Marketing & Content Manager (Adventure Lifestyle Brand)

at; Gold Coast City; On-site; AUD 100,000 - 125,000; Full time

Job summary

A leading company in the adventure lifestyle sector seeks a creative powerhouse to lead their marketing and content strategy. The ideal candidate will manage end-to-end marketing campaigns, create engaging content, and grow the brand's digital presence. Excellent communication skills and experience in digital marketing are essential. Join a supportive team with long-term growth opportunities in a vibrant and inspiring environment.

Benefits

Long-term growth opportunities

Collaborative team culture

Qualifications

• Hands-on experience in digital marketing, content production, or social media management.
• Excellent communication and writing skills.
• Portfolio or examples of work to showcase creativity and results.

Responsibilities

• Plan, launch, and manage end-to-end marketing campaigns across various platforms.
• Create and edit visual content — film, photograph, and produce videos.
• Manage and grow digital presence: social media, YouTube, email lists, and paid advertising.
• Collaborate with product, design, and sales teams to bring creative visions to life.

Skills

Digital marketing

Content creation

Storytelling

Social media management

SEO/SEM

AI tools

Tools

ChatGPT

Meta AI

Analytics platforms

Job description

Bring the adventure lifestyle to life through marketing and content!

Boss Adventure Caravans is looking for a creative powerhouse to lead our marketing and content strategy. If you love turning ideas into campaigns that connect, creating scroll‑stopping content, and growing a digital community, this role is for you. You’ll capture the spirit of freedom, adventure, and the outdoor lifestyle our brand represents on‑the‑road and online.

What You’ll Do

Plan, launch, and manage end‑to‑end marketing campaigns across digital, social, email, and ad platforms.

Create and edit visual content — film, photograph, and produce videos that showcase our caravans and lifestyle across digital, social, and email platforms.

Manage and grow our digital presence: social media, YouTube, email lists, and paid advertising.

Lead AI‑powered campaigns using tools like ChatGPT, Meta AI, analytics platforms, and CRM software.

Develop unique campaigns, collaborations, giveaways, and content drops to grow brand awareness.

Write engaging blogs, scripts, captions, emails, and ad copy that connects emotionally with our audience.

Track performance and produce reports with insights to improve campaign success.

Collaborate with product, design, and sales teams to bring creative visions to life.

Be the voice of the brand, engaging with our community and turning followers into loyal fans.

What We’re Looking For

Passionate about marketing, content creation, and storytelling.

Hands‑on experience in digital marketing, content production, or social media management.

Skilled with AI tools, analytics platforms, SEO/SEM, and campaign management.

Excellent communication and writing skills.

Portfolio or examples of your work to showcase creativity and results.

Degrees aren’t required — we value passion, creativity, and results.

Why You’ll Love Working With Us

Full‑time role with long‑term growth opportunities.

Be part of a growing national brand in the adventure lifestyle space.

Work on exciting campaigns and on‑the‑road content that inspires freedom and exploration.

Collaborative, supportive, and down‑to‑earth team culture.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a Content Manager?
• Do you have experience with Search Engine Optimisation (SEO)?
• Do you have experience with Search Engine Marketing (SEM)?