Graphic Designer – Rebrand

Twine; Australia; Remote; AUD 90,000 - 150,000; Part time

Job summary

A leading freelance marketplace is seeking a Mid-Senior level designer to lead the rebranding efforts for an innovative platform focused on AI-powered game creation. The successful candidate will develop a new logo, brand identity, and UI design, ensuring a consistent visual experience across web and mobile platforms. Ideal applicants will have proven experience in brand identity design, a strong portfolio, and proficiency in tools like Adobe Creative Suite and Figma. This is a contract role with tight deadlines requiring initial concepts within a week and complete delivery within a month.

Qualifications

• Proven experience in brand identity design for digital products or startups.
• Strong portfolio demonstrating logo design, brand systems, and UI/UX reskin projects.
• Ability to translate product values and user needs into compelling visual identities.
• Experience designing for web and mobile platforms.
• Excellent communication skills and ability to work to tight deadlines.

Responsibilities

• Develop a new logo and brand identity system that reflects fun and accessibility.
• Create brand guidelines covering color palette, typography, iconography, and visual assets.
• Design a UI reskin for core product flows, aligning with the new brand identity.
• Deliver initial brand and logo concepts within one week.
• Provide final brand assets and UI design files for implementation.
• Collaborate with stakeholders to iterate on concepts and ensure alignment with product vision.

Skills

Brand identity design

Logo design

UI/UX design

Adobe Creative Suite

Figma

Sketch

Communication skills

Tools

Adobe Creative Suite

Figma

Sketch

Job description

This role is focused on leading the rebranding and visual identity development for an innovative AI-powered platform that enables users to create 2D mobile games with ease. The platform, soon to relaunch as a mobile app, aims to make game creation as accessible and enjoyable as using design tools like Canva. The successful candidate will be responsible for crafting a new logo and comprehensive brand identity that captures the platform’s playful, creative spirit and broad appeal. Additionally, the project includes a UI reskin for the core product flows to ensure visual consistency with the new branding, while maintaining the established user experience. This is a high-impact, company-level project for a stealth startup led by an experienced SaaS founder, with initial concepts required within one week and full delivery targeted within a month.

Deliverables

• Develop a new logo and brand identity system that reflects the platform’s fun, accessible approach to AI-powered game creation.
• Create brand guidelines covering color palette, typography, iconography, and visual assets.
• Design a UI reskin for the core web and mobile product flows, aligning interface elements with the new brand identity.
• Deliver initial brand and logo concepts within one week of project start.
• Provide final brand assets and UI design files suitable for implementation.
• Collaborate with stakeholders to iterate on concepts and ensure alignment with product vision.

Requirements

• Proven experience in brand identity design, preferably for digital products or startups.
• Strong portfolio demonstrating logo design, brand systems, and UI/UX reskin projects.
• Proficiency in design tools such as Adobe Creative Suite, Figma, or Sketch.
• Ability to translate product values and user needs into compelling visual identities.
• Experience designing for both web and mobile platforms.
• Excellent communication skills and ability to work to tight deadlines.
• Availability to deliver initial concepts within one week and complete the project within a month.
• Experience working with SaaS, gaming, or AI-driven products is a plus.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

Seniority level

Mid-Senior level

Employment type

Contract

Job function

Design

Industries: Software Development