Marketing Executive

Canterbury Bankstown Bulldogs; Council of the City of Sydney; On-site; AUD 70,000 - 90,000; Full time

Job summary

A prominent sports club in New South Wales is seeking a Marketing Executive to develop and deliver integrated marketing campaigns. The ideal candidate has at least 2 years of experience in marketing and strong communication skills. This full-time role involves collaboration with various stakeholders and requires flexibility to attend events and match days. Bring your creativity and passion to engage with fans and effectively promote the club's brand.

Qualifications

• 2 years' experience in a marketing, content, or communications role.
• Strong written and verbal communication skills.
• Experience with project management tools.

Responsibilities

• Deliver integrated marketing campaigns to drive revenue.
• Coordinate marketing campaigns from planning to delivery.
• Manage campaign performance and reporting.

Skills

Adaptability

Resilience

Critical thinking

Project management

Communication

Education

Tertiary qualifications in Marketing or Communications

Tools

Adobe Creative Cloud

Excel

Job description

Canterbury Bankstown Bulldogs – Belmore NSW

Established in 1935, the Canterbury-Bankstown Bulldogs boast a proud history of on‑field and off‑field success, influencing competing brands in the Australian sporting landscape and unifying people and communities through the values they present and stand for.

Built on foundations of hard work, perseverance, and resilience, this organisation never backs down from a challenge. We chase excellence, in the pursuit of success. With 8 premierships to our name, we are hungry for more. We are the crown jewel of South‑Western Sydney, breaking down social barriers and bringing together people of diverse cultural backgrounds. We are a pillar of the Canterbury-Bankstown area and strive to be a cornerstone and institution our community can lean on.

The Bulldogs are undergoing an exciting brand and digital transformation as we modernise how we engage fans, deepen partner value, and drive commercial growth. Eyes forward, we continue to honour our roots while embracing the future: direct, determined, and ready for what’s next. With the 2026 season kicking off in Las Vegas, continued investment in our NRLW and female pathways programs, and the development of a new state‑of‑the‑art Centre of Excellence, this is a defining period in our journey — and an exceptional opportunity to help shape our next era.

ABOUT THE ROLE

Reporting to the Head of Marketing & Content, the Marketing Executive will deliver integrated marketing campaigns that drive commercial revenue and fan engagement outcomes on behalf of the Club and its partners. This role sits within a dynamic marketing team and will be responsible for campaign development, market planning, and execution across consumer and commercial initiatives. You’ll work closely with the Head of Marketing & Content to bring campaigns to life across membership, retail, ticketing, and commercial partnerships.

The role will suit a marketer experienced in campaign development, creative briefing, and stakeholder management. You’ll coordinate all touchpoints of a marketing campaign from planning to delivery and reporting, working across digital and traditional channels to maximise impact.

This is an exciting opportunity to work with leading brands and showcase your work to hundreds of thousands of fans every day in support of this iconic sporting club.

RESPONSIBILITIES

Campaign Development

• Develop engaging and relevant marketing campaigns for club and partner products across membership, retail, ticketing, and commercial initiatives
• Coordinate the club's go‑to‑market process for all marketing campaigns, liaising with internal and external stakeholders and providing relevant updates
• Communicate campaign objectives, timelines, and deliverables internally to ensure alignment between marketing and commercial functions
• Manage the club's marketing calendar, ensuring appropriate share of voice for club and partner products whilst ensuring relevancy of messages
• Work with the Head of Marketing & Content to plan paid marketing initiatives
• Work with internal departments to ensure talent availability for marketing‑related activities including content capture, events, or other
• Work with external agencies or vendors as required for services including advertising, events, or production

Market Planning, Segmentation, and Insights Development

• Utilise fan and member research, customer behaviour, and wider market insights to develop strategies to grow the club's fan base and fan loyalty
• Continually seek new opportunities to increase the club's prospective fan base and improve ability to directly market to fans through owned channels
• Manage the club's marketing testing program, regularly developing new controlled marketing tests to learn more about our audience, messages, products, and promotions

Marketing Asset Development

• Create, proofread, and edit copy for various marketing channels ensuring consistent tone of voice is in line with the brand
• Develop production and media briefs and work with the wider marketing team to deliver related campaign content, advertising, and digital communications
• Regularly run internal brainstorms and lead the development of innovative content and creative executions that are in line with campaign messaging to extend the reach of campaigns
• Plan and deliver local area marketing activations to engage the community to improve brand perception and loyalty
• Work with internal consumer departments on relevant targeted promotions, designed to prompt fan behaviour change whilst maintaining profitability

Reporting

• Deliver post‑campaign reporting to internal and external partners regularly, providing insights and opportunities to improve future marketing campaigns for continuous learning
• Track campaign performance against objectives and present learnings to the Head of Marketing & Content
• Maintain campaign documentation and performance records for future reference
• Analyse campaign performance data to inform future marketing strategies and optimisations

ABOUT YOU

We are looking for someone who is enthusiastic, inquisitive, and understands sports fans. This is an ideal role for a candidate who has an interest in being involved in the commercialisation of sport, that has experience in the demands of the Australian sports industry. As well as this, the following skills and attributes will contribute to your success in the role:

QUALIFICATIONS AND SKILLS

• Ability to adapt to changing project requirements, feedback, and timelines
• Demonstrated resilience when faced with campaign challenges or critical feedback
• Proficient in conceptualising abstract ideas and translating them into compelling campaigns
• Possess critical thinking skills to evaluate campaign performance and make necessary improvements
• An eye for detail, ensuring all campaign elements are consistent and aligned
• Aptitude for finding customer problems and developing market solutions
• Proficiency in managing time and resources effectively, ensuring project milestones are met
• Skills in overseeing a project from conception to completion, coordinating with multiple stakeholders
• Strong written and verbal communication skills with ability to craft compelling marketing copy
• Comfortable working in a fast‑paced environment with multiple competing priorities
• Ability to direct athletes and talent with confidence
• Valid Working With Children Check (Employer)
• A minimum 2 years' experience in a marketing, content, or communications role (in‑house or agency)
• Tertiary qualifications in Marketing or Communications
• Experience in Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere) desirable but not essential
• Experience with Excel for data analysis and budget management
• Experience with project management tools
• Experience with paid media channels including Paid Social, DOOH, Programmatic Display
• Understanding of trade marketing tactics
• Understanding and experience in brand strategy and campaign go‑to‑market processes
• Experience working with CRM platforms and marketing automation tools
• Understanding of Australian sports media landscape and fan engagement strategies

This is a full‑time position. Given the unique nature of the sports industry, working outside of office hours will be required including attending match days (home games), partner events and other job‑related activities. Flexibility around the hours/days worked may be available, negotiable with the successful candidate.