Marketing Manager

Big Dog Australia; Narangba; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Free coffee with onsite barista

Monthly company-wide BBQ lunch

Staff birthday celebrations

Job summary

Big Dog Australia is seeking a commercially minded Marketing Manager to lead growth across Australia and beyond from our Narangba office. You’ll steer strategy, lead an in-house creative team, and deliver campaigns across digital, retail and partnerships to drive revenue and brand equity.

You have 10+ years in marketing (FMCG/retail/eCommerce), strong budget control, leadership skills and a passion for pets. This hands-on leadership role offers real ownership in a fast-growing, purpose-led brand.

Qualifications

• 10+ years in marketing roles (FMCG, retail, eCommerce or similar preferred).
• Proven experience managing campaigns and budgets.
• Strong leadership and people management skills.
• Commercial mindset with a focus on results and growth.
• Highly organised with the ability to manage multiple priorities.
• Passion for pets, health or purpose-driven brands (highly regarded).

Responsibilities

• Develop and execute integrated marketing plans (ATL & BTL).
• Deliver campaigns across digital, social, retail and partnerships.
• Strengthen brand awareness and customer engagement.
• Manage and optimise the marketing budget.
• Track campaign performance, ROI and key growth metrics.
• Align marketing initiatives with revenue and business targets.
• Lead, mentor and develop a high-performing marketing team.
• Manage sponsorships, partnerships and brand collaborations.
• Lead the Big Dog ambassador and influencer program.
• Identify and execute new growth opportunities.
• Work closely with Sales to drive revenue outcomes.
• Support global expansion and export growth initiatives.

Skills

Marketing leadership

Campaign management

Budget management

Strategic thinking

Job description

At Big Dog Australia, we’re passionate about improving the lives of pets through healthy, raw nutrition. As a leading Australian pet food brand, we’re on an exciting growth trajectory—expanding nationally and into global markets.

Our team is driven by our values of Teamwork, Fun and Excellence, and we’re committed to building a brand that pet owners trust and love.

About the Role

We’re looking for a commercially minded Marketing Manager to lead our marketing strategy and execution across Australia and beyond.

Reporting to the Managing Director, this is a hands‑on leadership role where you’ll:

Drive brand growth and customer acquisition

Lead a talented in‑house creative and content team

Deliver impactful campaigns across multiple channels

Play a key role in scaling the business

This is a unique opportunity to shape the future of a fast‑growing, purpose‑led brand in the pet industry.

What You’ll Be Responsible For:

Develop and execute integrated marketing plans (ATL & BTL)

Deliver campaigns across digital, social, retail and partnerships

Strengthen brand awareness and customer engagement

Commercial Performance

Manage and optimise the marketing budget

Track campaign performance, ROI and key growth metrics

Align marketing initiatives with revenue and business targets

Lead, mentor and develop a high‑performing marketing team

Manage internal and external creative resources and agencies

Build a collaborative, accountable and positive team culture

Partnerships & Growth

Manage sponsorships, partnerships and brand collaborations

Lead the Big Dog ambassador and influencer program

Identify and execute new growth opportunities

Cross‑Functional Collaboration

Work closely with Sales to drive revenue outcomes

Partner with Operations to align demand with supply

Support global expansion and export growth initiatives

What Success Looks Like

Delivery of high-impact marketing campaigns aligned to growth targets

Increased brand awareness and customer acquisition

Strong ROI across marketing investment

A motivated, high‑performing marketing team

Big Dog positioned as a leader in raw pet nutrition

About You

10+ years’ experience in marketing roles (FMCG, retail, eCommerce or similar preferred)

Proven experience managing campaigns and budgets

Strong leadership and people management skills

Commercial mindset with a focus on results and growth

Highly organised with the ability to manage multiple priorities

Passion for pets, health or purpose-driven brands (highly regarded)

Why Join Big Dog?

Join a fast-growing Australian brand with global ambitions

Make a meaningful impact on pet health and wellbeing

Lead and shape the marketing function

Work with a passionate, energetic and supportive team

Enjoy a dynamic, fast-paced environment with real ownership

Full time role based in office at Narangba, north Brisbane

Free coffee with onsite barista

Monthly company‑wide BBQ lunch and staff birthday celebrations