Media Planning Director

Publicis Groupe ANZ; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global Marcel AI platform

Marcel Classes learning program

Career Conversations program

Job summary

Publicis Groupe ANZ is seeking two Planning Directors to join the Publicis Plus+ team in Sydney, working on PepsiCo brands and a fast‑moving media and data transformation agenda. You’ll lead integrated campaigns, shape annual plans and collaborate with media, data, strategy and creative partners.

You’ll influence senior stakeholders, grow planning excellence, and mentor a team of planners while driving value across paid, owned and earned channels with data‑driven insights.

Qualifications

• Strong media and communications planning experience.
• Proven ability to shape strategic recommendations and campaigns.
• Experience managing senior stakeholder relationships and cross-functional teams.
• Collaborative approach across multiple disciplines and partners.

Responsibilities

• Lead the development of integrated communication and media strategies.
• Shape annual planning frameworks and campaign approaches that drive growth.
• Partner with senior stakeholders to solve business challenges and uncover new opportunities.
• Drive planning excellence across paid, owned and earned channels.
• Use data, insights and effectiveness measurement to inform recommendations.
• Collaborate with strategy, creative, PR, social and analytics teams.
• Mentor and develop a talented team of planners.
• Champion innovation and challenge conventional thinking to deliver stronger outcomes.

Skills

Media planning

Strategic thinking

Stakeholder management

Collaboration

Curiosity

Proactive mindset

Creative/PR partnership experience

Job description

Join the founding team behind Publicis Plus+, PepsiCo's dedicated team.

Working across some of the world's most loved food and beverage brands, you'll help bring smiles to consumers with every sip and bite through iconic brands including Pepsi Max, Doritos, Smith's Chips, Gatorade, Red Rock Deli and many more.

This is an opportunity to work on household names with scale, ambition and cultural relevance. From major brand-building initiatives and high-profile strategic partnerships through to a fast-paced, highly progressive media, digital and data transformation agenda, as part of the Publicis Plus+ team you'll build new capabilities, create real impact, and help shape something from day one.

If you're curious, entrepreneurial, and excited about shaping the future of marketing, Publicis PLUS+ is where you'll thrive.

What makes Publicis PLUS+ different?

• Work Beyond Borders: Shape business outcomes across multiple markets, brands, and disciplines, not just a single campaign or country.
• Learn at the Speed of Change: From social commerce and AI to data analytics and connected experiences, you'll work on the capabilities defining the future of marketing.
• Create Real Impact: Help power growth for one of the world's most iconic consumer brands through work that influences business performance, not just media metrics.
• Grow Without Limits: Build expertise across a proven framework, while learning from some of the industry's leading specialists.

We are looking for two Planning Directors to join the team. This is an opportunity to play a key role in shaping communications strategy, influencing senior stakeholders, and driving innovative, evidence based planning that delivers real business impact. You'll work across integrated campaigns, annual strategic planning and growth initiatives while partnering with specialists across media, data, strategy, creative and content.

If you're passionate about the craft of planning, thrive in collaborative environments, and enjoy solving complex business challenges, we'd love to hear from you.

What You'll Be Doing

• Lead the development of integrated communication and media strategies.
• Shape annual planning frameworks and campaign approaches that drive growth.
• Partner with senior stakeholders to solve business challenges and uncover new opportunities.
• Drive planning excellence across paid, owned and earned channels.
• Use data, insights and effectiveness measurement to inform recommendations.
• Collaborate with specialists across strategy, creative, PR, social and analytics teams.
• Mentor and develop a talented team of planners.
• Champion innovation and challenge conventional thinking to deliver stronger outcomes.

About You

We're interested in people who bring:

• Strong media and communications planning experience.
• A passion for strategic thinking and problem solving.
• Experience managing senior stakeholder relationships.
• A collaborative approach and ability to work across multiple disciplines.
• Curiosity about consumer behaviour, marketing effectiveness and industry trends.
• Confidence sharing perspectives and constructively challenging the status quo.
• A proactive, self-starting mindset with a desire to continuously learn and grow.
• Experience working closely with creative, social or PR partners.

Nice to Have

• Experience within retail, FMCG, or other fast-paced consumer categories.
• Exposure to effectiveness frameworks, econometric modelling or marketing analytics.
• Knowledge of planning frameworks and communications theory.

Why You'll Love This Role

• Work on iconic brands with significant market presence.
• Influence both long term strategy and in market campaign thinking.
• Join a highly collaborative team that values diverse perspectives.
• Access industry leading data, tools and specialist expertise.
• Be part of an organisation that invests in learning, development and career progression.
• Enjoy the opportunity to make a genuine impact while working on meaningful business challenges.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com.

Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential.