Paid Social Specialist | Sydney

Who In The Zoo; Sydney; On-site; AUD 70,000 - 95,000; Full time

Job summary

Who In The Zoo, a fast-growing Australian fitness and lifestyle brand based in Sydney CBD, is seeking an experienced Paid Social Specialist. You’ll own paid social campaigns across Meta and TikTok, driving ecommerce growth with data-driven testing and reporting.

You’ll collaborate with the Creative and Ecommerce teams to test ideas, optimise targeting, and scale performance while maintaining autonomy over your channel.

Qualifications

• 3+ years’ experience in paid social.
• Hands-on experience with Meta Ads Manager.
• Experience within ecommerce, fashion, fitness or fast-paced retail is highly regarded.
• Working knowledge of TikTok Ads Manager.
• Strong analytical and reporting skills, with confidence using Excel/Google Sheets.

Responsibilities

• Manage and scale paid social campaigns across Meta and TikTok.
• Manage campaigns across the full funnel, including prospecting, retargeting and retention.
• Develop and execute A/B testing strategies to identify growth opportunities.
• Manage Meta Business Manager, pixel/CAPI tracking and troubleshoot tracking or delivery issues.
• Lead creative testing and performance analysis in partnership with the Creative team.
• Brief Creative on new concepts and testing opportunities based on performance insights.
• Own weekly and monthly paid social reporting and turn data into actionable insights.
• Monitor budgets and campaign pacing, ensuring strong delivery against targets.
• Stay up to date with platform updates, algorithm changes, industry trends and emerging social channels.
• Work closely with eCommerce, CRM, Merchandise and Creative teams to align paid activity with broader commercial goals.

Skills

Paid social

Meta Ads Manager

TikTok Ads Manager

Excel/Sheets

Budget management

Job description

We’re looking for an experienced Paid Social Specialist to join an exciting and fast-growing Australian fitness and lifestyle brand, based in Sydney CBD.

This is a fantastic opportunity to join a growing in-house Paid Performance team, where you’ll take ownership of paid social across Meta and TikTok, managing campaigns end-to-end and helping the brand explore emerging social channels.

Reporting to the Paid Performance Manager, you’ll combine strong platform expertise with data-driven testing and reporting to drive performance and growth. You’ll work closely with the Creative team to continually test and improve creative, targeting and conversion strategies.

This role would suit a data-driven Paid Social Specialist who loves ecommerce, thrives in a fast-paced environment and enjoys having real ownership and autonomy over their channel.

The Opportunity

Based in Sydney CBD, this is a great opportunity to join an exciting in-house team where you’ll have the autonomy to shape paid social strategy, test new ideas and directly influence ecommerce growth.

Job Code: *******

RESPONSIBILITIES +

• Manage and scale paid social campaigns across Meta and TikTok.
• Manage campaigns across the full funnel, including prospecting, retargeting and retention.
• Develop and execute A/B testing strategies to identify growth opportunities.
• Manage Meta Business Manager, pixel/CAPI tracking and troubleshoot tracking or delivery issues.
• Lead creative testing and performance analysis in partnership with the Creative team.
• Brief Creative on new concepts and testing opportunities based on performance insights.
• Own weekly and monthly paid social reporting and turn data into actionable insights.
• Monitor budgets and campaign pacing, ensuring strong delivery against targets.
• Stay up to date with platform updates, algorithm changes, industry trends and emerging social channels.
• Work closely with eCommerce, CRM, Merchandise and Creative teams to align paid activity with broader commercial goals.

REQUIREMENTS +

• 3+ years’ experience in paid social, either agency or in-house.
• Strong hands-on experience with Meta Ads Manager.
• Experience within ecommerce, fashion, fitness or fast-paced retail is highly regarded.
• Working knowledge of TikTok Ads Manager.
• Strong analytical and reporting skills, with confidence using Excel/Google Sheets and tools such as Supermetrics.
• Experience managing significant monthly advertising budgets.
• Experience with product feeds or catalogue-based social advertising is a bonus.
• Highly organised with the ability to manage multiple campaigns and deadlines.
• A strong communicator who enjoys collaborating with Creative and other internal teams.
• Comfortable working autonomously and taking full ownership of paid social performance.