Marketing Manager

Sheike-; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary package

Staff discount across SHEIKE range

Training & development opportunities

Job summary

SHEIKE is seeking a Marketing Manager to lead the annual marketing strategy from our head office, reporting to the Art Director. You will own the marketing budget, drive brand integrity across social, digital, events and in-store channels, and partner with external agencies to maximise ROI.

This is a hands-on leadership role guiding a high-impact team in a fast-paced fashion retail environment. The role focuses on strategic storytelling, campaign development, influencer partnerships, and

Qualifications

• 4+ years in a marketing leadership role within retail or fashion.
• Degree in Marketing, Communications or related field.
• Proven track record of campaigns across digital and traditional channels.
• Experience supporting a multi-site retail network and omni-channel strategies.
• Knowledge of social media tools and industry trends.
• Strong commercial, brand and digital acumen with budget management.

Responsibilities

• Represent the Marketing function within the Executive Leadership Team.
• Develop and own the annual marketing and social budget with data-driven ROI.
• Lead seasonal marketing and social strategy and mentor the Coordinator.
• Define and report on KPIs using analytics and competitive analysis.
• Lead omni-channel planning and collaborate with Art Director and CRM teams.
• Drive omni-channel campaigns including brand moments and product stories.
• Develop communication plans across all channels with eCommerce & agencies.
• Develop PR and influencer strategy and manage partnerships.
• Act as a key brand representative with stylists, editors and media.

Skills

Marketing Leadership

Retail/Fashion

Budget Management

Digital & Traditional Campaigns

PR & Influencer Marketing

Event Management

Education

Marketing Degree

Tools

Analytics Tools

CRM Systems

Social Media Tools

Job description

• Location 60 Mary Street,St Peters, NSW, 2044,Australia
• Job Category Digi/Marketing
• Employee Type Full time - Auto Pay

Style the story. Lead with vision. Inspire every interaction.

At SHEIKE, we believe style is a statement — and every moment is worth celebrating. From bold fashion to meaningful experiences, we’re passionate about creating a brand that empowers everybody, every day.
We’re looking for a dynamic Marketing Manager to join our head office team and lead our marketing function while our team member is on parental leave. Reporting into the Art Director, you’ll bring our brand to life through integrated campaigns, strategic storytelling, and high-impact customer touchpoints. This is a rare opportunity to take ownership of the brand marketing vision across a thriving fashion retail business.

About the Role

As Marketing Manager, you’ll lead the execution of SHEIKE’s annual marketing strategy in line with our overall business objectives. You’ll drive the critical path, manage external agency partners, and champion brand integrity across every channel — from social and digital to events, in-store and influencer campaigns. Your focus will be on delivering strategic, insight-led marketing that elevates brand awareness, drives engagement, and enhances the SHEIKE customer experience.

KEY RESPONSIBILITIES

• Represent the Marketing function within the Executive Leadership Team
• Develop and own the annual marketing and social budget, ensuring a data-driven approach to maximise ROI
• Lead the development of seasonal marketing and social media strategy, mentoring the Social Media & Marketing Coordinator on day-to-day operations
• Define and report on key marketing KPIs using analytics and competitive analysis
• Analyse the competitive landscape and customer insights to identify new opportunities and inform strategy
• Lead omni-channel planning across the business, maintaining a calendar aligned to business goals and seasonal priorities
• Provide strategic input during business planning periods and lead the marketing component of business reviews
• Partner with the Art Director to build inspirational campaign concepts that elevate brand perception
• Lead the execution of omni-channel marketing campaigns, including key brand moments and product stories
• In collaboration with Art Director, eCommerce and CRM team, develop communication and content plans across all channels
• Collaborate with eCommerce team and external agencies to drive and amplify marketing opportunities through digital, paid and affiliate channels
• Develop and implement PR and influencer strategy, driving partnerships and editorial coverage aligned to brand positioning
• Act as a key brand representative, building relationships with stylists, editors, media, and talent
• Co-lead brand event ideation and execution in partnership with the Art Director
• Drive LAM relationships, strategies and initiatives in collaboration with the Head of Retail, with the support of the Social Media & Marketing Coordinator
• Identify regional opportunities and lead marketing activations to support store-specific initiatives
• Manage and mentor Social Media & Marketing Coordinator

About You:

• 4+ years of experience in a marketing leadership role within retail or fashion industries
• Tertiary qualification in Marketing, Communications or a related field
• Proven track record of marketing campaign development and execution across digital and traditional channels
• Experience supporting a multi-site retail network and omni-channel strategies
• Knowledge of social media tools, customer engagement platforms, and industry trends
• Strong commercial, brand and digital acumen and experience managing budgets
• Deep understanding of customer behaviour and market trends
• Experience in PR, influencer marketing, and event management
• Confident communicator, leader and collaborator who thrives in a fast-paced environment

Why Join SHEIKE?

• Competitive salary package
• Generous team discount across the SHEIKE collection
• Work alongside a creative, high-performing, and supportive leadership team
• Ongoing training, development, and recognition opportunities
• Be part of a bold, growing Australian fashion brand with a strong national presence
• Celebrate your success with our annual recognition and awards events

SHEIKE is proud to be an equal opportunity employer. We celebrate individuality, value diversity, and are committed to fostering an inclusive environment for all. If you require adjustments during the recruitment process, please contact:[e-mail]

Please note: Only shortlisted candidates will be contacted.