Marketing and Product Associate

ImpediMed; Council of the City of Sydney; On-site; AUD 65,000 - 85,000; Full time

Job summary

A healthcare technology company based in Sydney seeks a Marketing & Product Associate. This role involves managing marketing projects across digital and traditional channels, leading campaigns from inception to execution, and ensuring quality in deliverables. The ideal candidate will have 1 to 3 years of experience in marketing coordination, strong social media skills, and the ability to work in a dynamic environment. Responsibilities include content creation, performance tracking, and collaboration with cross-functional teams.

Qualifications

• Strong organizational skills and attention to detail.
• Ability to create and manage social media content.
• Basic understanding of digital marketing and analytics.
• Excellent communication skills and ability to manage multiple stakeholders.
• Comfort working with US partners across time zones.

Responsibilities

• Manage planning and coordination of marketing activities.
• Lead execution of marketing campaigns ensuring timelines are met.
• Coordinate with agencies to deliver marketing assets.
• Create and publish social media content.
• Track and present performance of marketing strategies.

Skills

Organizational skills

Social media content management

Basic digital marketing knowledge

Excellent communication skills

Writing skills

Comfort with time zone differences

Ownership mindset

Education

1–3 years in marketing coordination or project management

Job description

POSITION SUMMARY

The Marketing & Product Associate will play a key role in supporting ImpediMed’s Heart Failure and Body Composition businesses by managing marketing projects, coordinating with agencies, and ensuring high-quality execution across multiple channels. This role combines project coordination, campaign management, and hands‑on marketing tasks to deliver impactful initiatives that drive growth and brand integrity.

PRIMARY DUTIES & RESPONSIBILITIES

(Essential Functions of the Position) include but are not limited to the following. Other duties may be assigned.

Marketing Planning & Execution

• Manage planning and coordination of marketing activities across digital and traditional channels.
• Lead the execution of marketing campaigns from start to finish, ensuring timelines and deliverables are met.
• Maintain brand integrity across all marketing initiatives and communications.

Content & Asset Management

• Coordinate with agencies to deliver marketing assets on time and within scope.
• Create, schedule, and publish social media content across LinkedIn, Facebook, Instagram, and YouTube.
• Produce marketing collateral such as brochures, flyers, presentations, and digital assets.
• Update brand and product messaging as needed.

High-Quality, Rapid Marketing Asset Creation

• Create polished, ready-to-use materials under fast timeframes:
  • In-clinic posters
  • Front-desk scripts
  • Consumer handouts
  • Landing pages
  • Email sequences
  • Short explainer videos
• Ensure messaging is simple, visually appealing, and aligned with clinic workflows.

Performance Tracking & Insights

• Track, measure, and present the performance of all marketing strategies.
• Monitor feedback and data to provide actionable insights for senior leadership.
• Identify growth opportunities and recommend strategies to improve marketing efficiency and lead quality.

General Marketing & Events Administration

• Assist with events, sponsorships, sampling, trade shows, and field marketing activities.
• Manage campaign documentation, briefs, and approvals.
• Ensure all projects adhere to timelines and quality standards.

Cross-Functional Collaboration

• Work with Sales, Clinical, Product, and US sales teams to align messaging, pricing strategies, launch plans, and customer‑experience goals.
• Facilitate the loop between customer feedback → marketing → product → commercial rollout.

SUPERVISORY RESPONSIBILITIES

• None

QUALIFICATION GUIDELINES

Typical Knowledge, Skills, & Abilities:

• Strong organizational skills and attention to detail.
• Ability to create and manage social media content.
• Basic understanding of digital marketing and analytics.
• Excellent communication skills and ability to manage multiple stakeholders.
• Strong writing and communication skills.
• Comfort working with US partners across time zones.
• High‑ownership mindset, ability to operate in a fast‑moving, lean environment.

MINIMUM EDUCATION, EXPERIENCE OR CERTIFICATIONS

• 1–3 years of experience in marketing coordination or project management (health tech or wellness preferred).
• Experience working with creative agencies and managing marketing projects.
• Experience contributing to or supporting product‑management processes (requirements gathering, feature validation, roadmap input).

WORK ENVIRONMENT & PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Travel: Position requires some business travel (including overnight and international) estimated up to 5% and valid driver’s licence and valid passport.
• Physical Demand: Light physical effort. This job requires the employee to lift at least 15 lbs infrequently. This position may include considerable fieldwork, with possible exposure to physical and/or environmental hazards.
• Mental Demand: Moderate to high degree of concentration.

This position may require access to patient Protected Health Information (PHI) and may also involve access to electronic Protected Health Information (ePHI). Those in this position are required to comply with all final regulations including the Health Insurance Portability and Accountability Act of 1996 (HIPAA).