Marketing Manager

Trak Recruiting; Sydney; On-site; AUD 130,000 - 150,000; Full time

Benefits offered by this job

Free onsite parking

Job summary

Trak Recruiting partners with a growing Australian retailer to appoint a Marketing Manager in St Leonards, Sydney. You will lead a 4-5 person team across marketing, design and eCommerce, owning the overall strategy and local area execution to drive store performance.

With a focus on foot traffic, community engagement and integrated campaigns, you’ll collaborate with retail leadership, shopping centres and agencies to deliver measurable growth and brand awareness across 15-25 stores.

Qualifications

• Experience in retail marketing within a multi-site business.
• Strong local area marketing experience with shopping centres or retail precincts.
• Demonstrated success driving store traffic and measurable growth.
• Experience managing external agencies and integrated campaigns.

Responsibilities

• Develop and execute the overall marketing strategy across a network of 15-25 stores.
• Lead local area marketing initiatives that increase foot traffic, customer acquisition and store sales.
• Build relationships with shopping centres, local communities and marketing partners to maximise campaign opportunities.
• Plan and deliver integrated seasonal campaigns, promotions and store activations.
• Manage and brief external agencies across creative, media and campaign execution.
• Analyse campaign performance and customer trends to continually improve results.
• Lead, mentor and develop a collaborative marketing team.
• Partner with Retail Operations to ensure marketing activity supports commercial objectives.
• Manage the marketing budget and report on campaign ROI and business performance.

Skills

Retail marketing

Local area marketing

Team leadership

Agency management

Campaign management

Education

Marketing degree

Tools

CRM

Shopify

Ecommerce platforms

Job description

St Leonards, Sydney | $130,000-$150,000 + Super | Full Time | Onsite

Lead the marketing function for a growing Australian retail business.

We're partnering with a well-established Australian retail brand with 17 stores across NSW and Victoria that is entering an exciting phase of growth. Reporting directly to the Retail Director, this is an opportunity to lead the marketing function, mentor a small team and shape the next phase of the business' retail marketing strategy.

This role is ideal for someone who understands how to drive customers into stores through effective local area marketing, community engagement and integrated retail campaigns. If you've worked with shopping centres, retail precincts or multi-site retail businesses and love seeing marketing directly impact store performance, we'd love to hear from you.

About the Role

As Marketing Manager, you'll lead a team of 4-5 across marketing, design and eCommerce while taking ownership of the overall marketing strategy. The business is heavily driven by walk-in customers, making local area marketing a key priority.

You'll work closely with retail leadership, store teams and external agency partners to deliver campaigns that build brand awareness, increase local engagement and drive measurable sales growth.

Key Responsibilities

• Develop and execute the overall marketing strategy across a network of 15-25 retail stores.
• Lead local area marketing initiatives that increase foot traffic, customer acquisition and store sales.
• Build relationships with shopping centres, local communities and marketing partners to maximise campaign opportunities.
• Plan and deliver integrated seasonal campaigns, promotions and store activations.
• Manage and brief external agencies across creative, media and campaign execution.
• Analyse campaign performance and customer trends to continually improve results.
• Lead, mentor and develop a collaborative marketing team.
• Partner closely with Retail Operations to ensure marketing activity supports commercial objectives.
• Manage the marketing budget and report on campaign ROI and business performance.

About You

You’ll be a commercially minded marketing leader who enjoys balancing strategy with hands-on execution.

You’ll bring:

• Proven experience in retail marketing within a multi-site business.
• Strong local area marketing experience, ideally working with shopping centres such as Westfield, Vicinity, Scentre Group, Stockland or similar retail environments.
• Demonstrated success driving store traffic, local campaigns and measurable business growth.
• Experience managing external agencies and integrated marketing campaigns.
• Previous leadership experience, with the ability to mentor and develop a small team.
• Strong commercial and analytical skills with a results-focused mindset.
• Excellent stakeholder management and communication skills.
• A marketing degree is beneficial but not essential.

Bonus Experience

Exposure to CRM, Shopify, eCommerce or broader digital marketing will be highly regarded but is not essential.

Why Join?

• Step into the senior marketing leadership role within the business.
• Lead and shape the future direction of the marketing function.
• Join a growing Australian retail business with an established national footprint.
• Work directly alongside the Retail Director and influence business strategy.
• Competitive salary of $130,000-$150,000 + super.
• Convenient St Leonards location with free onsite parking.