Global Luxury Brand & Campaigns Lead

MAISON de SABRÉ; Sydney; On-site; AUD 140,000 - 190,000; Full time

Job summary

MAISON de SABRÉ, founded in Sydney with a global footprint, seeks a Global Brand & Marketing Manager to translate founder vision into globally resonant campaigns and launches.

You will lead campaigns across DTC, retail, wholesale, PR, CRM, and social, partnering with creative and product teams to elevate desirability and brand equity.

Based in Sydney, you will build a forward-thinking, globally aligned marketing function that respects craftsmanship and cultural relevance.

Qualifications

• 5–8+ years’ experience in luxury, fashion, beauty, accessories, or premium consumer brands.
• Strong understanding of brand building, storytelling, product marketing, and omnichannel campaign execution.
• Demonstrated ability to contribute strategic and creative ideas, not just coordinate delivery.
• Highly organised and commercially aware, with the ability to manage multiple global workstreams.
• Confident working in a founder-led environment where standards are exceptionally high and speed matters.
• Deep appreciation for design, craftsmanship, culture, and the emotional drivers of luxury purchasing.
• Energetic about building an enduring global maison, not simply run marketing campaigns.

Responsibilities

• Develop global brand campaigns, product launch narratives, collaborations, and cultural activations.
• Shape annual and seasonal brand calendar, identifying opportunities to increase desirability.
• Lead end-to-end delivery of campaigns across DTC, retail, wholesale, marketplace, PR, CRM, social, and paid channels.
• Bring original strategic and creative thinking to campaign development.
• Work cross-functionally across creative, product, web, CRM, retail, PR, and external agencies.
• Oversee the rollout of product launches, overseas pop-ups, retail activations, and brand events.
• Manage and mentor the Marketing Coordinators.
• Use data, customer insight, and market intelligence to refine campaigns and decision-making.
• Build strong relationships with creative partners, production teams, photographers, stylists, talent, agencies, and media partners.
• Act as a guardian of MAISON de SABRÉ’s brand codes, tone, visual language, and luxury standards across channels.

Skills

Brand strategy

Storytelling

Omnichannel marketing

Campaign execution

Luxury brand management

Cross-functional leadership

Job description

MAISON de SABRÉ, founded in Sydney with a global footprint, seeks a Global Brand & Marketing Manager to translate founder vision into globally resonant campaigns and launches.

You will lead campaigns across DTC, retail, wholesale, PR, CRM, and social, partnering with creative and product teams to elevate desirability and brand equity.

Based in Sydney, you will build a forward-thinking, globally aligned marketing function that respects craftsmanship and cultural relevance.