General Manager, Product & Marketing

C120 Challenger Group Services Pty Ltd; Sydney; Hybrid; AUD 250,000 - 350,000; Full time

Benefits offered by this job

Bonus scheme

Parental leave

Challenger Day

Support leave

Extra super

Employee share plan

EAP

On-site café

Job summary

Challenger Limited in Sydney, NSW, seeks a General Manager, Product & Marketing to shape retirement income solutions. You’ll lead the strategy, design, pricing and launch of our product portfolio, and bring product, brand and customer insights together to drive strong customer outcomes and growth.

You’ll also lead the marketing function to boost adviser engagement and market propositions, partnering with distribution and key stakeholders in a hybrid work environment.

Qualifications

• Significant experience leading product, proposition or retirement solutions within financial services, with experience across retirement income, superannuation, wealth, life insurance or annuities highly relevant.
• Strong end-to-end product experience, including developing product strategy and taking propositions from customer or market need through design, commercialisation, launch and ongoing management.
• A strong understanding of the Australian retirement and superannuation landscape, including the evolving needs of retirees, advisers and superannuation funds.
• Commercial acumen and experience owning product performance, growth outcomes and investment or business cases.
• Experience leading and developing teams, with the ability to bring different disciplines together around clear priorities and accountabilities.

Responsibilities

• Leading Challenger’s retirement income product portfolio, setting its strategy and taking accountability for product development, commercial performance and ongoing evolution.
• Owning the end-to-end product lifecycle, translating customer and market insights into propositions, leading product design and pricing, and overseeing launch and ongoing optimisation.
• Identifying opportunities to evolve and innovate Challenger’s retirement solutions, including guaranteed lifetime income and broader propositions.
• Driving revenue, FUM, profitability and growth through sound business and investment cases for new opportunities, while balancing customer outcomes, risk and regulatory requirements in product decision-making and governance.
• Leading the marketing strategy across brand, customer acquisition, engagement and retention, using customer, adviser and market insights to keep activity closely connected to our product and growth priorities.
• Partnering with Distribution and engaging with advisers, superannuation funds and other institutional partners, research houses and other key stakeholders.
• Leading and developing a high-performing team across product management, customer insights and marketing.

Skills

retirement products

product strategy

team leadership

stakeholder management

financial services

Job description

Challenger Limited is an ASX-listed investment management firm managing $120 billion in assets (as at 30 June 2026). Life with us is fast moving and always exciting. Together we’re driving to deliver our vision to provide our customers with financial security for a better retirement. We achieve this goal by providing a work environment where people from diverse backgrounds, with a range of skills and experiences can contribute and succeed.

General Manager, Product & Marketing

About the role

Shape the future of Challenger’s retirement income solutions as General Manager, Product & Marketing. You’ll lead the strategy, development and commercial performance of our product portfolio - from identifying customer and market needs through to design, pricing, launch and ongoing optimisation - creating innovative solutions that deliver strong customer outcomes and sustainable growth. Alongside this, you’ll lead our marketing function, bringing product, brand, customer insights and marketing together within one team to create stronger propositions and more effective customer and adviser engagement.

What you’ll do

• leading Challenger’s retirement income product portfolio, setting its strategy and taking accountability for product development, commercial performance and ongoing evolution;
• owning the end-to-end product lifecycle, translating customer and market insights into propositions, leading product design and pricing, and overseeing launch and ongoing optimisation;
• identifying opportunities to evolve and innovate Challenger’s retirement solutions, including guaranteed lifetime income and broader propositions;
• driving revenue, FUM, profitability and growth through sound business and investment cases for new opportunities, while balancing customer outcomes, risk and regulatory requirements in product decision-making and governance;
• leading the marketing strategy across brand, customer acquisition, engagement and retention, using customer, adviser and market insights to keep activity closely connected to our product and growth priorities;
• partnering with Distribution and engaging with advisers, superannuation funds and other institutional partners, research houses and other key stakeholders;
• leading and developing a high-performing team across product management, customer insights and marketing.

What you’ll bring

• significant experience leading product, proposition or retirement solutions within financial services, with experience across retirement income, superannuation, wealth, life insurance or annuities highly relevant;
• strong end-to-end product experience, including developing product strategy and taking propositions from customer or market need through design, commercialisation, launch and ongoing management;
• a strong understanding of the Australian retirement and superannuation landscape, including the evolving needs of retirees, advisers and superannuation funds;
• commercial acumen and experience owning product performance, growth outcomes and investment or business cases;
• experience leading and developing teams, with the ability to bring different disciplines together around clear priorities and accountabilities;
• the ability to operate at an enterprise level and influence across senior internal and external stakeholder groups;
• sound understanding of product governance and the regulatory and risk considerations associated with financial services products;
• a genuinely customer‑led approach, using customer, adviser and market insights to shape products and propositions;
• and strong judgement and the ability to navigate complex decisions where commercial, customer, regulatory and strategic considerations all need to be balanced.

Desirable experience with guaranteed lifetime income, annuities or other retirement income solutions would be particularly valuable; experience across brand, marketing or customer engagement would complement the product leadership and commercial capability you bring to the role.

Why Challenger?

At Challenger, we’re small enough to be agile, but big enough to accelerate bold ideas. We support your growth and development, offering flexibility and a culture that values your unique contributions.

• Competitive discretionary bonus scheme
• 18 weeks paid parental leave for all new parents
• Challenger Day – one extra day off every year in recognition of the effort our people make
• Additional support leave (fertility, gender affirmation)
• Extra superannuation contributions
• Employee share plan
• Employee Assistance Programme
• Subsidised on-site café and central location near Martin Place Metro
• Access to free onsite yoga, mindfulness and Pilates classes
• Fitness Passport
• Access to annual free flu shots and skin checks

#LI-GW1 #LI-Hybrid #LI-Challenger

Challenger's employee value proposition guides how we work: Grow and realise your potential, supporting each other, stronger together and making things happen.

Our culture encourages curiosity, considered thinking and meaningful contribution, with opportunities to build a broad and rewarding career. We are committed to fostering a safe, inclusive and respectful workplace where people of all backgrounds, identities and ways of thinking can thrive, and promoting flexible working to support work-life balance.

Challenger is proud to be a Workplace Gender Equality Agency (WGEA) Employer of Choice for Gender Equality, a Family Friendly Workplace and recognised as a Bronze Employer in the Australian Workplace Equality Index (AWEI), the national benchmark for LGBTQ+ workplace inclusion.

Job type: Permanent Posting Close Date : 18/11/2026 Life at Challenger is fast moving and always exciting. Together we’re driving to deliver our vision to provide our customers with financial security for retirement. Our people bring their diverse backgrounds and perspectives to a workplace which is inclusive, flexible, and driven by our values – act with integrity, aim high, collaborate and think customer. Our environment is one where our passionate teams can thrive. Our people quickly discover that a role at Challenger is much more than just a job. Our working environment is unique and encourages our employees to share their ideas and feel empowered to tackle new opportunities.