Head of Acquisition Marketing

at; City of Melbourne; Hybrid; AUD 80,000 - 110,000; Full time

Job summary

A financial services company based in Melbourne is seeking an experienced marketing acquisition professional. In this role, you will develop and execute strategies focused on new customer acquisition through digital media and ATL campaigns. You will lead a high-performing marketing team, manage agency relationships, and drive performance initiatives to achieve measurable business outcomes.

Benefits

Extra week of paid leave

Hybrid working model

Wellbeing support app

Discounts on products and services

Qualifications

• Proven experience in direct acquisition marketing, preferably in financial services or similar industries.
• Strong understanding of digital media and ATL campaigns.
• Demonstrated success in managing agency relationships.

Responsibilities

• Develop and execute strategies for digital media and ATL marketing focused on new customer acquisition.
• Align marketing plans with SBU product leaders for consistency in goals.
• Drive performance marketing initiatives and review campaign effectiveness.

Skills

Direct acquisition marketing

Digital media

Integrated marketing planning

Agency relationship management

Commercial focus

Communication

Creative thinking

Education

Tertiary qualification in Marketing, Business, or a related discipline

Job description

At Latitude,we make it possible – for our customers, our communities, and our people. We believe in creating opportunities that truly matter, helping you thrive both professionally and personally.

Benefits and Work-Life Balance

• Spend more time with your loved ones – an extra week of paid leave each year through our Take 5 initiative.
• Balance work and life – a hybrid working model, giving you the flexibility to work from home while connecting in the office just two days a week or work remote for certain roles.
• Wellbeing first – with Sonder, a 24/7 support app for mental and physical wellness.
• Financial benefits – discounts on Latitude products and services.

This role is responsible for designing the digital marketing campaigns strategy and planning for new customer acquisition by aligning with SBU product leaders on media and above-the-line marketing goals, targets, and ongoing performance review/optimisation. It will also manage agency partners and support the promotion of partner offers as required.

In this role, you’ll be responsible for:

Strategy, Execution and Operations

• Develop and execute strategies for digital media and above-the-line (ATL) marketing focused on new customer acquisition.
• Align marketing plans with SBU product leaders to ensure consistency in goals, metrics, and outcomes.
• Drive performance marketing initiatives and regularly review campaign effectiveness to optimise results.
• Lead the planning and delivery of integrated acquisition campaigns that drive measurable business outcomes.
• Work with internal stakeholders and data teams to ensure acquisition activities are insight-led and targeted.
• Support partner offer promotion initiatives, including coordination with product and distribution teams.
• Maintain brand consistency while optimising creative and media across all acquisition channels.
• Manage relationships with external media and creative agencies to deliver campaign objectives.
• Negotiate and oversee agency contracts, service levels, and performance.
• Ensure external partners are aligned to campaign KPIs and brand objectives.
• Ensure acquisition budgets are well planned, allocated, and tracked to deliver ROI and efficiency.
• Provide regular reporting on acquisition performance and spend effectiveness to senior stakeholders.

Leadership & Organisation

• Lead a high-performing acquisition marketing team focused on delivery, agility, and commercial outcomes.
• Foster a test-and-learn culture that drives continuous improvement in marketing effectiveness.
• Support capability development across the marketing function in performance and data-driven marketing.
• Collaborate with technology, analytics, and CX teams to enable optimised acquisition journeys and capabilities.

Ideal Candidate Profile

• Proven experience in direct acquisition marketing, preferably in financial services or similarly regulated industries.
• Strong understanding of digital media, ATL campaigns, and integrated marketing planning.
• Demonstrated success in managing agency relationships and delivering results through partners.
• Experience working in matrix organisations with multiple stakeholders and cross-functional teams.
• Ability to work across customer lifecycle stages, with a focus on acquisition and performance.
• Commercially focused with a strong performance and results mindset.
• Collaborative and adaptable in a fast‑paced environment.
• Confident communicator, capable of influencing at senior levels.
• Creative thinker, always seeking new ways to drive acquisition performance.
• Strong attention to detail and operational rigour.
• Tertiary qualification in Marketing, Business, or a related discipline is preferred.

Additional Information

Latitude offers a flexible working environment. We support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home, the office or a combination of both.

We're not engaging any recruitment agencies for this role, so if you're interested, please apply directly.

Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment.

Only open to Australian or New Zealand Permanent Residents or Citizens.