MarTech Architect

XPT Software; City of Melbourne; On-site; AUD 120,000 - 190,000; Full time

Job summary

XPT Software seeks a Martech Architect in Melbourne to design and implement marketing technology ecosystems across SaaS platforms. You will oversee automation, integrations, and internal tooling, ensuring platform health and efficiency in a fast-moving marketing environment.

The role emphasizes building and maintaining Marketo, Salesforce, and Adobe ecosystems, with a focus on lead flow, form experiences, and dynamic profiling to support GTM initiatives.

Qualifications

• Experience designing and implementing marketing technology, automation, and integrations across SaaS platforms.
• Ability to lead cross-functional GTM initiatives and drive platform health and efficiency.
• Proficiency in administering marketing automation configurations and progressive profiling.

Responsibilities

• Design and implement marketing technology, automation, and integrations across SaaS.
• Lead initiatives to improve lead flow, scoring, and campaign execution operations.
• Maintain and enhance Marketo forms, progressive profiling, and dynamic form experiences; troubleshoot RCAs.

Skills

Marketing tech design

Automation

Integrations

SaaS tooling

Tools

Marketo

Salesforce

Adobe ecosystems

Job description

Position: Martech Architect

Must Have Skills:

• Designing and implementing marketing technology, automation, integrations, and internal tools across SaaS

Nice to Have Skills:

• Architecting Marketo, Salesforce, and Adobe ecosystems, building REST API integrations and MCP-based agentic workflows, and leading cross-functional GTM.

Designing and implementing marketing technology, automation, integrations, and internal tools Lead scoring, campaign execution operations support, campaign asset maintenance & enhancement, administration & operations requests, overall platform health & efficiency . Maintain, troubleshoot, and enhance Marketo Forms configs, administer progressive profiling capabilities & upcoming dynamic form experiences. E2E lead flow processes troubleshooting, RCAs, lead scoring performance, documentation & efficiencies . Support evolution of progressive profiling capabilities, configure/maintain dynamic form experiences, support enhancements, migration from legacy to new BACOM forms.