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Bluefin Resources Pty in Sydney is seeking a Group Product Manager – Digital Experience to own the product strategy, roadmap, and team leadership for a key digital platform. You will lead a team of Product Managers and collaborate with engineering, design, and commercial stakeholders to translate priorities into measurable outcomes.
The role suits an experienced Group PM or a Senior/Lead/Principal PM ready to step into broader leadership, with a hands-on and strategic approach and a focus on
Sydney | Permanent
$210,000–$220,000 base + 20% target bonus + potential share earnings
A product leadership opportunity where strategy, commercial thinking and hands‑on delivery come together. We're partnering with an established, innovative business operating at the intersection of digital commerce, technology, data and media to appoint a Group Product Manager – Digital Experience.
This is an opportunity to take ownership of a commercially significant digital platform, lead and develop a team of Product Managers and help shape digital experiences that deliver meaningful customer and business outcomes.
We're looking for someone who combines strong product management foundations with strategic thinking, commercial judgement and the ability to bring people together around complex problems.
You may already be an experienced Group Product Manager, or you may be a high‑performing Senior, Lead or Principal Product Manager who's ready to step into broader leadership.
Reporting to the Platform Leader, Digital Experience, you'll be responsible for leading product strategy, roadmap delivery and the development of a team of three Product Managers.
You'll work closely with engineering, design, commercial stakeholders and senior leaders to translate strategic business priorities into clear product decisions and measurable outcomes.
Your responsibilities will include:
This is a hands‑on leadership role that requires both strategic perspective and the willingness to get involved in the detail.
What we're looking forYou'll bring demonstrated experience in product management, with the ability to translate complex business challenges into clear product strategies and successful delivery outcomes.
Ideally, you'll have experience across product strategy, MarTech, AdTech or media. However, we're realistic about the breadth of this combination and open to candidates with transferable experience and the ability to develop industry knowledge.
We're particularly interested in backgrounds such as:
Experience building or evolving B2B or B2C digital platforms, particularly self‑service experiences, customer‑facing tools or commercially focused products.
Experience owning product strategy and delivery for complex technology platforms, balancing user needs, technical considerations and commercial priorities.
Experience developing digital advertising, marketing technology, campaign management or related platforms, with an understanding of how technology creates customer and commercial value.
Experience combining strategy, commercial acumen and cross‑functional leadership, particularly where you've influenced complex stakeholder groups and been accountable for meaningful product or delivery outcomes.
What will help you succeed?
We're looking for someone who can demonstrate:
You don't need to have done everything already. We recognise that strong product leaders don't all follow the same career path.
You may have spent years developing deep product expertise as an individual contributor while also mentoring colleagues or leading cross‑functional initiatives.
You may have extensive eCommerce or SaaS experience but limited exposure to advertising technology.
Or you may bring strong strategy and commercial experience from a consultancy or agency environment, with the ambition to take on broader product ownership.
These backgrounds are all worth exploring.
What matters is that you've demonstrated strong product fundamentals, sound judgement, meaningful leadership capability and the motivation to continue growing.
We're not looking for a particular number of years in a title. We're looking for someone with the capability and potential to make an impact.
We welcome applications from suitably qualified people of all backgrounds and experiences and are committed to an inclusive and equitable recruitment process.