Media Activation Manager

We The People; Sydney; On-site; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Flexible working arrangements

Chippendale (SYD) office

Job summary

WE THE PEOPLE in Sydney seeks a Media Activation & Planning Specialist to join our growing team. You will manage hands-on execution, daily optimisation, and reporting of high-impact paid media campaigns across digital and traditional channels.

Based in our Sydney office, you’ll work with our Media Leads and cross-functional teams, bringing analytical rigour, negotiating rates, trafficking, and turning insights into client growth.

Qualifications

• Min 4+ years of experience planning and activating media campaigns.
• Hands-on experience executing digital (paid social/programmatic) and traditional media.
• Strong data competence and analytical curiosity to uncover performance correlations.
• Understanding how creative and media integrate to drive campaign success.
• Strong commercial acumen and financial accuracy when managing budgets.
• Excellent written and verbal communication, able to present strategically.
• Experience activating regional campaigns across Australia and New Zealand.

Responsibilities

• Execute media buys across digital platforms and traditional channels.
• Handle end-to-end technical trafficking: pixels, UTMs, and asset tagging.
• Support building media plans with publishers and respond to briefs.
• Adjust bids daily, refine audiences, and run A/B tests.
• Build weekly performance reports with insights and recommendations.
• Present plans and results to clients with clear storytelling.

Skills

Media planning

Media activation

A/B testing

Digital advertising

Reporting

Budget management

Tools

Meta

Google Ads

TikTok Ads

DV360

Trade Desk

Amazon Ads

Job description

Social-first agency WE THE PEOPLE is looking for an enthusiasticMedia Specialistto join our growing team in Sydney.

WE THE PEOPLE is a social-first agency helping brands to Own The Moment. We believe that to conquer attention on social & digital platforms today, brands need to find the right mix of speed, culture & creativity to shape behaviour. We have offices in Melbourne, Sydney & Auckland and count ourselves lucky to be working with some of Australia’s leading brands such as Jetstar, Target, Amazon, Cobram Estate & Berocca.

About the Role

As a Media Activation & Planning Specialist, you'll be responsible for the hands-on execution, daily optimisation, and reporting of high-impact paid media campaigns across both digital and traditional channels. Working alongside our Media Leads and cross-functional teams, you'll bring an analytical mindset to dive into performance data, negotiate rates, manage technical trafficking, and turn complex insights into commercial growth for our client partners.

In this role, you’ll be…

• Executing media buys across digital platforms (Meta, Google, TikTok, DSPs like DV360/Trade Desk/Amazon) and traditional media channels.
• Managing technical trafficking end-to-end, including tracking pixels, UTM parameters, and tagging creative assets across digital and traditional specs.
• Support building media plans, including working with publishers/vendors to secure rates & responses to briefs.
• Hands-on in the platform, daily tweaking bids, refining audiences, and running A/B testing hypotheses to consistently beat benchmarks.
• Building weekly performance reports that analyse both media and creative results to provide clear recommendations and next steps.
• Confidently presenting media plans, performance insights, optimisations, and campaign results directly to client partners.

You’ll be bringing to the table...

• Min 4+ years of experience planning and activating media campaigns, ideally within a media agency setting.
• Hands-on experience executing both digital (paid social/programmatic) and traditional media campaigns.
• High data competence and analytical curiosity to independently uncover performance correlations.
• A strong understanding of how creative and media integrate to drive overall campaign success.
• Strong commercial acumen and financial accuracy when managing budgets, scope, and campaign bookings.
• Exceptional written and verbal communication skills with the confidence to present strategic thinking persuasively.
• Experience activating regional campaigns across both Australia and New Zealand will be viewed favourably

What we offer you...

• A fun and energetic workplace full of passionate, creative people.
• Based in our Chippendale (SYD) office.
• Flexible working arrangements; we're not just about the 9 – 5 and offer flexibility in the ways we work.
• Opportunity to grow your career through professional development and up-skill opportunities at We The People.
• The chance to build your career in our growing team.

This is a full-time role in Sydney. You must have the legal right to live/work in Australia.

Please Note: To be considered for this role, you must be based in Sydney and have the right to live and work in Australia.