Marketing Manager - Product

Domain; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Domain is a leading property technology marketplace in Australia, focused on digitising real estate insights and connections. As a Product Marketing Manager for the Residential business, you will shape go-to-market strategies for the agent segment, collaborating with Product, Sales and Marketing to craft positioning, campaigns and launches that drive agent growth.

You will develop value propositions, messaging, and sales enablement content, partnering across functions, analysing market insights,

Qualifications

• 5 years in product marketing, B2B marketing, or related roles.
• Experience working with Product teams on launches, positioning or feature releases.
• Proven ability to deliver campaigns, GTM initiatives or launches end-to-end.
• Strong storytelling and communication skills across written, verbal and presentation formats.
• Commercial mindset with ability to use data and insights to inform decisions and measure impact.
• Strong stakeholder management and ability to work cross-functionally.

Responsibilities

• Support the planning and delivery of go-to-market strategies for agent products and feature releases, including launch planning, timelines and performance tracking.
• Contribute to the development of clear, compelling value propositions and messaging that resonate with agent audiences and differentiate Domain in market.
• Partner cross functionally to develop and execute integrated campaigns, content and sales enablement materials across channels.
• Leverage customer, competitor and market insights to inform messaging, campaigns and product positioning.
• Work closely with Product Managers, Sales and broader Marketing teams to ensure alignment and effective execution of go-to-market initiatives.
• Create tools, collateral and narratives that equip Sales teams to effectively communicate product value to agents.
• Monitor campaign and launch performance, identify insights, and optimise future activity.

Skills

5 years experience

Storytelling

Cross-functional collaboration

Communication

Commercial mindset

Stakeholder management

Execution focus

Job description

About the Role

As a Product Marketing Manager within the Residential business, you will support the development and execution of go-to-market strategies for the agent segment. You will work closely with Product, Sales and Marketing teams to deliver compelling positioning, campaigns and launches that drive agent engagement and growth.

Responsibilities

• Support the planning and delivery of go-to-market strategies for agent products and feature releases, including launch planning, timelines and performance tracking.
• Contribute to the development of clear, compelling value propositions and messaging that resonate with agent audiences and differentiate Domain in market.
• Partner cross functionally to develop and execute integrated campaigns, content and sales enablement materials across channels.
• Leverage customer, competitor and market insights (in partnership with research and analytics teams) to inform messaging, campaigns and product positioning.
• Work closely with Product Managers, Sales and broader Marketing teams to ensure alignment and effective execution of go-to-market initiatives.
• Create tools, collateral and narratives that equip Sales teams to effectively communicate product value to agents.
• Monitor campaign and launch performance, identify insights, and optimise future activity.

About You

• Experience: 5 years in product marketing, B2B marketing, or related roles
• Product Collaboration: Experience working with Product teams on launches, positioning or feature releases
• Execution Focus: Proven ability to deliver campaigns, GTM initiatives or launches end-to-end
• Communication: Strong storytelling and communication skills across written, verbal and presentation formats
• Commercial Mindset: Ability to use data and insights to inform decisions and measure impact
• Collaboration: Strong stakeholder management skills and ability to work cross-functionally

Preferred

• Experience in Real Estate, Tech, Media, Advertising or Software industries.
• Proven track record of successfully driving growth of a challenger brand.

About Domain

Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group (NASDAQ: CSGP), a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. Together, Domain and CoStar Group is dedicated to digitising the world's real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

Equity, Diversity & Inclusion

Domain is enthusiastically and unapologetically committed to fostering an equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).

We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we're here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at [e-mail] or leave a message on 1300 858 356 and we will get back to you.