Marketing Lead

AFL; Melbourne; Hybrid; AUD 42,000 - 54,000; Part time

Benefits offered by this job

Hybrid working with 1 WFH day per week

Free access to Aquatics Facilities at:

General Admission tickets to Saints' (

Free parking onsite and gym access

Bring your Pet to Work Fridays

Wellbeing days

Discounted Saints memberships and merh

40% discount on New Balance products

Saints linen pricing

Job summary

The St Kilda Football Club is seeking a Marketing Lead to join the Marketing & Brand Team. Deliver integrated marketing activity supporting growth objectives across Corporate Hospitality, Facilities & Venues, and Community Programs.

This part-time role (0.6 FTE / 3 days per week) runs 11 months from January 2027 to December 2027. Responsibilities include developing plans, managing campaigns end-to-end, and using data to improve outcomes.

Qualifications

• At least three years’ experience in marketing, including integrated campaigns.
• Experience delivering multi-channel campaigns across digital, social, content and traditional channels.
• Demonstrated stakeholder management and ability to translate objectives into clear marketing plans.
• Strong written and verbal communication; ability to prepare clear briefs and collaborate across teams.
• A relevant tertiary qualification in Marketing, Communications or related discipline (highly regarded).
• Valid Working with Children Check or willingness to obtain one.
• Availability to work weekends, including match days and other Club events.

Responsibilities

• Develop marketing plans translating business priorities into targeted activity across channels.
• Manage campaigns from brief to delivery, including timelines, channel deployment and reporting.
• Work with data and insights to use audience insights and performance data to improve campaigns.
• Bring forward creative approaches and engagement opportunities to strengthen impact.
• Build relationships with stakeholders and provide clear marketing guidance.
• Create tools and templates to help units deliver activity independently and with brand consistency.

Skills

Strategic thinker

Clear communicator

Proactive

Organised

Adaptable

Education

Marketing, Communications or related

Job description

There has never been a more exciting time to join the Saints. With our AFL, AFLW and inaugural VFL programs building strong momentum and a five-year transformational strategy supporting this next era, we are raising standards and delivering on a high-performance culture as one club. On the field and off the field alike, our people are committed to achieving excellence in everything we do and to building an enduring legacy for the club. As we look ahead, our vision to become the best Saints ever is shaped by more than 150 years of history, community and red, white and black loyalty.

Job Description

We are seeking a driven Marketing Lead to join our Marketing & Brand Team to deliver integrated marketing activity that supports growth objectives, servicing business units including: Corporate Hospitality, Facilities & Venues, and Community Programs.

Please note this is a part-time role (0.6 FTE / 3 days per week) on a 11-month contract from January 2027 – December 2027.

About the role

• Develop marketing plans that translate business priorities into targeted activity across relevant channels.
• Manage campaigns from brief through to delivery, including timelines, channel deployment, stakeholder coordination and reporting.
• Work with data & insights to use audience insights and performance data to improve campaign effectiveness.
• Bring forward creative approaches, emerging platforms and engagement opportunities that strengthen campaign relevance and impact.
• Build trusted relationships with business‑unit stakeholders, provide clear marketing guidance and keep projects moving through proactive communication.
• Create practical tools and templates that help business units deliver suitable activity independently and consistently with Club brand guidelines.

Desired Skills and Experience

About you

• A strategic and creative thinker who can turn business objectives into practical, insight‑led marketing activity.
• A clear and confident communicator who can explain marketing requirements and develop effective briefs.
• Proactive and solutions‑focused, with the initiative to take ownership and work through challenges.
• Highly organised and detail‑oriented, able to manage competing priorities while maintaining quality and accuracy.
• Adaptable and pragmatic, balancing marketing rigor with the commercial and operational needs of different business units.

What you need

• At least three years’ experience in marketing, including developing and delivering integrated campaigns from planning to reporting, ideally supporting hospitality, venues, events or community programs.
• Experience delivering multi‑channel campaigns across digital, social, content and traditional channels.
• Demonstrated stakeholder management skills and the ability to translate business objectives into clear marketing plans and activity.
• Strong written and verbal communication skills, including the ability to prepare clear briefs and collaborate across teams.
• A relevant tertiary qualification in Marketing, Communications or a related discipline (highly regarded).
• Valid Working with Children Check or willingness to obtain one.
• Availability to work weekends, including match days and other Club events as required.

What we offer

• Fantastic culture of grounded people, passionate about what they do
• Hybrid working,with 1 WFH day per week for part‑time roles. Note: This is a part‑time role for 3 days a week - you would be required to be onsite on Tuesdays and Thursdays for team connect days, but we are flexible for the other day. We are also willing to consider splitting hours across 4 days if preferred.
• Free access to Aquatics Facilities at the Danny Frawley Centre for Health & Wellbeing
• Access to x4 General Admission tickets to every Saints home game @ Marvel
• Free parking onsite & state‑of‑the‑art gym access
• Bring your Pet to Work Fridays!
• Paid Wellbeing days – time off to relax & recharge
• Discounted Saints memberships and merchandise
• Up to 40% discount on selected NEW BALANCE products
• Saints‑only Linen House product pricing

Excellence in everything we do.

+ In equal parts, support and challenge each other to be greater.

+ Lead the way in pursuing innovation and positive impact.

+ Lift from within to challenge what’s possible, and what we can do better

Team‑based approach always.

+ Recognise every individual impacts team success.

+ Harness the power of collaboration and diverse voices.

+ Communicate to optimise effort and impact

Building an enduring legacy.

+ As trusted custodians, represent the Club, members and fans with pride and purpose.

+ Leave a stronger Club for tomorrow, than the one you inherited today.

+ Protect, and pass on, a place of belonging for future Saints.

If you connect with our Mantras, who the Saints are and where we are headed, this a brilliant opportunity for a talented & professional Marketing Lead to join us.

Please keep reading...

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized groups tend to only apply when they check every box. So, if you think you have what it takes, but don't necessarily meet every single point above, this is your sign to go for it.

The St Kilda Football Club is an equal opportunity employer and encourages applications from individuals of diverse backgrounds to apply. This includes, but is not limited to, those from the Aboriginal and Torres Strait Islander, Culturally and Linguistically Diverse and LGBTQI+ communities.

We are committed to protecting the safety and wellbeing of children and young people and fostering a “child safe” culture. It is essential that anyone involved with the St Kilda Football Club understands their responsibility in relation to child safety and supports such an environment. All employees of St Kilda Football Club are required to have a valid Working With Children Check.