Marketing Director ANZ

UNAVAILABLE; Sydney; Hybrid; AUD 180,000 - 280,000; Full time

Job summary

DocuSign seeks a Director of Marketing ANZ on a 12‑month secondment (maternity backfill). The role leads revenue growth and go‑to‑market planning for ANZ, requiring SaaS market insight, strong analytical skills, and the ability to mentor and hire talent.

Reporting to the Senior Director, APJ Marketing, you will drive demand generation, events, webinars, digital and content programs, collaborate with sales and partners, and build a diverse, high‑performing team.

Qualifications

• 10+ years of high-tech marketing experience.
• 3+ years of people and/or team management.
• Experience marketing technical solutions to industry verticals, with multi-channel distribution.
• Proven cross-functional partner relationship management.
• University degree.
• Proficiency in spoken and written English.
• Ability to travel 10%+.

Responsibilities

• Define annual marketing plan for the ANZ region using data-driven analysis; include priorities and strategies for growing the pipeline.
• Use tactics including demand generation, events, webinars, digital marketing, PR and content programs.
• Collaborate with business development teams to ensure success of marketing programs.
• Track and analyze industry trends and competitor efforts to extend leadership.
• Demonstrate leadership to influence cross-functional teams and nurture ANZ market opportunities.
• Develop thought leadership and content for demand generation programs.
• Ensure alignment with the Global Demand Centre to localise ANZ programs.
• Analyse complex data sets through the funnel and prioritise development areas.
• Source and manage local vendors for program execution.
• Lead a diverse marketing team to achieve strategic goals.
• Perform ad hoc duties as directed by Management.

Skills

Marketing leadership

People management

Demand generation

Multi-channel marketing

Partner management

English proficiency

Travel readiness

Education

University degree

Tools

Salesforce CRM

Marketing automation

Job description

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

The Director Marketing ANZ (secondment position for 12 months - Maternity Leave Backfill) is a crucial member of the International marketing team, responsible for driving revenue growth and driving go-to-market planning for Docusign's marketing programs across ANZ. The role requires a strong understanding of the SaaS market, strong analytical and execution skills, and a commitment to developing, mentoring, and hiring talent. The Director of Marketing will work closely with Docusign sales, channel, field marketing, demand generation, partner marketing, and product management to effectively market the company's solutions across all market segments. The individual will manage multiple projects simultaneously, including demand generation, customer communications, sales enablement, and pipeline reporting and analysis. The individual must be well-organized, proactive, and willing to jump on new projects at any time.

This position is a people manager role reporting to the Senior Director, APJ Marketing.

Responsibility

• Define annual marketing plan for the ANZ region using data-driven analysis, the marketing plan will include defining key priorities and strategies for growing the pipeline to support sustainable business growth


• Use key tactics including demand generation, 1st/3rd - party events, webinars, digital marketing, PR and content marketing programs


• Collaborate closely with business development teams to ensure success of marketing programs


• Track and deeply analyse industry trends and competitor efforts to extend the company’s leadership position


• Demonstrate leadership to positively influence cross functional teams and nurture an understanding of the opportunities and challenges in the ANZ market


• Develop thought leadership, customer and product content that can be leveraged in demand generation programs


• Ensure close alignment with the Global Demand Centre to localise relevant programs for the ANZ Market


• Analyse complex data sets throughout the funnel, able to isolate and prioritise areas for development


• Source and manage local vendors for program execution


• Join with a forward-looking view to build and lead a diverse team of marketers to achieve strategic goals


• Perform adhoc duties as directed by Management

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 10+ years of high-tech marketing experience, preferably in a field facing role


• 3+ years of people and/or team management


• People management experience and building scaling high performance teams


• Experience marketing technical solutions to specific industry verticals, with multi-channel distribution efforts


• Experience successfully managing cross functional partner relationships at all levels of an organization, with industry associations, partners, customers, and the public


• University degree


• Proficiency in spoken and written English


• Be able to travel 10%+ as required

Preferred

• Strong leadership, strategy, and execution skills with demonstrated track record of career advancement and success in exciting technology markets, large and start-up companies/divisions


• Excellent organizational, presentation and writing skills


• Comfortable using AI to increase team productivity


• A strong mix of analytical and creative skills


• Strong knowledge of salesforce.com CRM and marketing automation technology

Life at DocuSign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [e-mail].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [e-mail] for assistance.

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