Marketing Automation & CRM Lead

Exelect Recruitment; Perth; On-site; AUD 100,000 - 140,000; Full time

Job summary

A luxury flooring brand in Perth is seeking a Marketing Automation & CRM Lead to elevate their marketing function. You'll own the CRM strategy, design automated customer journeys, and collaborate with senior leadership to drive growth and innovation. Ideal candidates possess strong analytical skills, experience in automation tools like HubSpot, and a passion for data-driven marketing. This role offers a competitive salary and potential career growth opportunities.

Benefits

Growth Opportunities

Creative, Supportive Environment

Competitive Salary

Qualifications

• Experience with CRM and automation tools is essential.
• Ability to drive continuous improvement across digital touchpoints.
• Strong analytical skills to assess marketing data and insights.

Responsibilities

• Own and manage the CRM (HubSpot) across marketing, sales, and service.
• Design and build automated nurture sequences and lead scoring models.
• Provide weekly reporting on pipeline, conversion, and campaign performance.

Skills

Tech-Savvy & Analytical

Systems Thinker

Creative-Technical Balance

Autonomous & Driven

Strong Communicator

Experienced in CRM/Automation

Tools

HubSpot

ActiveCampaign

Marketo

Salesforce Pardot

Job description

$100,000-$140,000 per year + Performance Incentive

You’re a driven, analytical marketer with a passion for automation, CRM systems, and building high-performing marketing engines. You love turning data into insights, creating automated journeys that convert, and shaping a brand’s entire customer lifecycle.

You are looking for your next challenge where you can have autonomy. You will take ownership of our CRM, marketing systems, and automation strategy — playing a key role in elevating our brand to the next level.

As the Marketing Automation & CRM Lead, you will design, build, and manage the full marketing automation ecosystem across the customer journey — from lead generation to nurturing, conversion, retention, and re‑engagement.

You will work closely with our General Manager, Managing Director, and Creative Team to develop smart, scalable marketing systems that drive measurable ROI.

Your responsibilities include:

CRM Ownership & Management

• Own and manage the CRM (HubSpot) across marketing, sales, and service
• Build dashboards, reports, attribution models, and lifecycle tracking
• Maintain database health, accuracy, and segmentation

Marketing Automation & Customer Journeys

• Design and build automated nurture sequences, pipelines, and behavioural workflows
• Implement lead scoring models to optimise sales handover
• Develop automated onboarding, referral, and re‑engagement programs

Marketing Operations & System Optimisation

• Audit and improve the sales and marketing funnel
• Set up marketing analytics, tracking, and conversion measurement
• Integrate tools, APIs, forms, landing pages, and data sources
• Ensure all marketing systems run smoothly and efficiently
• Work alongside the Creative Manager and Social Media Specialist
• Provide insights for content planning and audience targeting
• Build landing pages, forms, branded email campaigns, and A/B tests

Data, Insights & Strategy

• Provide weekly reporting on pipeline, conversion, and campaign performance
• Identify bottlenecks and opportunities for optimisation
• Drive continuous improvement across all digital touchpoints

What We’re Looking For

• Tech‑Savvy & Analytical: You thrive in CRMs, automation tools, numbers, workflows, dashboards, and data‑driven problem‑solving.
• Systems Thinker: You can map processes, streamline pipelines, and design efficient marketing systems.
• Creative‑Technical Balance: You can work alongside a creative team, but you are the person who pumps life, structure, and intelligence into the overall marketing engine.
• Autonomous & Driven: You love owning your space, taking initiative, and turning ideas into action. You have the hunger and aptitude to lift Lifewood’s marketing capability.
• Strong Communicator: Whether working with leadership, creatives, or sales teams, you communicate clearly and collaborate effectively.
• Experienced in CRM/Automation: Experience with HubSpot, ActiveCampaign, Marketo, Salesforce Pardot — or similar — is essential.

What You Will Achieve

• An increase in sales revenue.
• Build and optimise automated customer journeys that significantly lift lead quality.
• Increase conversion rates across showroom visits & quotes.
• Improve marketing data accuracy, visibility, and attribution.
• Implement a clean, high‑performing CRM structure.
• Drive measurable improvements in pipeline, sales readiness, and marketing ROI.
• Become the internal champion of CRM and marketing automation at Lifewood.

About Us

Lifewood Australia

Lifewood is an award‑winning luxury flooring and stair brand, proudly Australian and specialising in world‑class patented timber flooring. With a strong reputation for innovation, craftsmanship, and customer experience, Lifewood is growing rapidly and expanding its impact across both retail and commercial markets.

We are now investing into a modern, data‑driven, automation‑powered marketing function — and this role will be central to that transformation.

What We Offer

• A Career‑Defining Role: A chance to build and own a high‑impact CRM/automation function.
• Growth Opportunities: Work closely with senior leadership and shape Lifewood’s digital evolution.
• Creative, Supportive Environment: Work with a modern creative team, open culture, and leadership who value innovation.
• Competitive Salary: $100K–$140K + performance incentives, based on experience and capability.
• Potential Sponsorship: While not offered initially, sponsorship can be considered for exceptional candidates after probation.
• Modern Workspace: Osborne Park showroom, with occasional site visits as needed.

This role is perfect for someone who wants to own the function, build something impressive, and play a key role in Lifewood’s next phase of growth.

Ready to Lead Lifewood’s Marketing Evolution?

If you’re passionate about automation, CRM architecture, data‑driven marketing, and building systems that scale — we want to hear from you.

Apply now and become the driving force behind Lifewood’s next stage of brand and business growth.

Lifewood Australia – Enriching Lives Through Beautiful Spaces.