Growth Marketing Associate — Community & Paid Ads

Gamurs Group; Sydney; Sur place; AUD 90 000 - 150 000; Plein temps

Résumé du poste

Alloy is seeking a Growth Marketer to turn what we build into content that resonates with robotics teams. You will own paid acquisition and email lifecycle end-to-end, from strategy to performance, and work with Demand Gen, Product Marketing, Creative, Web, Data, and Revenue Ops.

This senior individual contributor role is in-person first, based at our Surry Hills HQ, 4 days a week, with a focus on scalable growth and a fast learning loop.

Qualifications

• Experience in paid acquisition and lifecycle marketing within B2B tech.
• Proven ability to turn product updates into publishable content.
• Strong storytelling and distribution instincts with a portfolio.

Responsabilités

• Own paid acquisition strategy across channels and budget.
• Build email journeys and lifecycle campaigns to drive pipeline.
• Collaborate with creative, product marketing, and web teams.
• Measure impact, iterate, and improve campaign performance.

Connaissances

Paid ads

Email marketing

Lifecycle marketing

Analytics

Content creation

Outils

Google Analytics

HubSpot

Salesforce

Description du poste

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We believe robotics will be the largest industry in the history of our planet.

Alloy is the AI-native data platform for robotics teams.

Robot fleets generate enormous volumes of logs, video, telemetry, and mission data, and most of it ends up in silos where nobody can use it.

Alloy turns those data sources into one unified layer of intelligence. Teams can understand what happened across their fleet, find patterns faster, and turn every mission into knowledge that improves the next one.

We\'ve raised $16m, backed by Square Peg, Blackbird, and Airtree, with angels including senior leaders from OpenAI, Anthropic, Tesla, Waymo, Physical Intelligence and Halter.

We partner with robotics teams across defence, agriculture, maritime, humanoids, construction, and medical, including Advanced Navigation, DroneForge, Breaker Industries, Swarmfarm, Andromeda and Puralink.

We\'re a lean team building from Sydney, and are adding our first US hires.

Where we are, and where we\'re heading

Alloy is moving faster than we can tell the story.

Every week, we ship new agentic workflows and learn directly from the robotics teams pushing the industry forward. That gives us a view of where the market is going that almost nobody else has.

The opportunity is to turn that alpha into content people cant get anywhere else and growth loops that bring the best robotics teams to Alloy.

There is no playbook yet. You\'ll help write it, run it, and scale what works.

There is no playbook yet. You’ll help write it, run it, and scale what works.

About the role (Growth Marketer)

Your job is to turn everything Alloy is building and learning into content people actually care about.

You role will look like:

Turning product updates into launches, demos, explainers, and technical content

Taking ideas from zero to something we’re proud to publish

Finding the interesting story hiding inside customer calls, research, and product work

Making Alloy easy to understand without dumbing it down

Building repeatable formats across writing, video, interviews, and social

Studying why something worked, then use those lessons to make the next thing better

You may be a good fit if:

You have made something people chose to read, watch, or share

You can write about technical products without sounding like a LinkedIn chatbot

You’ve worked across product marketing, DevRel, or technical content, probably at a B2B tech company

You understand a product deeply enough to explain what it actually unlocks

You have strong instincts for stories, hooks, and distribution

You can take a half-formed idea and return with something publishable

You have a portfolio that makes us want to keep clicking

About the role

As our Growth Marketer, you will partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations to build Dovetail\'s acquisition and lifecycle growth engine.

You\'ll own paid acquisition and email end to end, from channel strategy and budget allocation through to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance. You\'ll start with high-intent search, account-targeted paid social, retargeting, and the email programs that turn interest into action, then open new channels when the evidence supports it.

This is a senior individual contributor role for a builder. You\'ll set direction, work directly inside the platforms, and turn what works into a repeatable system. This is a full-time in person-first role (in office 4 days a week), working from our Surry Hills HQ.

What you\'ll do

• Own paid acquisition. Set the channel strategy, budget, targets, forecast, and testing roadmap across Google Ads, LinkedIn Ads, retargeting, and selected emerging channels. Know what is running, why it is running, and how it is performing.
• Run campaigns hands-on. Build and optimize campaign structures, bids, audiences, exclusions, copy, creative variants, and conversion paths. Fix problems in the account yourself rather than waiting for an agency report.
• Own email and lifecycle marketing. Build the journeys that move prospects from first signal to qualified opportunity, including nurture, behavioral triggers, campaign follow-up, re-engagement, and database activation. Own segmentation, testing, deliverability, measurement, and the systems behind them.
• Turn performance into better creative. Partner with Creative and Product Marketing to build a fast learning loop across message, format, audience, and offer. Explain why a concept worked so the insight improves the next campaign, not only the next ad.
• Improve the post-click journey. Partner with Web to ship landing pages, forms, and conversion experiments that match the intent behind each campaign. Own the commercial hypothesis and performance readout from click through qualified opportunity.
• Build a high-velocity testing practice. Set clear hypotheses and decision rules before launch. Test channels, queries, audiences, creative, offers, landing pages, email journeys, and bid strategies. Scale what works, and stop what does not.
• Connect spend to pipeline. Partner with Revenue Operations and Data to build trustworthy tracking, attribution, dashboards, and feedback loops. Measure success through qualified pipeline, customer acquisition cost, and revenue, not clicks or lead volume.
• Build an AI-powered growth system. Design and operate the workflows, prompts, agents, and tooling that improve campaign production, lifecycle orchestration, monitoring, analysis, creative iteration, and reporting. Partner with Engineering and Web to automate work that should not stay manual.

Experience with Google Analytics, Segment, HubSpot, Salesforce, SQL, or a product analytics platform is useful, but evidence of what you have built and improved matters more than a perfect match to our stack.