Marketing Coordinator

AFL; Australia; On-site; AUD 70,000 - 90,000; Full time

Job summary

WA Football is seeking a proactive Marketing Coordinator to join the Brand & Growth team. You will plan, deliver and optimise integrated marketing campaigns across WA Football and the WAFL, coordinating from concept through to reporting.

You will work with agencies, designers and clubs to strengthen collaboration and enhance the digital presence for participants, supporters and stakeholders. The role offers exposure to multiple marketing disciplines, including digital advertising, content

Qualifications

• Bachelor-level qualification in Marketing/Comm or related field.
• Experience in planning and delivering integrated marketing campaigns.
• Strong knowledge of digital marketing and content strategies.

Responsibilities

• Plan, deliver and optimise marketing campaigns and content initiatives.
• Coordinate campaigns from concept to execution and reporting.
• Strengthen collaboration across WAFL and club marketing teams.
• Manage WA Football's digital presence and UX improvements.
• Analyse campaigns and provide insights for optimised performance.

Skills

Digital marketing

Campaign delivery

Website management

Content marketing

Stakeholder management

Data-driven decisions

Project management

Communication

Education

Tertiary qualification in Marketing, Communications or related discipline

Tools

WordPress

Google Ads

Meta Ads

Job description

Help grow the game of Aussie Rules Football across Western Australia

• Market some of WA's most recognised football brands
• Take your marketing expertise to the next level
• Be part of an exciting and rewarding sport industry

At WA Football, we're passionate about growing the game and creating opportunities for all Western Australians to participate, connect and belong through football.

We're looking for an energetic and driven Marketing Coordinator to join our Brand & Growth team and help deliver integrated marketing campaigns across WA Football and the WAFL.

This is an exciting opportunity for a marketer who thrives on variety, loves bringing ideas to life and wants to build their career at WA's largest state sporting organisation.

Reporting to the Head of Marketing, you'll work across everything from participation programs and community football through to WAFL competitions, major events, commercial partnerships and strategic growth initiatives.

No two days are the same... and that's exactly the way we like it.

About the Role

As Marketing Coordinator, you'll help bring WA Football's brands, products and programs to life through the planning, delivery and optimisation of marketing campaigns and content initiatives.

Working closely with stakeholders, agencies, designers, content producers and suppliers, you'll coordinate campaigns from concept through to execution and reporting.

You’ll also play an important role in strengthening marketing collaboration across the WAFL competition, building strong relationships with club marketing teams and supporting initiatives that drive both club and league-wide objectives.

With exciting website improvements and UX projects planned, you’ll help manage and enhance WA Football's digital presence, ensuring our websites continue to deliver engaging and user-friendly experiences for participants, clubs, supporters and stakeholders.

This role provides exposure to a broad range of marketing disciplines, including:

• Campaign planning and delivery
• Digital advertising
• Website management and optimisation
• Customer journey and conversion optimisation
• Content and social media marketing
• Event marketing
• Creative production
• Market analysis and insights
• Campaign reporting and performance optimisation

About You

We're looking for someone who combines strong marketing capability with enthusiasm, initiative and a genuine passion for delivering great work.

You’ll be:

• Highly organised with exceptional attention to detail
• Able to manage multiple projects and deadlines simultaneously
• Agile, adaptable and comfortable working in a fast-moving environment
• A strong communicator who builds positive relationships with a wide range of stakeholders
• Curious, proactive and eager to learn
• Comfortable balancing creativity with data-driven decision making
• Confident providing direction and feedback to designers, agencies and creative suppliers
• Happy to roll up your sleeves and contribute wherever needed
• A collaborative team player who brings positive energy to the workplace
• Passionate about Australian Rules Football, sport or sports/event marketing

What Will Set You Apart

Essential

• Tertiary qualification in Marketing, Communications or a related discipline
• Minimum three years’ experience in a similar marketing role
• Strong knowledge of digital marketing, website management and campaign delivery

Highly Regarded

• Experience managing paid social, paid search and digital advertising campaigns
• Experience managing and maintaining websites using a CMS platform such as WordPress
• Experience contributing to website redesign, UX improvement or digital optimisation projects
• Understanding of customer journeys, conversion optimisation and website performance
• Experience working with web developers, digital agencies and external suppliers
• Experience briefing and collaborating with designers, videographers and content creators
• Strong analytical skills and the ability to turn data into actionable recommendations
• Experience measuring, reporting and optimising campaign performance
• Proven ability to build and maintain productive stakeholder relationships
• Confidence managing multiple projects and priorities simultaneously

Experience within sport, membership, events, community organisations or not-for-profit environments will be highly regarded.

Ability to create engaging content for social media channels is desirable.

Knowledge of the WA football landscape and WAFL competition is advantageous, but not essential.

Why Join WA Football?

The game for all Western Australians

You’ll join a team that values:

Integrity - We are accountable, transparent and always striving to improve.

Belonging - We foster an environment where everyone feels welcomed, respected and supported.

Growth - We invest in our people, embrace innovation and work together to grow the game.

You’ll have the opportunity to work on meaningful projects, develop your skills across multiple marketing disciplines and make a genuine impact on football communities across Western Australia.

You’ll also join a collaborative and supportive team that values initiative, trusts its people and aren't afraid to have a bit of fun along the way.

Interested?

If you're a motivated marketer looking for a role that offers variety, responsibility, professional growth and the opportunity to make a real impact, we'd love to hear from you.

Applications close 5.00pm Monday the 19th October 2026. We reserve the right to close applications prior to the closing date. All applicants will be required to present a current Work with Children Check and Police Clearance (no older than six months),