Marketing Manager, Commercial

Standards Australia; Sydney; On-site; AUD 120,000 - 150,000; Full time

Job summary

Standards Australia is seeking a Marketing Manager, Commercial to drive demand generation, customer acquisition, and revenue growth through strategic, data-driven marketing initiatives. You will lead cross-functional teams across Commercial, Standards, Digital, and Marketing to build brand awareness, generate qualified leads, and accelerate pipeline growth.

This full-time fixed-term 18-month contract offers an opportunity for extension and growth.

Qualifications

• Demonstrated experience in B2B demand generation, growth marketing, digital marketing, or integrated marketing roles.
• Proven ability to deliver measurable lead generation, customer acquisition, and pipeline growth.
• Strong experience building multi-channel marketing campaigns across digital and traditional channels.
• Expertise in lead nurturing, customer journey mapping, lifecycle marketing, and conversion optimization.

Responsibilities

• Develop and deliver commercial marketing and demand generation strategies aligned to revenue growth.
• Plan and execute integrated, multi-channel campaigns that drive awareness, engagement, leads, and pipeline growth.
• Identify target audiences and growth opportunities through market insights.
• Build lead nurturing programs and lifecycle marketing to improve engagement and conversion.
• Collaborate with commercial and customer-facing teams to optimise lead quality and handover processes.
• Lead audience segmentation and personalization to improve campaign effectiveness.
• Create content with subject matter experts aligned to buyer journeys.
• Coordinate internal and external resources to deliver marketing outcomes.
• Monitor campaign performance and optimize using data-driven insights.

Skills

B2B demand generation

Growth marketing

Digital marketing

Integrated marketing

Lead nurturing

Campaign analytics

Cross-functional collaboration

Tools

HubSpot

Salesforce

Google Analytics

Job description

Who are we?
Standards Australia (SA) is the peak standards development organisation in Australia, with a rich history that dates back to 1922. Currently, we are undergoing a significant transformation and growth phase. In recent years, our workforce has doubled, and we now proudly employ over 200 professionals dedicated to helping shape Australia’s future and fulfilling our mission of empowering communities.

Our organisation brings experts together to create national and international standards that serve as essential guidelines for products and services, ultimately benefiting the Australian community. Our vision is to be a global leader in providing trusted solutions that improve life today and tomorrow.

About the role

The Marketing Manager, Commercial is responsible for driving demand generation, customer acquisition, and revenue growth through strategic, data-driven marketing initiatives. Working closely with Commercial, Standards, Digital, and Marketing teams, you'll develop and execute integrated campaigns that build brand awareness, generate qualified leads, accelerate pipeline growth, and deliver measurable business outcomes.

This role combines strategic planning, campaign execution, stakeholder engagement, performance analysis, and team leadership. You'll play a critical role in connecting customer needs with commercial objectives, ensuring marketing activity contributes directly to growth, engagement, and conversion across the customer lifecycle.

Please note: This role is a Full Time - Fix Term Contract for 18 months with the possibility of extension and growth.

What you'll do

• Develop and deliver commercial marketing and demand generation strategies aligned to organisational and revenue growth objectives.


• Plan and execute integrated, multi-channel marketing campaigns that drive awareness, engagement, lead generation, and pipeline growth.


• Identify target audiences, customer segments, buying behaviours, and growth opportunities through market and customer insights.


• Build lead nurturing programs, customer journey workflows, and lifecycle marketing initiatives that improve engagement and conversion outcomes.


• Collaborate closely with commercial and customer-facing teams to optimise lead quality, lead handover processes, and conversion performance.


• Develop and implement audience segmentation and personalisation strategies to improve campaign effectiveness and customer experience.


• Partner with subject matter experts to create compelling content aligned to customer needs and buying journey stages.


• Lead and coordinate internal and external resources, including digital specialists, creatives, and analysts, to deliver high-quality marketing outcomes.


• Monitor campaign performance, analyse results, and continuously optimise activities using data-driven insights and testing methodologies.


• Develop reporting dashboards, KPIs, and executive insights that demonstrate marketing's contribution to commercial outcomes and return on investment.


• Partner with Digital and Marketing teams to improve website performance, conversion pathways, messaging consistency, and go-to-market initiatives.


• Contribute to marketing planning, budgeting, forecasting, and continuous improvement activities.

13th October, 2026

You will bring

• Demonstrated experience in B2B demand generation, growth marketing, digital marketing, or integrated marketing roles.


• Proven success delivering measurable lead generation, customer acquisition, and pipeline growth outcomes.


• Strong experience developing and executing multi-channel marketing campaigns across digital and traditional channels.


• Expertise in lead nurturing, customer journey mapping, lifecycle marketing, and conversion optimisation.


• Strong analytical skills with the ability to translate campaign performance data into actionable insights and recommendations.


• Experience measuring marketing effectiveness through KPIs, reporting, dashboards, and performance frameworks.


• Excellent stakeholder management skills, with the ability to build relationships and influence across multiple business functions.


• Strong project management capabilities with the ability to manage competing priorities and deliver outcomes in fast-paced environments.


• Outstanding written and verbal communication skills with experience marketing complex products or services.


• A strategic, commercially minded, and results-driven approach with a passion for continuous improvement.

Nice to have

• Experience within professional services, membership organisations, education, training, certification, technology, or industry association environments.


• Experience using marketing and CRM platforms such as HubSpot and Salesforce.


• Experience working with Google Analytics, LinkedIn Campaign Manager, Google Ads, or similar digital marketing platforms.


• Exposure to standards, compliance, certification, regulatory, or highly technical product environments.


• Experience leading multidisciplinary marketing teams or agency partners.


• Knowledge of marketing attribution, pipeline reporting, and revenue-focused marketing performance measurement.

Culture & Benefits

Standards Australia is proud to have been awarded the prestigious Employer of Choice Award for two consecutive years, 2023 and 2024. This recognition highlights our commitment to creating an exceptional workplace and fostering a culture of excellence. Our iCARE values form the basis of all we do - Integrity, Courage, Accountability, Respect, and Excellence.

We offer a range ofPeople Perksthat support flexibility, wellbeing, career growth, and recognition - helping you thrive at work and beyond.

At Standards Australia, we are proud to be an equal opportunity employer, and we are committed to fostering a working environment that values diversity, inclusion, and belonging. Our mission is toempower our communities, and in doing so, we strive to create an organisation that genuinely reflects and respects the diversity of the communities we serve; puttingpeople at the heartof all we do. We welcome applications from people of all cultural and linguistic groups, people of all ages and genders, people of Aboriginal and/or Torres Strait Islander background, people with a disability, and people from the LGBTQIA+ community. Should you need any adjustments to be made to our recruitment process, please contact