GM - Commercial Strategy and Insights

Who Gives A Crap; Melbourne; On-site; AUD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

Healthcare

Paid leave

Learning & development

Free toilet paper

Job summary

Who Gives A Crap is seeking a visionary GM of Commercial Strategy & Insight to lead global growth on a 12-month contract. You will steer pricing, portfolio decisions, and translate deep consumer understanding into margin-rich actions across markets.

You’ll empower a high-impact team spanning Commercial Strategy and Consumer Insight to align with our 5-year plan while advancing our social mission. In this leadership role, you will drive multi-market decisions, set pricing guardrails, and navigate

Qualifications

• Experience leading commercial strategy and pricing at scale.
• Ability to translate consumer insights into commercial momentum.
• Proven track record of cross-functional collaboration across Retail, DTC, Supply Chain and Brand.

Responsibilities

• Shape global pricing guardrails and portfolio strategy.
• Lead and empower the Commercial Strategy and Consumer Insight teams.

Skills

Strategic thinking

Cross-functional leadership

Pricing strategy

Market analysis

Job description

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolution!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good.

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

Step into a pivotal, high-impact leadership role on a 12-month contract where you hold the compass for our global growth. As GM of Commercial Strategy & Insight, you won't just analyse the market—you’ll actively shape where we win, how we price, and how we turn deep consumer understanding into commercial momentum that moves the needle on revenue and gross margin globally.

This is the ultimate strategic engine room position. You will empower a brilliant team across Commercial Strategy and Consumer Insight to answer our biggest questions early, steer multi-million dollar portfolio decisions, and protect space for visionary, exploratory research. Whether defining global pricing guardrails, optimising Pack Price Architecture, or navigating complex trade-offs, your work will directly fuel our long-term 5-year strategy and amplify our social impact worldwide.

If you worked here this past month here are some things you might have been involved in

• Aligning global category direction: Unifying regional and global teams around a single, cohesive strategic view across our core product categories in alignment with our 5-year growth roadmap.
• Driving global pricing and portfolio strategy: Refining global pricing and promotional guardrails, Pack Price Architecture, and commercial thresholds to balance local market needs with overall global portfolio coherence.
• Weaving insight into action: Connecting commercial questions directly with exploratory research through the Director of Consumer Insight, ensuring forward‑looking consumer context shapes our biggest commercial choices early on.
• Facilitating executive‑level trade‑offs: Co‑facilitating "Cal Pals" (our global cross‑functional prioritization forum) to guide clear trade‑off decisions in resourcing across Retail, DTC, Supply Chain, and Brand teams.
• Coaching and developing top talent: Mentoring a global team, elevating team capabilities around complex pricing/promotional analysis and commercial rigor while maintaining clear prioritization boundaries.

Let’s talk about you

• You are a visionary commercial strategist and systems thinker: You excel at stepping back to map the whole ecosystem—connecting category, consumer, portfolio, pricing, and channel dynamics into one clear, compelling picture. You instinctively understand how a single pricing shift or portfolio move in one market ripples across the global business, and you bring the critical thinking needed to translate complex data into decisive, margin‑accretive action.
• You are the ultimate cross‑functional glue: You thrive at the intersection where strategy meets execution. As a natural connector, you comfortably bridge gaps between functions—bringing Retail, DTC, Supply Chain, and Brand together around shared commercial goals. You know how to align competing priorities, ask the right questions to unlock operational blockers, and build trust across all levels of the business.
• You lead with clarity, empathy, and conviction: You lead through ambiguity and change with complete transparency—naming clearly what will and will not get done so your team can focus on what matters most. You hold a high bar for analytical rigor while fiercely protecting your team's remit and engagement. You take pride in coaching others, building commercial capability, and influencing senior stakeholders with objectivity and poise.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

• competitive, market informed salaries
• meaningful support towards healthcare for our team around the world
• generous paid leave
• tailored learning and development opportunities
• free toilet paper (yes, you read that right)

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, however—research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.