manager to build and scale a brand-new sub-channel within our Professional Affiliates (PA) program - Behaviourists and Dog Trainers.

You’ll lead this portfolio from the ground up - identifying, prospecting, and onboarding high-quality pet professionals who align with our mission and share our goal of educating pet parents on real food nutrition. As the channel scales, you’ll have the opportunity to shape how we build, engage, and accelerate Lyka’s growth.

What you’ll do:

• Identify, prospect and secure high-quality Behaviourists/Dog Trainers and other pet professionals across Australia
• Own the full acquisition cycle from research and outreach through to discovery, education, pitch and close while continuously refining what high-quality partner fit looks like as the channel grows
• Build and manage a strong pipeline in HubSpot with excellent hygiene, forecasting and prioritisation based on strategic value, commercial impact and alignment to Lyka’s mission
• Consistently meet or exceed monthly and quarterly onboarding and referral acquisition targets
• Support developing and refining the go-to-market strategy for this new sub-channel, including value proposition, messaging and outreach tactics, campaign concepts and foundational sales playbooks
• Lead seamless partner onboarding - educating and enabling new partners, ensuring they are set up for long-term success, and delivering a smooth handover to Account Managers
• Analyse funnel performance and partner behaviours to optimise targeting, messaging and conversion
• Report actionable insights that help shape product, marketing, GTM motions and broader program improvements
• Collaborate with Strategy, Sales Ops, Marketing & R&D on GTM co-marketing, enablement resources and channel-wide initiatives
• 3+ years in Channel Partnerships or Outbound Sales, ideally in a fast-paced, growth environment (SaaS or start-up)
• Proven track record building partner relationships from scratch and hitting ambitious targets
• Curious and commercially minded, energised by building a new channel from the ground up
• Experience developing and executing GTM and engagement plans that prioritise high-impact, measurable actions
• Equally comfortable with strategy and execution - you move easily between big-picture thinking and hands-on delivery
• Strong commercial acumen, spotting growth opportunities and using data to inform decisions
• Highly organised and disciplined in managing your pipeline, with the adaptability to thrive in a fast-paced environment
• CRM experience (HubSpot preferred) for managing relationships, tracking activity, and reporting outcomes
• Excellent relationship-building and communication skills, confident working cross-functionally with internal and external stakeholders
• Analytical mindset, able to turn data into actionable insights
• A genuine love for animals and a drive to help advance pet wellness
• Work in a fast-growing start-up, experiencing what goes behind the scenes to sustain hyper-growth for a start-up with a physical product!
• Growth and Development - Lyka is growing extremely quickly, which means you will have the opportunity to experience different challenges every day and progressively acquire more responsibilities as our facility and team expands. We provide an annual L&D budget for you to continue your personal development.
• Work for a sustainability focused company - we care about the health of our dogs and our planet. We’re proud to be Australia’s only carbon-negative and plastic-negative pet company and we’re always looking at ways for us improve sustainability practices.
• Be part of a diverse top talent team, coming from widely different backgrounds and geographies.
• Up to 18 weeks of paid parental leave top-up.
• Wellbeing assistance and tools to take care of your mental and physical wellbeing so you can do your best work.
• Hybrid working - 3 days per week in office. We have pet-friendly offices and industrial kitchens in Sydney and Melbourne. Onsite days are required during your onboarding.
• Pupper parent support to care for your furry friends - flexible arrangements for new pets, pet-friendly offices, discounts, and financial allowance for dog training & care to help them live their best life!

We are committed to building inclusive and diverse teams

Lyka is an equal opportunity employer devoted to providing a working environment that embraces and values diversity and inclusion.

We celebrate diversity, are devoted to creating an inclusive environment for all staff and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.