Marketing Manager

Craefto; Australia; Remote; AUD 90,000 - 140,000; Full time

Job summary

Craefto is seeking a high-ownership marketing operator to own the full funnel for Craefto and the products we ship. You will craft go-to-market strategies, run paid and organic social campaigns, drive lead generation, and oversee SEO with product and dev collaboration.

You will blend creative campaign thinking with data-driven execution, manage content across social channels, and write persuasive copy in English and Mongolian in a remote Australia-wide setup.

Qualifications

• 3+ years in digital, growth or performance marketing.
• Proven ability to scale campaigns across multiple brands.
• Hands-on with Meta Ads, Google Ads, and TikTok Ads.
• Experience with lead funnels, landing pages, and email marketing platforms.
• Strong copywriting in English and Mongolian.

Responsibilities

• Develop and execute end-to-end marketing strategies for Craefto and each product or client project we take on.
• Plan, launch, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and Google
• Own lead generation: build funnels, landing pages, and email sequences that turn attention into qualified leads
• Drive SEO: keyword research, on-page optimization, content planning, and technical SEO in partnership with the dev team
• Manage organic social channels (Instagram, TikTok, LinkedIn) including content calendar and posting
• Write compelling copy for ads, social posts, landing pages, and email campaigns
• Analyze campaign performance, track KPIs, and optimize for conversion, acquisition, and cost per lead
• Coordinate with the design team to produce high-impact marketing assets

Skills

Digital marketing

Growth marketing

Performance marketing

Paid social

SEO

Lead generation

Copywriting

Analytics

EN-MN bilingual

Tools

Google Analytics

Ahrefs

Semrush

HubSpot

Google Ads

Meta Ads

TikTok Ads

Job description

Own the full marketing funnel for Craefto and the products and clients we work with. You will build and run go-to-market strategies, paid and organic social campaigns, lead generation, and SEO across whatever we ship next. This is a high-ownership role for an operator who can blend creative campaign thinking with data-driven execution.

02 Responsibilities

What you'll do

• Develop and execute end-to-end marketing strategies for Craefto and each product or client project we take on
• Plan, launch, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and Google
• Own lead generation: build funnels, landing pages, and email sequences that turn attention into qualified leads
• Drive SEO: keyword research, on-page optimization, content planning, and technical SEO in partnership with the dev team
• Manage organic social channels (Instagram, TikTok, LinkedIn) including content calendar and posting
• Write compelling copy for ads, social posts, landing pages, and email campaigns
• Analyze campaign performance, track KPIs, and optimize for conversion, acquisition, and cost per lead
• Coordinate with the design team to produce high-impact marketing assets

03 Requirements

What we're looking for

• 3+ years of experience in digital marketing, growth marketing, or performance marketing
• Proven track record of building and scaling marketing campaigns from scratch across multiple brands or products
• Hands‑on experience running paid campaigns on Meta Ads, Google Ads, and TikTok Ads
• Working knowledge of SEO fundamentals and tools (Google Search Console, Ahrefs, Semrush, or similar)
• Experience with lead generation funnels, landing pages, and email marketing platforms
• Strong copywriting skills with the ability to write persuasively in both English and Mongolian
• Experience with analytics tools (Google Analytics, Mixpanel, or similar) and data-driven decision making
• Native or near-native fluency in Mongolian and English
• Self-starter mentality with the ability to operate independently in a remote environment

04 Bonus

Nice to have

• Experience marketing SaaS, fintech, or consumer apps
• Familiarity with CRM and marketing automation tools (HubSpot, Mailchimp, or similar)
• Experience with conversion rate optimization and A/B testing
• Basic design or video editing skills for quick social execution
• Previous experience in a startup or fast-paced agency environment