Marketing Effectiveness Manager - Hawthorn East

Coles Group; City of Melbourne; Hybrid; AUD 60,000 - 80,000; Full time

Job summary

A leading Australian retailer is seeking a Marketing Effectiveness Manager in Melbourne to drive marketing measurement and ROI analysis. You will collaborate with various stakeholders and enhance marketing activities based on insights. With over 5 years of relevant experience in analytics, your role will involve measuring impact, optimizing campaigns, and communicating insights clearly. The position offers flexible working arrangements and comprehensive benefits, including discounts and professional development opportunities.

Benefits

Flexible working options

Gym facility and fitness classes

Discounts on supermarket and liquor

Paid parental leave

Career development programs

Qualifications

• 5+ years of experience in marketing analytics or related field.
• Experience with econometrics and digital attribution frameworks.
• Ability to influence senior stakeholders through effective communication.

Responsibilities

• Measure marketing impact and ROI using various frameworks.
• Apply insights to optimize live and future campaigns.
• Continuously improve measurement frameworks across channels.
• Partner with agencies to deliver actionable insights.
• Communicate findings to diverse stakeholders.

Skills

Data interpretation

Marketing measurement methodologies

Stakeholder communication

Marketing analytics

Job description

About the team

As one of the biggest brands in Australia, we connect with millions of Australians each week. Whether it’s connecting our customers with relevant content through digital innovation, omni‑channel storytelling or impactful advertising that reaches 98% of Australians, our Marketing team play an important role in driving our brand forward, helping Australians eat and live better every day.

About the role

This is a rare opportunity to own marketing measurement at scale and turn insight into action. As Marketing Effectiveness Manager at Coles, you will shape how we measure impact, demonstrate return on investment, and optimise marketing activity.
Working on campaigns that reach millions of Australians, you will sit at the heart of marketing, partnering with media, brand, performance, insights, agencies and platforms to ensure marketing investment delivers clear, measurable outcomes.
This Melbourne-based role offers flexibility to work from home two days per week. Applications close Monday 19 January.

What you will do

You will be responsible for applying and evolving Coles’ marketing measurement tools and frameworks to assess effectiveness, drive optimisation and improve decision‑making across marketing activity.

You will also

• Measure marketing impact and ROI using established and emerging frameworks including econometrics, digital attribution and channel analytics
• Apply insights to live and future campaigns to support optimisation and smarter investment decisions
• Own and continuously improve measurement frameworks across media and channels
• Partner with agencies, vendors and digital platforms to deliver robust, actionable insights
• Clearly communicate findings and recommendations to diverse stakeholders to influence outcomes and investment
• Share learnings across the marketing team to build capability, confidence and curiosity in measurement.

About you and your skills

You come from a marketing analytics, marketing effectiveness or measurement‑focused background, with strong hands‑on application experience in application of measurement to marketing activity. You’ll also be up to date with the latest in measurement best practice including knowledge of measurement tools and application.
With 5+ years’ experience, you may currently be or have been a Marketing Effectiveness Manager, Marketing Analytics Manager, Marketing Analyst with strong application experience, a Marketing Manager with a media or transformation focus, or come from a media agency, platform or specialist measurement or insights organisation.

You’ll also bring

• Strong experience interpreting data, forming clear recommendations and driving action
• Hands‑on experience with marketing measurement methodologies such as econometrics, digital attribution and channel performance
• A solid understanding of media and channel performance analytics and attribution methodologies ideally within a large‑scale or fast‑paced environment
• Proven ability to influence and present to senior and diverse stakeholders, supported by clear storytelling and communication skills.

What’s in it for you?

Flexible working options: We know that work is only one part of your life, so we actively encourage a positive work‑life balance and provide hybrid working options to help you achieve it.
Office perks: Take advantage of our gym facility and fitness classes, free parking, BBQ area, mini‑Coles supermarket, fooderie hub where you can sample new products before they hit the shelves, school holiday program and so much more when you come in.
Discounts: Eligible team members receive 5% discount all year round on your Supermarket and Liquor online and in‑store purchases. We also offer additional periods of double discount (10%) at various times throughout the year. As well as hotdeals exclusive to team members that translate into additional savings.
Reward through recognition: Give and receive recognition, linked to our Coles values, through our digital recognition platform ‘mythanks’. You can accumulate points to redeem in the online shop for exciting gifts and electronic gift cards from an extensive range of retailers.
Opportunities for learning and development: No matter where you start within our diverse business, you’ll have experiences, exposure, and education to satisfy you. Discover and explore a variety of career development programs and job‑specific training.
Paid parental leave: We understand how important your life outside work is and offer permanent team members paid parental leave to support you in balancing work and family.
Investment in your future: Our annual team member share plan offer allows eligible team members to make regular pre‑tax salary sacrifice deductions to purchase Coles Group shares.

About the recruitment process

We’re continuing to build a gender equitable team, and a culture that is just as diverse, inclusive and welcoming as the communities we serve. We are committed to creating a workplace that is safe and respectful for our team. We encourage applications from people of all ages, cultures (including Aboriginal and Torres Strait Islander peoples), abilities, sexual orientation and gender identities.
We’re happy to adjust our recruitment process to support candidates with disability. For further information and additional contact details visit the ‘Our Recruitment Process’ section of our careers site or email [e-mail]

Job ID:173451
Employment Type:Full time