Lead CX Thinker

Thinkerbell; City of Melbourne; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Mind Expansion Project

Up to 5 extra leave days per year

Job summary

Thinkerbell is seeking a Lead CX Thinker (Senior SEO Strategist/Manager) in Melbourne to drive technical SEO strategy and site health diagnostics. You’ll translate complex diagnostics into crisp briefs for clients and manage a small team of CX Thinkers.

You'll focus on 70% technical strategy and 30% client-facing consulting, guiding developer briefs and coordinating with partners without coding. Flexible work options may be discussed.

Qualifications

• Strong analytical skills and ability to diagnose complex site issues.
• Experience translating technical findings into actionable briefs for clients.
• Background in search/SEO strategy, analytics, and architecture.

Responsibilities

• Own technical site crawls and organic health audits.
• Translate architecture flaws into actionable client specifications.
• Write clear developer briefs and lead client web teams or partners.

Skills

SEO Strategy

Technical Audits

Client Briefs

Search Console

Job description

Thinkerbell is looking for an amazing Lead CX Thinker (Senior SEO Strategist / Manager) to join our team of Thinkers and Tinkers in Melbourne.

HOW YOU’LL CREATE MEASURED MAGIC

What the hell is a Thinker? We’re glad you asked. A Thinker is a strategy-account-servicey type of person who often comes from a background of adland, or media agency, or brand strategy, or earned, or from the coffee shop down the road, but is really really smart. They ask a lot of questions and listen very carefully for the answers. They’re problem solvers and punctual, and know how to drive business results. They can manage processes and are business minded and they know how to get shit done.

THE TASK AT HAND

As a Lead CX Thinker, you will be the core technical backbone of our Hi Vis offer. Working alongside other CX Thinkers, you will focus 70% on technical strategy, site health audits, search ecosystem analysis and developer briefs and 30% on client-facing consulting. You don't need to be a software engineer or write production code - our clients have teams and partners for that. Your super power is deep analytical diagnostics, search architecture expertise and the ability to turn complex tech diagnostics into crisp, actionable briefs that clients respect.

You’ll have 3 big things to do:

1. OWN AND ARCHITECT (TECH FLUENCY) Own technical site crawls, organic health audits, and Search Console diagnostics. Translate site architecture flaws, crawl budgets and AI/GEO visibility into actionable client specifications.
2. BRIDGE STRATEGY AND EXECUTION Act as the technical authority in client conversations. Write clear, tight developer briefs and direct client web teams or integration partners without getting bogged down in fluff.
3. EXPAND THE TOOLKIT AND CAPACITY Help document processes, upskill squad members on search/discovery mechanics and bring secondary digital capabilities (eg basic development skills/persona development experience/performance marketing insights) to support broader CX engagements.

AND THIS IS WHAT LIFE AT THINKERBELL LOOKS LIKE

Thinkerbell represents the coming together of scientific enquiry and hard core creativity – or as we like to call it, ‘Measured Magic’. We are an agency of Thinkers and Tinkers and have extensive experience in the worlds of media (paid, owned, earned, and shared), research, strategy, and creative execution. We have helped some of Australia’s best known and most loved brands find their inner magic.

We promise to push you out of your comfort zone, and nurture your inherent brilliant qualities at the same time. The Institute of Measured Magic is our training and development program where we keep brains sticky with internal and external tailored training throughout the year. We also develop personal Measured Magic Indicators (MMIs are our version of KPIs) to ensure everyone is growing in their role and beyond.

Whether you are a parent to little humans, the caregiver to your elder folk, or you simply do your best work over 4 days rather than 5 days- we are all ears and we are open to Full Time, Part Time or any ideas that lie in between.

We kick off every week with Measured Mondays, our all agency, super-wip and finish every Friday at 4pm with Magic Hour, where we get creative and weird together.

On top of your regular leave, everyone also gets a Mind Expansion Project per year, up to 5 consecutive days of extra leave per year for you to expand your mind and explore something new (that is something you wouldn’t normally do and something you’ve never done before), and then share back your experience with the agency. Pretty interesting eh? What would you do?