Industry Partnerships Manager - Sponsorships & Training

REA Group; Melbourne; Hybrid; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Hybrid work

Birthday leave

Flexible parental leave

Volunteer leave

Hackdays

Job summary

REA Group is seeking a strategic, senior leader to head Industry Partnerships, Sponsorships and Training on a 12-month fixed-term contract. The role spans Melbourne or Sydney with hybrid working and a focus on unifying partnerships enterprise-wide and driving product adoption.

You will lead customer training at scale, deepen industry relationships and ensure measurable outcomes for clients and REA. The ideal candidate has deep B2B partnerships experience, strong leadership, and a data-driven

Qualifications

• Proven experience leading B2B partnerships, sponsorships or enterprise programs.
• Experience shaping strategy and roadmaps with measurable outcomes.
• Strong leadership across cross-functional teams and C-suite stakeholders.
• Ability to translate insights into program design and ROI.
• Comfort working in a hybrid environment and in a fast-paced industry.

Responsibilities

• Define and own Industry Partnerships & Training strategy across key product areas.
• Unify sponsorships and partnerships to maximise ROI and align with GTM plans.
• Design scalable customer training programs for 1-to-many delivery across segments.
• Partner with Product, Marketing and Sales to deliver joint programs and data-driven insights.
• Lead enterprise relationships and drive growth through sponsorships and partnerships.

Skills

Partnerships leadership

Enterprise sales

Strategy development

Stakeholder management

Data-driven

Tools

CRM

Job description

• 12 month fixed-term contract
• Open to Melbourne or Sydney
• Hybrid ways of working

We’re REA

With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we’re proud to have been named in Australia’s “Top 5” Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Role Purpose

Lead REA’s Industry Partnerships, Sponsorships and Training function to:

• Unify our strategy around sponsorships and partnerships at an enterprise level, bringing the remit under one umbrella, ensuring synergy and alignment with Campaign Agent opportunities as well
• Build and deepen strategic industry, corporate/franchise and OG partnerships and sponsorships that drive revenue, product adoption and advocacy at an enterprise level.
• Design and execute a scalable customer training strategy that develops, informs and inspires customers, reinforcing REA’s value story and lifting product uptake across segments through a one-to-many approach.
• Act as the bridge between the industry, our customers and internal teams, ensuring our sponsorships, partnerships and training moments deliver clear, measurable outcomes for customers and for REA.

Key Responsibilities

Strategy & Leadership

• Define and own the Industry Partnerships & Training strategy aligned to Residential / RCA / New Homes / Realtair / Campaign Agent and broader Customer Group priorities.
• Driving a better and more unified customer experience when it comes to communicating our strategy, building on our existing partnerships and sponsorships and unifying our approach to sponsorships at an enterprise level to create maximum ROI for REA and our customers.
• Translate strategy into a clear three‑year roadmap, annual OKRs and quarterly plans for the team and work in partnership with key stakeholders in other partnership roles, Customer Excellence and leadership to scale execution and deliver on objectives.
• Represent Industry Partnerships & Training in Customer Leadership / Hive forums, influencing decisions with data, customer insight and industry trends.
• Champion a “one customer / one REA” mindset across Specialist Sales, Customer Success, GTM and Product and across the broader REA enterprise level

Industry Partnerships

• Lead REA’s enterprise relationships, sponsorships and regular communication on strategy with a view to re-imagine our approach.
• Own the partnership lifecycle and leverage your deep relationships with customers to open doors to enterprise growth opportunities, Work closely to refer opportunities to your Enterprise and Specialist growth colleagues who will then own the discovery and sales scoping journey to maximise and scale growth.
• Ensure sponsorships and partnerships have clear value propositions, commercial constructs and success measures, and are embedded in GTM and customer plans (not “logo-only” deals).
• Partner with Product, Marketing and Sales to design and deliver joint programs (e.g. Pro for All, CA/RT, branding campaigns, forms/API and data partnerships market insight series) across our larger sponsorship opportunities.

Customer Training & Enablement

• Own the National Customer Training strategy, ensuring a scalable “one‑to‑many” program across Tier 1–3 customers, franchises and ownership groups (in‑person, webinar, roadshows, on‑demand content).
• Work on a plan to deliver scalable content to our Small Business customer cohort as well.
• Align training content and cadence to GTM and Loyalty initiatives, major product launches and key industry moments (e.g. franchise kick‑offs, REI events, Beyond the Listing, FROGs).
• Work with Economists, Consumer Research, Product and Marketing to ensure training content showcases insights, compliance, forms, AI/digital trends and REA’s value story in a cohesive way.
• Co‑own key programs like the REA Ambassador Program and leverage external speakers/partners to elevate customer education and advocacy.
• Embed measurement and continuous improvement into all training (e.g. reach, confidence to apply content, NPS, behavioural uplift, product adoption). Work with Customer Marketing on standardised survey frameworks and feedback loops

Who we’re looking for

• Proven experience in B2B partnerships / enterprise sales / commercial strategy, ideally within media, SaaS, marketplaces or adjacent sectors.
• Experience leading customer training, enablement, or industry engagement programs at scale (events, webinars, content, education).
• Demonstrated success in designing and executing commercial strategies that deliver measurable revenue and customer outcomes.
• Strong people leadership experience, including building diverse teams, coaching senior ICs and leading through change.
• Exceptional stakeholder management and influencing skills, including comfort engaging C‑suite internally and externally.
• Highly data‑literate and outcome‑oriented, able to translate insight into action and clear metrics.

Desirable

• Deep understanding of Australian real estate industry dynamics, including franchises, ownership groups, REIs and proptech/CRM ecosystems.
• Experience working within matrixed organisations and cross‑functional squads (Product, Sales, Marketing, CX).
• Strong presentation and facilitation skills, comfortable as a visible face of REA at industry events and customer forums.

The REA Experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

Some of our Perks & Benefits include:

• A hybrid and flexible approach to working
• Flexible leave options including, birthday leave and purchase additional leave
• Flexible parental leave offering for primary and secondary carers
• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
• Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood

Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood!