Growth Campaign & Content Marketer (Hybrid)

HBF Health; Townsville City; Hybrid; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Hybrid work model

Attractive remuneration

Job summary

HBF Health is seeking a Campaign & Content Marketing Specialist to drive acquisition and engagement for Queensland Country Health Fund (QCHF) and see-u by HBF. Based in Brisbane or Townsville with a hybrid work setup, you’ll craft compelling content, manage campaigns across channels, and collaborate with agencies to deliver strong brand outcomes.

You’ll bring 5–8 years in campaign delivery, storytelling and SEO-enabled content, plus a collaborative mindset for cross-brand work.

Qualifications

• What you bring: tertiary qualification in Marketing, Communications or Business.
• 5-8 years experience in campaign coordination, content marketing or broader marketing roles.
• Strong storytelling and copywriting abilities across channels.
• Solid understanding of SEO best practices and website content management.
• Excellent organisational skills and ability to manage competing priorities.
• Collaborative approach and ability to work with internal stakeholders and agencies.

Responsibilities

• Coordinate acquisition, content and brand campaigns across digital channels.
• Create clear, engaging content for websites, emails, social media and member communications.
• Support website updates, SEO initiatives and digital marketing activities.
• Monitor campaign performance and provide insights to improve acquisition and engagement.
• Collaborate with internal teams, media agencies and creative partners to deliver high-quality campaigns.

Job description

HBF Health is seeking a Campaign & Content Marketing Specialist to drive acquisition and engagement for Queensland Country Health Fund (QCHF) and see-u by HBF. Based in Brisbane or Townsville with a hybrid work setup, you’ll craft compelling content, manage campaigns across channels, and collaborate with agencies to deliver strong brand outcomes.

You’ll bring 5–8 years in campaign delivery, storytelling and SEO-enabled content, plus a collaborative mindset for cross-brand work.