Lifecycle Growth Engineer — AI-Powered Campaigns

Heidi Health Corp.; New South Wales; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Annual learning budget

Health and wellness allowance

Home office budget

Parental leave

Equity

Job summary

Heidi Health Corp. is seeking a data‑driven professional to own lifecycle campaigns from problem definition through post‑launch optimization, partnering with product, data, finance and regional teams.

You’ll design experiments, build Braze campaigns, and implement AI‑driven automation to lift ARR while improving clinician engagement. We value engineers, growth, partnerships, or analytics backgrounds who can ship with rigor.

Qualifications

• 1-3 years in strategy consulting, engineering, growth, partnerships or analytics.
• A quantitative degree (economics, statistics, finance, commerce, CS, eng or similar).
• Structured thinking under ambiguity; SQL preferred.

Responsibilities

• Own programs across the lifecycle portfolio end to end with ARR growth.
• Build campaigns in Braze: canvases, triggered flows, segmentation, personalization, QA.
• Design experiments with clean cohorts, holdout groups and rigorous structures.
• Maintain automated dashboards in Amplitude and Omni with documented attributes and events.
• Wire up campaign plumbing with engineering: HTML templates, webhooks, APIs, transactional sends.
• Develop AI agents and automations across QA, content, reporting and campaign operations; govern AI-assisted sending.
• Localize campaigns for priority non-English markets with regional teams.
• Coordinate stakeholder comms through a tiered process for time-critical sends.

Skills

Strategy

Growth

Analytics

SQL

Engineering

Education

Quantitative degree

Tools

Braze

Amplitude

Omni

LLMs/AI

Job description

Heidi Health Corp. is seeking a data‑driven professional to own lifecycle campaigns from problem definition through post‑launch optimization, partnering with product, data, finance and regional teams.

You’ll design experiments, build Braze campaigns, and implement AI‑driven automation to lift ARR while improving clinician engagement. We value engineers, growth, partnerships, or analytics backgrounds who can ship with rigor.