Industry Partnerships Manager - Sponsorships & Training

REA; Melbourne; Hybrid; AUD 140,000 - 180,000; Full time

Benefits offered by this job

Hybrid & flexible work

Flexible leave options

Because We Care program

Volunteer & community initiatives

Job summary

REA Group is seeking an Industry Partnerships Manager to lead sponsorships and training. The role is open to Melbourne or Sydney with hybrid work options.

You will unify sponsorships and partnerships at enterprise level, build strategic industry relationships, and design scalable customer training to lift product uptake across segments. You will collaborate with Product, Marketing and Sales, drive measurable outcomes, and represent REA at industry forums.

Qualifications

• Proven experience in B2B partnerships / enterprise sales / commercial strategy.
• Experience leading customer training, enablement, or industry engagement programs at scale.
• Demonstrated success in designing and executing commercial strategies that deliver measurable revenue and customer outcomes.
• Strong people leadership experience, including building diverse teams and coaching senior ICs.
• Exceptional stakeholder management and influencing skills.
• Highly data-literate and outcome-oriented; translate insights into action.
• Deep understanding of Australian real estate industry dynamics.
• Experience working within matrixed organisations.
• Strong presentation and facilitation skills.

Responsibilities

• Define and own the Industry Partnerships & Training strategy aligned to key priority areas.
• Drive a unified customer experience by coordinating partnerships and sponsorships enterprise-wide.
• Translate strategy into a three-year roadmap, OKRs and quarterly plans.
• Represent Industry Partnerships & Training in Customer Leadership / Hive forums with data and trends.
• Champion a one customer / one REA mindset across teams and enterprise.
• Lead enterprise relationships, partnerships and sponsorships to maximise ROI.
• Design and deliver joint programs with Product, Marketing and Sales.
• Own the National Customer Training strategy across tiers and franchises.
• Align training with GTM, Loyalty initiatives and major product launches.
• Embed measurement and continuous improvement in all training initiatives.

Skills

B2B partnerships

Enterprise sales

Commercial strategy

People leadership

Stakeholder management

Data literacy

Presentation skills

Job description

Industry Partnerships Manager - Sponsorships & Training

· Open to Melbourne or Sydney

· Hybrid ways of working

We're REA
With bold and ambitious goals, REA Group is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named in Australia's \"Top 5\" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Role Purpose

Lead REA’s Industry Partnerships, Sponsorships and Training function to:

• Unify our strategy around sponsorships and partnerships at an enterprise level, bringing the remit under one umbrella, ensuring synergy and alignment with Campaign Agent opportunities as well


• Build and deepen strategic industry, corporate/franchise and OG partnerships and sponsorships that drive revenue, product adoption and advocacy at an enterprise level.


• Design and execute a scalable customer training strategy that develops, informs and inspires customers, reinforcing REA’s value story and lifting product uptake across segments through a one-to-many approach.


• Act as the bridge between the industry, our customers and internal teams, ensuring our sponsorships, partnerships and training moments deliver clear, measurable outcomes for customers and for REA.

Key Responsibilities:

• Define and own the Industry Partnerships & Training strategy aligned to Residential / RCA / New Homes / Realtair / Campaign Agent and broader Customer Group priorities.


• Driving a better and more unified customer experience when it comes to communicating our strategy, building on our existing partnerships and sponsorships and unifying our approach to sponsorships at an enterprise level to create maximum ROI for REA and our customers.


• Translate strategy into a clear three-year roadmap, annual OKRs and quarterly plans for the team and work in partnership with key stakeholders in other partnership roles, Customer Excellence and leadership to scale execution and deliver on objectives.


• Represent Industry Partnerships & Training in Customer Leadership / Hive forums, influencing decisions with data, customer insight and industry trends.


• Champion a \"one customer / one REA\" mindset across Specialist Sales, Customer Success, GTM and Product and across the broader REA enterprise level

Industry Partnerships

• Lead REA’s enterprise relationships, sponsorships and regular communication on strategy with a view to re-imagine our approach.


• Own the partnership lifecycle and leverage your deep relationships with customers to open doors to enterprise growth opportunities, Work closely to refer opportunities to your Enterprise and Specialist growth colleagues who will then own the discovery and sales scoping journey to maximise and scale growth.


• Ensure sponsorships and partnerships have clear value propositions, commercial constructs and success measures, and are embedded in GTM and customer plans (not \"logo-only\" deals).


• Partner with Product, Marketing and Sales to design and deliver joint programs (e.g. Pro for All, CA/RT, branding campaigns, forms/API and data partnerships market insight series) across our larger sponsorship opportunities.

Customer Training & Enablement

• Own the National Customer Training strategy, ensuring a scalable \"one-to-many\" program across Tier 1–3 customers, franchises and ownership groups (in‑person, webinar, roadshows, on‑demand content).


• Work on a plan to deliver scalable content to our Small Business customer cohort as well.


• Align training content and cadence to GTM and Loyalty initiatives, major product launches and key industry moments (e.g. franchise kick‑offs, REI events, Beyond the Listing, FROGs).


• Work with Economists, Consumer Research, Product and Marketing to ensure training content showcases insights, compliance, forms, AI/digital trends and REA’s value story in a cohesive way.


• Co‑own key programs like the REA Ambassador Program and leverage external speakers/partners to elevate customer education and advocacy.


• Embed measurement and continuous improvement into all training (e.g. reach, confidence to apply content, NPS, behavioural uplift, product adoption). Work with Customer Marketing on standardised survey frameworks and feedback loops

Who we’re looking for

• Proven experience in B2B partnerships / enterprise sales / commercial strategy, ideally within media, SaaS, marketplaces or adjacent sectors.


• Experience leading customer training, enablement, or industry engagement programs at scale (events, webinars, content, education).


• Demonstrated success in designing and executing commercial strategies that deliver measurable revenue and customer outcomes.


• Strong people leadership experience, including building diverse teams, coaching senior ICs and leading through change.


• E xceptional stakeholder management and influencing skills, including comfort engaging C‑suite internally and externally.


• Highly data‑literate and outcome‑oriented, able to translate insight into action and clear metrics.


• Deep understanding of Australian real estate industry dynamics, including franchises, ownership groups, REIs and proptech/CRM ecosystems.


• Experience working within matrixed organisations and cross‑functional squads (Product, Sales, Marketing, CX).


• Strong presentation and facilitation skills, comfortable as a visible face of REA at industry events and customer forums.

The REA experience

The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow.

• A hybrid and flexible approach to working


• Flexible leave options including, birthday leave and purchase additional leave


• Flexible parental leave offering for primary and secondary carers


• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity


• Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion

We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

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