Global Head Of Content & Movement Marketing

Kieser Australia; Adelaide; Remote; AUD 120,000 - 160,000; Full time

Benefits offered by this job

ESOP

Home office allowance

Parental leave

Egg freezing

Learning & development

Job summary

Employment Hero is seeking a Marketing Operations Specialist to architect our AI-first marketing engine. You’ll manage Marketo, troubleshoot funnel routing, and align data flows with Salesforce opportunities.

You’ll apply AI to automate repetitive tasks, reduce manual work, and simplify the Martech stack while maintaining data hygiene. This remote-first role offers autonomy, growth, and exposure to cutting-edge marketing technology.

Qualifications

• 5+ years hands-on Marketo experience in a fast-paced B2B environment.
• AI-first mindset with ability to use AI tools to automate MarOps processes.
• Systems thinking across the MarTech stack from touchpoint to Salesforce opportunities.
• Strong working knowledge of Salesforce integrations with MAPs (Marketo preferred).
• Autonomy with focus on delivering value over volume and reducing scope creep.
• Curiosity for continuous improvement and simplification of the stack.

Responsibilities

• Manage day-to-day operations of Marketo ensuring uptime, flawless execution, and scalable processes.
• Investigate funnel leakage, troubleshoot routing, scoring, and sync issues between Marketo and Salesforce.
• Drive continuous Marketo optimisation and apply AI to automate repetitive tasks.
• Understand marketing, sales and business processes and translate requirements into data constraints and solutions.
• Partner on high-level projects to overhaul and simplify the Marketo instance and reduce technical debt.
• Oversee List Operations including data hygiene, segmentation and timely execution, exploring AI-driven automation.
• Maintain comprehensive documentation for systems and workflows to avoid a 'black box'.

Skills

Marketo

Salesforce

AI mindset

Systems thinking

Campaign optimization

Data integration

Tools

Salesforce

Job description

Marketing Operations Specialist – Remote

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. Since launching in 2014, we’ve grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

We are looking for a Marketing Operations Specialist who is an AI-first automation specialist, possessing the deep Marketo expertise required to dismantle manual processes and replace them with autonomous systems.

In this role, you will be the architect of our marketing engine. You are not just a campaign executor; you are a systems orchestrator tasked with driving the transition from traditional, manual ways of working toward a future of AI-assisted automation. Your mission is to ruthlessly eliminate human friction and technical debt, leveraging AI to build smarter, self-sustaining workflows that redefine operational excellence.

Responsibilities

• Platform Management & Support: Manage the day-to-day operations of our Marketo instance to support the broader business, ensuring high system uptime, flawless execution, and scalable processes.
• Lead Investigations & Troubleshooting: Act as the ultimate problem-solver for funnel leakage. Conduct deep-dive lead investigations to troubleshoot routing issues, scoring anomalies, and synchronisation errors between Marketo and Salesforce.
• Operational & Campaign Optimisation: Drive continuous Marketo optimisation. You will look beyond “how it’s always been done” to streamline campaign logic, apply AI to repetitive processes, and increase our speed-to-market.
• Cross‑Functional Business Alignment: Develop a comprehensive, solid understanding of Employment Hero’s marketing, sales, and overarching business processes. You will deconstruct these business requirements into raw data constraints and technical solutions.
• System Overhaul & Simplification: Partner with the Senior Marketing Operations Manager on high‑level, strategic projects aimed at ruthlessly overhauling and simplifying our Marketo instance. Your goal is to eliminate technical debt and build a clean, sustainable “Marketecture.”
• List Operations Management: Manage and oversee the List Operations function (2 Direct Reports). You will ensure pristine data hygiene, accurate segmentation, and timely list execution, while proactively exploring how AI and data enrichment agents can automate these historically manual tasks.
• Ruthless Documentation: Maintain comprehensive, up‑to‑date documentation for all systems and workflows. You will ensure that our marketing infrastructure is never a “black box,” making processes transparent, accessible, and easy for the broader team to understand.

Requirements

• Deep Marketo/CRM Experience: 5+ years of hands‑on, advanced experience managing Marketing Automation Platforms (Marketo preferred) in a fast‑paced B2B environment.
• An AI-First Mindset: You don’t just want to build workflows; you want to build agentic workflows. You have a strong appetite for using AI tools (like LLMs, automated agents, or advanced orchestration platforms) to solve traditional MarOps problems.
• Systems Thinking: You possess a “first principles” problem‑solving approach. You can see how data flows through the entire MarTech ecosystem (from initial touchpoint to Salesforce opportunity) and understand how to build solutions that scale.
• CRM Proficiency: Strong working knowledge of Salesforce, specifically how it integrates with MAPs (Marketo preferred) (custom objects, field mapping, lifecycle stage transitions, and sync mechanics).
• Operational Discipline: High autonomy with a focus on delivering value over volume. You are comfortable pushing back on scope creep to prioritize system integrity and business impact.
• Growth & Improvement Mindset: You possess an insatiable curiosity about the “why” and a relentless obsession with continuous improvement. Guided by first‑principles thinking, you believe that “the best part is no part” and constantly seek to simplify or remove unnecessary complexity.

Joining Employment Hero Means You’ll

• Work in a remote‑first environment, giving you the autonomy to do your best work while delivering meaningful outcomes.
• Be trusted to own your work, make decisions, and have a real impact from day one.
• Access cutting‑edge AI tools and technology that help you move faster, think bigger, and amplify your expertise.
• Surround yourself with ambitious, high‑performing teammates who will challenge, support and inspire you to do the best work of your career.
• Own ESOP (Employee Share Options) in one of the world’s fastest-growing technology companies, so you can share in the value you help create.
• Enjoy a comprehensive benefits package, including generous parental leave, subsidised egg freezing, a home office allowance, and outstanding learning and development opportunities to support your growth.
• Connect with colleagues from around the world at our Annual Global Gathering. We’ve celebrated together in Thailand, Vietnam, Bali, Dubai, and Gold Coast and can’t wait to meet in Singapore, September 2027.

Privacy and AI Notices

We’re AI-first, so may use ai tools to review your applications and support our interviewing and hiring process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience. These tools do not replace human judgment and the final hiring decision sits with our team.

We verify candidate identity and location as part of our hiring process.

At Employment Hero, we are committed to safeguarding the privacy of your application data. By applying to this role, you acknowledge our Applicant Privacy Policy made available here: employmenthero.com/legals/applicant-policy/.