Martech Specialist

Heidi; City of Melbourne; Hybrid; AUD 80,000 - 100,000; Full time

Benefits offered by this job

$500 personal development budget

Dedicated wellness days

Birthday off

Job summary

A healthcare technology company in Melbourne is seeking a Martech Specialist to optimize operations and enhance marketing strategies. The ideal candidate has over 2 years of experience in growth operations within a B2B or SaaS environment and a strong understanding of CRM tools like HubSpot and Salesforce. This role demands a collaborative attitude, advanced problem-solving skills, and the ability to manage complex marketing systems efficiently. Join a dynamic team that is reshaping healthcare for the future.

Qualifications

• 2+ years’ experience in marketing or growth operations in a fast-paced B2B or SaaS environment.
• Hands-on experience running and optimizing multi-channel campaigns.
• A tech-savvy problem solver who enjoys improving systems and automating processes.

Responsibilities

• Execute and optimize multi-channel campaigns across CRM and automation platforms.
• Build and manage TOFU and MOFU lead nurture workflows.
• Support event-driven campaigns and manage data flow.

Skills

CRM and automation tools

Multi-channel campaign optimization

Data analysis and dashboard building

Problem-solving

Collaboration and communication

Tools

HubSpot

Salesforce

Marketo

Job description

Join Heidi to apply for the Martech Specialist role.

Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care.

We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages.

Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare.

Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others.

We move quickly where it matters and stay grounded in what’s proven, shaping healthcare’s next era. Ready for the challenge?

The Role

The Martech Specialist will help power Heidi’s operational engine, ensuring our GTM systems, data, and campaigns run seamlessly. You’ll play a hands‑on role in maintaining and improving our marketing and sales technology stack—keeping workflows efficient, reporting accurate, and insights actionable.

This role is ideal for a technically minded operator who enjoys solving problems, managing tools, and making complex systems work smoothly behind the scenes. You’ll flex across a range of operational projects—from campaign automation and lead flow management to system troubleshooting and data hygiene.

Sitting within the RevOps function, you’ll work closely with Marketing, Sales, and GTM teams to ensure every touchpoint in the funnel is connected, measurable, and optimized for growth.

What you’ll do:

• Execute and optimize multi‑channel campaigns across CRM and automation platforms to generate and nurture qualified leads.
• Build and manage TOFU and MOFU lead nurture workflows that drive engagement, qualification, and sales readiness.
• Support event‑driven campaigns ensuring end‑to‑end lead capture, data flow, and follow‑up automation.
• Build and maintain campaign dashboards and reports, providing insights that improve targeting, segmentation, and marketing impact.
• Help administer and maintain Heidi’s marketing technology ecosystem (HubSpot, Segment, ads platforms, etc.).
• Ensure data integrity, lead routing accuracy, and synchronization between marketing, sales, and analytics systems.
• Configure and manage automations, workflows, and attribution tracking to support campaign execution and ROI analysis.
• Partner with GTM teams to troubleshoot issues, implement enhancements, and ensure consistent system performance.
• Act as a technical all‑rounder, supporting a variety of operational and tooling tasks across GTM systems, from troubleshooting workflows to helping automate manual processes.

Insights & Optimisation

• Track and analyze funnel and campaign performance, identifying gaps and opportunities for improvement.
• Use behavioral and engagement data to refine lead scoring, segmentation, and nurturing strategies.
• Test and iterate on messaging, cadence, and automation logic to improve conversion efficiency across the funnel.
• Work closely with the Marketing, Sales, and GTM teams to ensure leads process and transition smoothly through the funnel.
• Document workflows, dashboards, and campaign processes to ensure repeatability and data consistency.
• Support GTM teams with training and troubleshooting on key marketing and CRM systems.

What we will look for:

• 2+ years’ experience in marketing or growth operations within a fast‑paced B2B or SaaS environment.
• Confident using CRM and automation tools (like HubSpot, Salesforce, or Marketo) to build workflows, score leads, and track performance.
• Hands‑on experience running and optimizing multi‑channel campaigns— from email and paid to event‑driven programs.
• Strong data mindset— comfortable building dashboards, analysing funnel metrics, and turning insights into action.
• Good understanding of lead routing, attribution, and integrations across GTM and analytics tools.
• A tech‑savvy problem solver who enjoys improving systems, automating processes, and making things run smoothly.
• A great collaborator and communicator, able to document workflows clearly and work closely with Marketing, Sales, and Ops.

Attitude is more important than experience, so if you are a hungry, competitive and highly motivated operator who has a knack for problem solving and building relationships, we want to hear from you.

What do we believe in?

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever— every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.
• Practice Ownership— decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.
• Small Cuts Heal Faster— stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.
• Make others better— feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.

Why you will flourish with us 🚀?

• Unmatched impact. The rare chance to help shape and redefine what healthcare looks like.
• Real product momentum. We’re not trying to generate interest, we’re channeling it.
• Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create.
• Work alongside world‑class talent. Learn from some of the best engineers and creatives, joining a diverse team.
• Growth and balance. Enjoy a $500 personal development budget, dedicated wellness days, and your birthday off to recharge.
• Flexibility that works. A hybrid environment, with 3 days in the office.

Heidi’s commitment to Diversity, Equity and Inclusion

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We’re proud to be an equal opportunity employer and are proud to welcome all applicants as we’re committed to promoting a culture of opportunity for all.