Marketing Specialist - Hubspot

MONEYME; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Bonus leave

Community volunteering leave

Parental leave

Team events

Health & wellbeing programs

Novated lease

Free coffee

Job summary

MONEYME is hiring a B2B Marketing Specialist in Sydney to own demand generation and lifecycle marketing for partner channels. You’ll build end-to-end campaigns in HubSpot, from segmentation and automation to reporting and attribution, collaborating with Partnerships, Broker/Dealer channels, and Sales to grow pipeline.

This hands-on role requires strong HubSpot skills, a solid B2B marketing background, and the ability to operate in a fast-moving, lean environment.

Qualifications

• 3+ years in B2B marketing, preferably fintech or regulated industry.
• Hands-on HubSpot experience: workflows, lead scoring, reporting.
• Strong B2B funnel understanding: MQL/SQL, nurture, handoff, attribution.
• Experience marketing to channel partners, brokers, dealers, or intermediaries (highly regarded).
• Cross-functional collaboration with Sales, Partnerships, and Product.
• Data-literate: building dashboards and drawing insights from funnel data.
• Excellent written communication; able to write campaign copy independently.
• Self-starter who executes campaigns end-to-end, not just briefs.

Responsibilities

• Own and operate HubSpot as the core B2B marketing platform: workflows, sequences, lead scoring, list segmentation, CRM hygiene.
• Design and execute lifecycle nurture programs for broker, dealer, and partner audiences, from acquisition through activation and reactivation.
• Build campaign assets (email, landing pages, forms) and manage multi-touch campaign calendars aligned to partner and sales priorities.
• Partner with Sales and Partnerships leads to define target segments, messaging, and MQL/SQL definitions, and track handoff quality.
• Report on funnel performance and campaign ROI using HubSpot analytics and dashboards to inform optimization.
• Manage marketing automation for partner onboarding, product updates, and channel communications.
• Work with Content and Design to develop B2B collateral (one-pagers, case studies, partner decks, EDMs).
• Support broker and dealer channel growth initiatives, including tiering, incentive comms, and event/webinar promotion.
• Maintain data integrity and integration health between HubSpot and other systems (CRM, BI tools).
• Identify and test new B2B channels and tactics to diversify pipeline beyond existing partner relationships.

Skills

B2B marketing

HubSpot

Lead scoring

Campaign reporting

Cross-functional collaboration

Data dashboards

Copywriting

Automation

AI-powered optimization

Tools

HubSpot

Braze

Salesforce

Job description

MONEYME is a founder-led, ASX-listed digital lender and Certified B Corp on a mission to reinvent credit for modern Australians. Through smart technology, fast decisions, and a seamless customer experience, we're changing how Australians borrow.

From personal loans, car loans, debt consolidation, to credit cards and free credit score tools, we build financial products people actually want.

We move fast. We think big. And growth sits at the centre of everything we do.

About the role:

We're looking for a B2B Marketing Specialist to own demand generation and lifecycle marketing for our partner channels. You'll build and run always-on and campaign-based marketing activity in HubSpot, working closely with our Partnerships, Broker/Dealer Channel, and Sales teams to grow qualified pipeline and deepen engagement with existing partners.

This is a hands-on execution role for someone who can build campaigns end-to-end in HubSpot: segmentation, automation, email, landing pages, reporting, and attribution, and who's comfortable operating in a fast-moving, resource-lean environment.

What You'll Do:

• Own and operate HubSpot as the core B2B marketing platform: workflows, sequences, lead scoring, list segmentation, and CRM hygiene
• Design and execute lifecycle nurture programs for broker, dealer, and partner audiences, from acquisition through activation and reactivation
• Build campaign assets (email, landing pages, forms) and manage multi-touch campaign calendars aligned to partner and sales priorities
• Partner with Sales and Partnerships leads to define target segments, messaging, and MQL/SQL definitions, and track handoff quality
• Report on funnel performance and campaign ROI, using HubSpot analytics and dashboards to inform ongoing optimisation
• Manage marketing automation for partner onboarding, product updates, and channel communications
• Work with Content and Design to develop B2B-specific collateral (one-pagers, case studies, partner decks, EDMs)
• Support broker and dealer channel growth initiatives, including tiering, incentive comms, and event/webinar promotion
• Maintain data integrity and integration health between HubSpot and other systems (CRM, BI tools)
• Identify and test new B2B channels and tactics to diversify pipeline beyond existing partner relationships

What You'll Bring:

• 3+ years in B2B marketing, ideally in financial services, fintech, or a regulated industry
• Proven hands-on experience running B2B marketing programs in HubSpot (certifications a plus), including workflow automation, lead scoring, and reporting
• Strong grasp of B2B funnel mechanics: MQL/SQL definitions, lead nurture, sales handoff, and pipeline attribution
• Experience marketing to channel partners, brokers, dealers, or intermediaries (highly regarded)
• Comfortable working cross-functionally with Sales, Partnerships, and Product stakeholders
• Data-literate: confident building and reading dashboards, drawing insight from campaign and funnel data
• Excellent written communication; able to write and brief campaign copy independently
• A bias to execution: this role builds campaigns, it doesn't just brief them
• Driven, ambitious, and a self-starter who problem-solves to get outcomes, not just tasks done
• AI-curious, actively using tools like Claude or other AI skills to automate workflows and improve the quality and speed of your output
• Experience in a lean, fast-paced team where autonomy and ownership are expected

Nice to Have:

• Experience with broker or dealer channel marketing specifically
• Familiarity with NCCP-regulated lending products or other regulated financial services marketing
• Experience with Braze, Salesforce, or similar complementary CRM/automation platforms

What's In It For You:

At MONEYME we believe in rewarding hard work. When the business is winning, so are you and we're always investing in our employees to lead new projects and develop people's careers. We have quarterly awards, events, bonuses and more.

Some of our perks and benefits we offer to our employees are:

• Up to 5 additional days of bonus leave per calendar year after 12 months of service for eligible employees.
• 3 days paid community service and volunteering leave per year.
• 12 weeks of employer-paid parental leave and two weeks employer-paid leave for secondary carer.
• Quarterly champion awards and reward trips.
• Mental health and wellbeing initiatives, health checks, skin cancer checks, free vaccination, etc.
• Novated lease options.
• Team social events, massages in the office, free coffee and much more.

MONEYME Limited is an equal opportunity employer, and we value diversity, equity, and inclusion. We are committed to creating a diverse and inclusive workplace and encourage applicants from all backgrounds to apply. We believe that the unique contribution of our employees is a key driver of our success. We stand together - our diversity and inclusion give us an edge.