Marketing Automation Lead

The Vanguard Group; City of Melbourne; Hybrid; AUD 100,000 - 130,000; Full time

Job summary

A leading investment management company in Australia is seeking a Marketing Automation Lead to enhance customer experiences. This role involves creating and managing personalized, omni-channel customer journeys using tools like Marketo and Adobe. The ideal candidate will have 3-5 years of marketing automation experience, strong data skills, and a collaborative mindset. Join a forward-thinking team focused on delivering exceptional client engagement through innovative strategies.

Benefits

Flexible working hours

Professional development opportunities

Qualifications

• Minimum 3–5 years of hands‑on experience in marketing automation.
• Proven ability to design and deliver personalised, omni-channel experiences.
• Strong understanding of data with SQL knowledge.

Responsibilities

• Build, manage, and optimise omni-channel customer journeys.
• Develop and implement personalisation strategies across digital channels.
• Analyse, monitor and optimise campaign performance.

Skills

Marketing automation

Personalisation strategies

Problem-solving skills

Data-driven decision making

Collaboration skills

Tools

Marketo

Adobe Experience Platform

Adobe Journey Optimiser

Adobe CDP

Job description

About Vanguard

More than 45 years ago, John C. Bogle had a vision to start an investment company that did things differently. A company with no external shareholders. Where all the profits were invested back into the business and used to lower costs. Evidently, it was as bold as it was brilliant. To this day, Vanguard Group still has no external shareholders. That means no share prices to protect, and no profits to generate for outside owners.

Today, Vanguard is one of the world’s largest investment management companies, serving more than 50 million investors worldwide. For more than 25 years Vanguard Australia has been supporting individual investors, financial advisers, and superannuation members to achieve their long-term financial goals.

Marketing Automation Lead

Ready to transform customer experiences? Join Vanguard Australia as a Marketing Automation Lead and help shape the future of personalised, omni-channel journeys for our clients and advisers. In this delivery-focused role, you’ll design and execute end-to-end journeys using cutting-edge tools like Adobe Experience Platform and CDP, while collaborating with cross-functional teams to uplift capability and drive meaningful engagement. If you thrive on innovation, precision, and impact, this is your opportunity to make a difference.

Team & Opportunity

Our Growth and Experience team is driving Vanguard Australia’s growth in the retail investor market. We have an ambitious agenda to deliver exceptional, personalised experiences for our clients and advisers. To help us achieve this, we are seeking a Marketing Automation Lead to join our team and play a pivotal role in building connected, omni-channel experiences.

This role is highly collaborative, but delivery-focused. You will be responsible for creating end-to-end customer journeys, leveraging Adobe CDP, Marketo and Adobe Journey Optimiser tools to deliver personalised experiences across multiple channels. In addition to execution, you will contribute to uplifting the wider marketing team’s capability in marketing automation and personalisation.

Your work will directly influence how we connect with customers and advisers, ensuring every interaction is meaningful and personalised.

Core Responsibilities

Delivery & Execution

• Build, manage, and optimise omni-channel customer journeys for both direct customers and advisers using Adobe CDP and Journey Builder tools.
• Develop and implement personalisation strategies across digital channels to enhance customer engagement.
• Ensure accuracy and quality in all marketing automation activities, maintaining strong attention to detail.
• Analyse, monitor and optimise campaign performance through data-driven insights.

Collaboration & Capability Uplift

• Work closely with cross-functional teams including Sales, Marketing, IT, Data, CX, and the broader business as needed to deliver integrated experiences.
• Support the team’s capability uplift by sharing knowledge and best practices in marketing automation and personalisation.

What We’re Looking For

Experience

• Minimum 3–5 years of hands‑on experience in marketing automation.
• Proven ability to design and deliver personalised, omni-channel experiences.
• Proven experience designing and implementing smart, data-driven journeys.
• Experience with Marketo and Adobe Experience Platform (Adobe Target, Adobe Experience Manager, Adobe Journey Optimiser, Adobe CDP) is Ideal. Similar platforms with transferable skills are also considered.
• Strong understanding of data with SQL knowledge

Nice to have:

• Experience in financial services or other highly regulated industries,
• Experience with experimentation including A/B and multivariate testing.

Skills & Attributes

• Strong problem-solving skills and ability to think creatively.
• Curious, open-minded, and committed to continuous learning.
• Excellent collaboration skills to work effectively with cross-functional teams.
• Detail-oriented with a focus on accuracy and quality.
• Growth mindset and ability to adapt in a fast-paced environment.
• Highly data-driven, with the ability to translate insights into actionable improvements.

Ideal Candidate Personal Attributes

• Customer-Centric: Passionate about delivering exceptional experiences.
• Innovative: Able to think outside the box and propose creative solutions.
• Impact-Driven: Motivated to deliver high‑quality outcomes that drive business growth.
• Collaborative: Enjoys working with diverse teams to achieve shared goals.

If you’re passionate about innovation and delivering exceptional customer experiences, we’d love to hear from you.

Inclusion Statement

Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard’s core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long‑term client outcomes and enrich the employee experience.