Partner Marketing Lead, APAC Sydney, Australia

Anthropic Limited

Sydney

Hybrid

AUD 180,000 - 240,000

Full time

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Benefits offered by this job

Competitive compensation

Equity donation matching

Generous vacation and parental leave

Flexible working hours

Office space in major city

Job summary

Anthropic Limited seeks a Partner Marketing Lead for APAC to own regional partner marketing end‑to‑end across a diverse set of partners, including hyperscale cloud providers, SI partners, resellers, and technology partners. You will set the regional plan, build the operating model, and lead a growing team in a dynamic environment.

The role covers ANZ, ASEAN, India, Japan, and Korea, with hands-on leadership as the team scales, and close collaboration with global Partner Marketing, Partnerships,

Qualifications

Minimum 14+ years of B2B enterprise tech marketing.
Experience owning regional partner marketing strategy.
Experience leading APAC marketing programs across markets.
Experience hiring and managing marketers.
Experience building programs with cloud providers, SI partners, and resellers.
Strong analytics and pipeline attribution skills.
Ability to collaborate with senior stakeholders and executives.

Responsibilities

Set APAC partner marketing strategy, annual plan, and investment priorities.
Prioritize markets and partner motions across APAC and adjust as needed.
Represent Partner Marketing with regional and global leadership.
Build the regional operating model, including planning, approvals, and reporting.
Define the regional team plan and recruit as headcount opens.
Hire, manage, and develop the regional partner marketing team.
Build a network of regional agencies and vendors.
Develop joint marketing plans with priority partners and co-sell motions.
Equip partners with localized campaigns, content, and workshops.
Lead the regional partner calendar of campaigns and events.
Set pipeline/adoption goals with Partnerships and sales leadership.
Connect partner activity to priority accounts and opportunities.
Grow regional partner customer stories and proof points.
Own the regional budget and market development funds.
Maximize partner co-investment and negotiate with vendors.
Define success metrics and adjust strategy accordingly.
Align regional plan to International Partnerships roadmap.

Skills

B2B marketing

Partner marketing

APAC markets

Team leadership

Analytics

Budget management

Stakeholder mgmt

Education

Bachelor’s degree

BA/BS in Marketing

Tools

Salesforce

Marketing automation

Job description

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We are seeking a Partner Marketing Lead, APAC, reporting to the Global Head of Partner Marketing, to own partner marketing end to end across a region where partners are central to how Claude reaches enterprises. As our founding APAC Partner Marketing leader, you'll set the plan for the region rather than execute one set elsewhere: you'll build the operating model, carry partner pipeline goals, and turn our work with hyperscale cloud providers, global and regional systems integrators, resellers, and technology partners into a regional go-to-market motion that creates pipeline and drives adoption of Claude.

The central challenge is sequencing: ANZ, ASEAN, India, Japan, and Korea differ in their partner ecosystems, buyers, languages, and maturity. In some, local partners are the main route to enterprise customers, and India's systems integrators also deliver for customers worldwide. You'll decide where to invest first, where a global or partner-led program is enough for now, and where to wait.

This role calls for the seniority to lead a regional organization and the willingness to start hands-on with a very small team, defining the regional team plan and then hiring and managing the team as headcount opens. The role covers the whole region, including Japan, where you'll build on an established Partner Marketing presence, so that partners and sales teams experience one connected regional approach.

Key responsibilities

Set the APAC partner marketing strategy, annual plan, and investment priorities, aligned with global Partner Marketing, the regional Partnerships business plan, and APAC sales leadership
Decide which markets and partners to prioritize, in what order, and through which motions, and revisit those choices as the business changes
Represent Partner Marketing with regional and global leadership, and make clear recommendations on tradeoffs
Build the regional operating model, including planning, intake, approvals, reporting, and how global programs are adapted for local markets
Define the regional team plan and make the case for where to add capacity
Hire, manage, and develop the team as headcount opens, and set the standard for partner marketing in the region
Build a network of regional agencies and vendors to extend the team
Build joint marketing plans with priority partners, starting with hyperscale cloud providers and their co-sell and marketplace motions, alongside global and regional systems integrators, resellers, and technology partners
Equip partners to market and sell Claude on their own, with localized campaigns, content, and workshops they can run with their own teams and customers
Lead the regional partner calendar, including joint campaigns, executive engagements, workshops, partner events, and regional partner summits
Set pipeline and adoption goals with Partnerships and sales leadership, and take ownership of the results
Connect partner activity to priority accounts and open opportunities so that partner and direct sales motions reinforce each other
Build the regional pipeline of partner customer stories and public proof points
Own the regional partner marketing budget and market development funds, with strong financial discipline and a focus on return
Maximize partner co-investment and negotiate effectively with vendors
Define how success is measured, including sourced and influenced pipeline and adoption of Claude, and use results to decide where to invest and what to stop
Align the regional plan to the International Partnerships business plan, working with its leadership on overall goals and day to day with subregional and country partnerships leaders and partner managers
Work with APAC sales leaders on account priorities and where partners can help open or advance deals
Coordinate with APAC Field Marketing so that field and partner programs run from one regional plan
Work with global Partner Marketing on partners that span regions, such as cloud providers and global systems integrators, as well as Product Marketing, Customer Marketing, Communications, and Marketing Operations, and bring regional partner feedback back into their plans
14+ years of B2B enterprise technology marketing, with significant experience in partner or channel marketing
Experience owning partner or channel marketing strategy for a region or multiple markets, including priorities and investment decisions
Experience leading marketing programs across multiple Asia-Pacific markets, with strong awareness of how those markets differ
Experience hiring and managing marketers, or clear leadership experience to build a regional team
Experience building programs with cloud providers, systems integrators, resellers, or distributors, and an understanding of co-sell and partner-led pipeline
Track record of contributing to significant pipeline or revenue goals, with strong analytics and attribution skills
Experience managing substantial marketing budgets, including partner co-funding or market development funds
Experience building programs and processes from the ground up, and willingness to do hands-on work while the team grows
Ability to work effectively with sales leaders, partner executives, and senior stakeholders, and to move priorities forward with people you don't manage
Ability to make thoughtful decisions with incomplete information, and comfort with ambiguity
Clear written and verbal communication with executive and regional audiences
Care about the societal impacts of AI and about helping organizations adopt AI responsibly

Preferred qualifications

Experience building and scaling a partner or channel marketing function in APAC at an enterprise software or cloud company
Experience leading marketing with cloud providers, systems integrators, and resellers or distributors, including owning the pipeline that came from that work
Experience managing a regional team across several APAC markets in partner or field marketing
Experience as the first partner or field marketing leader in a new region
Experience marketing AI/ML or other complex technical products to enterprises
Experience marketing with AWS, Microsoft, or Google Cloud in APAC, including co-sell and marketplace motions
Experience launching or scaling a reseller or partner program
Established relationships with partners, agencies, or industry organizations in the region
Fluency in one or more Asia-Pacific languages
Knowledge of regional regulatory and compliance requirements for marketing
Experience using Claude or other AI tools to scale marketing work

Logistics

Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience

Required field of study:A field relevant to the role as demonstrated through coursework, training, or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

For roles performing work in California: We will consider for employment all qualified applicants, including those with arrest or conviction records or criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you’re interested in this work.

We believe that AI will have a transformative impact on the world, and we're seeking exceptional candidates who collaborate thoughtfully with Claude to realize this vision. At the same time, we want to understand your unique skills, expertise, and perspective through our hiring process. We invite you to review our AI partnership guidelines for candidates and confirm your understanding by selecting "Yes".

Your safety matters to us.
To protect yourself from potential scams, remember that Anthropic recruiters only contact you from@anthropic.comemail addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visitanthropic.com/careers directly for confirmed position openings.

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco.

We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues.