Head of Marketing

at; City of Melbourne; On-site; AUD 150,000 - 200,000; Full time

Job summary

A leading Australian fashion retailer is seeking a dynamic Head of Marketing to lead brand and digital strategy across Australia and New Zealand. In this pivotal role, you will oversee marketing initiatives, drive customer engagement, and shape the brand's future. Ideal candidates have strong experience in retail marketing and exceptional leadership skills. The position offers a competitive executive package and significant influence over company direction.

Benefits

Competitive Executive Package

Generous employee discounts

Professional Development

Employee Rewards & Events

Qualifications

• 6+ years’ experience in marketing leadership across retail or fashion.
• Strong track record in digital performance marketing.
• Commercial mindset with understanding of promotional cycles.

Responsibilities

• Lead the marketing strategy for Australia and New Zealand.
• Own performance marketing and drive customer loyalty.
• Manage the marketing budget and provide performance reports.

Skills

Leadership

Digital performance marketing

Brand strategy

Customer acquisition

Data interpretation

Commercial mindset

Job description

About the Company

A rare opportunity to join a major Australian & New Zealand fashion retailer is seeking a dynamic and commercially minded Head of Marketing to lead brand, digital and customer strategy across a large omni-channel footprint. With 100+ stores and a rapidly expanding e-commerce channel, the business is known for its trend-driven product, fast-paced environment, and commitment to delivering an engaging, accessible customer experience.

This is a pivotal leadership role within a growing organisation that is investing heavily in brand, digital capability and customer engagement.

Role Purpose

As the Head of Marketing, you will own the end-to-end marketing agenda across Australia and New Zealand. You’ll shape the brand strategy, elevate digital performance, drive customer acquisition and loyalty, and deliver integrated campaigns that translate into commercial growth.

This role blends high-level strategy with hands‑on execution, partnering closely with Product, Retail Operations, E‑commerce and the Executive team.

Key Responsibilities

Brand & Marketing Strategy

• Lead the annual marketing plan and multi‑banner brand strategy.
• Strengthen brand positioning within the women’s fashion category across ANZ.
• Ensure consistency across brand identity, tone, content and visual expression.
• Lead seasonal GTM planning including campaign direction, storytelling and content.

Digital, Social & Creative

• Own performance marketing, paid social, SEO/SEM and influencer strategy.
• Grow traffic and ROAS across Meta, Google, TikTok and emerging platforms.
• Oversee content production, creative direction and brand‑led campaigns.

CRM, EDM & Loyalty

• Drive customer segmentation, lifecycle journeys and email marketing strategy.
• Strengthen loyalty initiatives, database growth and personalisation.
• Use customer insights and trade performance to drive targeted communication.

E-commerce & Omni‑Channel

• Partner with E‑commerce to optimise onsite conversion, UX and promotional execution.
• Align marketing with key trading moments, store traffic drivers and inventory priorities.
• Leverage analytics to demonstrate connection between marketing activity and sales results.

Retail Marketing & Visual Merchandising

• Oversee in‑store marketing, VM excellence and campaign execution.
• Ensure windows, POS and promotional signage align with brand and trading priorities.
• Collaborate with Operations and State Managers to support store initiatives and events.

Budget, Reporting & Performance

• Manage the marketing budget and forecasting cadence.
• Track ROAS, CAC, campaign effectiveness, sales uplift and margin impact.
• Provide regular performance dashboards to senior leadership.
• Review agency partnerships and ensure commercial value and ROI.

Leadership & Cross‑Functional Influence

• Lead, mentor and develop a creative, high‑performing marketing team.
• Partner with Product, Buying, Retail Ops, Finance, E‑comm and IT.
• Manage strong agency and vendor relationships across media, creative and production.

Experience & Capabilities

• 6 + years’ experience in marketing leadership across retail, fashion, beauty or FMCG.
• Strong track record in digital performance marketing and content‑led brand building.
• Commercial mindset with understanding of P&L levers, promotional cycles and stock flow.
• Proven experience in omni‑channel retail environments with high trading intensity.
• Strength in data interpretation and insight‑led strategy development.
• High‑level stakeholder management capability.
• Energetic, creative, organised and able to execute at pace with a bias for action.

Perks & benefits

• Competitive Executive Package – Attractive salary, performance incentives and long‑term career growth within a rapidly expanding retail group.
• Product Perks – Enjoy generous employee discounts across a large portfolio / multi brand
• High‑Impact Leadership Role – Direct influence over brand direction, digital growth, customer strategy and commercial performance across ANZ.
• Creative, Fast‑Paced Environment – Work with a dynamic, trend‑driven product team and a passionate marketing department with strong investment in digital and brand capability.
• Supportive Culture & Executive Exposure – Reporting into the CEO and working along side senior leadership team, with full visibility and decision‑making impact.
• Professional Development – Opportunities to lead innovation, build capability, partner with best‑in‑class agencies, and shape the future of an established retail brand.
• Employee Rewards & Events – Access to team celebrations, brand launches, recognition initiatives and internal engagement programs.

Apply Now

This confidential search represents an exceptional opportunity to shape the marketing future of a large and growing fashion retailer. If you’re a strategic, commercially minded and creatively driven marketing leader ready to make a significant impact, we’d love to hear from you.

Give Chelsea a call on 0490 042 434 for more info.