Paid Media Specialist - Meta & Google Ads (Hybrid)

Think Renewable; Sydney; Hybrid; AUD 130,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Office in Surry Hills

OTE $130k–$140k

Job summary

Think Renewable is seeking a hands-on Paid Media Specialist to own Meta and Google Ads campaigns end-to-end. You’ll architect strategy, build tests, manage budgets and ensure solid tracking across GA4, GTM, and Pixel/CAPI.

You’ll drive lead generation across NSW, QLD and WA, with expansion into Adelaide and Newcastle, and you’ll partner with sales to convert leads into revenue. Hybrid work from Surry Hills with clear performance visibility.

Qualifications

• 5+ years hands-on in paid media, with Meta and Google Ads as core channels.
• Lead gen experience; able to discuss CPL, CAC, volume, and budgets.
• Think in cost per sale, not cost per click.
• Proficient in GA4, GTM, Pixel/CAPI and conversion tracking.

Responsibilities

• Meta and Google Ads end-to-end: strategy, builds, creative testing, budgets, tracking and reporting.
• Lead gen across NSW, QLD and WA; launching in new markets.
• Write and brief creative that converts; manage budgets and bids.
• Coordinate with sales to ensure every lead is a quality opportunity.
• Monitor campaigns to improve CPL, CPA and ROAS.

Job description

Paid Media Specialist – Meta & Google Ads (Hybrid)

$130k–$140k OTE | Full time | Hybrid, Surry Hills

Build the channel, not just the campaigns.

Think Renewable has grown to scale on the strength of our field sales and events teams. Now we're building a second engine: a digital acquisition channel that delivers qualified leads predictably, switches on in new markets, and shows exactly what every dollar returns.

You’ll be the person who builds it.

What you’ll own

Meta and Google Ads end to end: strategy, builds, creative testing, budgets, tracking and reporting

Lead gen across NSW, QLD and WA, plus launching paid acquisition in Adelaide and Newcastle, with Sunshine Coast, Canberra and Melbourne to follow

Taking new product lines, including EV chargers, air conditioning and heat pumps, from first campaign to proven channel alongside solar and battery

Creative testing across static, carousel, video and Reels, briefing new ads off the back of the data

Search, Performance Max, Demand Gen and YouTube, with smart keyword, bid and budget strategy

Clean tracking across GA4, GTM, Pixel / CAPI and offline conversions, so we see which campaigns drive sales, not just clicks

A tight partnership with our sales team to make sure every lead is a lead worth calling

What a win looks like here

Taking a campaign from $250+ per qualified meeting to under our $200 target

Launching a brand-new region from zero and hitting target CPL within the first few months

Proving a new product line with its own repeatable campaign and CPL benchmark

Scaling spend while holding cost per lead under $50

Finding the hook or format that beats our best ad and becomes the new control

Giving leadership a clear view of how digital stacks up against our other channels

You’ll be great here if you

Have 5+ years hands-on in paid media, with Meta and Google Ads as your core channels

Have run lead gen and can talk CPL, CAC, volume and the budgets you’ve owned

Think in cost per sale, not cost per click

Live in Ads Manager and Google Ads, spot a fading ad set before lunch, and can explain cost per lead to a sales leader in one sentence

Know your way around GA4, GTM, Pixel / CAPI and conversion tracking

Write and brief creative that converts, not just manage the dashboard

Bonus points for

Solar, battery or renewable energy experience, other high-ticket B2C lead gen (home improvement, insurance, finance), CRM and offline conversion know-how, or Looker Studio skills.

What’s in it for you

• $130k–$140k OTE: $120k–$130k base plus $10k–$20k variable tied to your results
• Full ownership of real budgets, with no agency to hide behind
• Results you can see right through to revenue
• Room to grow as we open new markets and launch new products
• Hybrid working from our Surry Hills office, close to Central Station