Head Of Brand & Innovation - Yates Group

Yates Group; Melbourne; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Exclusive discounts on DuluxGroup & t0

Fitness Passport partnership

26 weeks parental leave and partner?

Learning and career pathways

Wellbeing Hub & EAP support

Recognition programs

Job summary

Yates, part of DuluxGroup, seeks a Head of Brand & Innovation to set the strategic direction for our brands and innovation agenda. You will lead Brand Managers and innovation specialists, sharpening brand positioning and overseeing marketing plans from concept through to market.

You will leverage consumer and market insights to identify opportunities, drive growth, and ensure brands remain differentiated and profitable while collaborating across the DuluxGroup family.

Qualifications

• Experience leading established brands with long-term growth.
• Ability to manage multiple brands and switch focus across portfolio.
• Strong commercial acumen and market insight-driven decision making.

Responsibilities

• Set strategic direction for brands & innovation to drive growth.
• Lead Brand Managers and innovation specialists to deliver plans from concept to market.
• Develop and optimise marketing plans, ensuring brands remain relevant and differentiated.

Skills

Brand leadership

Portfolio management

Consumer insights

Stakeholder influence

Team leadership

Tools

Google Analytics

Marketing automation

Job description

Job Description

What You'll Be Doing

As Head of Brand & Innovation, you’ll set the strategic direction for our brands and innovation agenda, identifying where and how we can grow. You’ll use consumer, market and commercial insights to sharpen brand positioning, optimise the portfolio and uncover new opportunities for products, categories and channels.

You’ll lead and develop a talented team of Brand Managers and innovation specialists, overseeing marketing plans and bringing new ideas from concept through to market. Working across the business, you’ll ensure our brands remain relevant, differentiated and positioned for sustainable, profitable growth.

Our Benefits

• Exclusive discounts on DuluxGroup products and partner offers
• Stay active anytime, anywhere through our partnership with Fitness Passport
• 20 weeks paid parental leave (primary carers) and 2 weeks partner leave from day one
• Market-leading learning, development and career pathways
• Access to our Wellbeing Hub and full EAP support
• Recognition programs that celebrate your impact

What We're Looking For

• Leadership experience with established brands, where you've built them for the long term while also delivering short-term results
• Experience managing several brands, categories or a portfolio, and enjoyment in switching between themA track record of turning strategy into measurable growth
• Strong commercial acumen
• Experience using consumer insight to drive real change
• The ability to influence senior stakeholders and bring people with you when you don't have direct authority
• A pragmatic, positive approach. You make confident decisions when the data isn't perfect and keep your team motivated when priorities shift

About Us

At Yates, we don’t just grow gardens - we grow people, ideas, and communities. We have over 130 years of heritage and the #1 gardening brand in Australia and New Zealand, trusted by generations of growers. The Yates Group also includes Seasol, Munns, and Hortico, all trusted names in garden care.

But we’re more than just Yates. As part of the DuluxGroup, we are connected to a family of iconic, market-leading brands that protect, maintain and enhance the spaces and places in which we live and work.

Our real secret? Our people. We’re proud of the awesome culture we’ve built that is authentic, collaborative, inclusive, and full of energy. So, if you're driven by purpose and want to make a meaningful impact, this is where you belong.

Why Join Us?

Progressing your career with the DuluxGroup means being part of a network of over 8000 employees globally who believe in our purpose to ‘Imagine a Better Place’

With origins dating back to 1918, we are a leading marketer and manufacturer of iconic brands such as Dulux, Selleys, Cabots, Yates and B&D to name a few.

By joining us, you will be a part of a long term strategy to deliver profitable growth through brand leadership, innovation and customer intimacy. We are committed to internal mobility and growth while fostering an inclusive culture with flexible work options.