General Manager

Kollab Pty Ltd; City of Melbourne; Hybrid; AUD 120,000 - 150,000; Full time

Job summary

A dynamic lifestyle brand in Melbourne is seeking a General Manager to drive the e-commerce strategy and operational efficiency. This hands-on role requires expertise in marketing, e-commerce, and team leadership. The successful candidate will be responsible for optimising sales and customer experience while creating a strategic roadmap for growth and expansion. To apply, candidates should have a solid background in consumer retail and a strong understanding of product development. This role offers some work-from-home flexibility, appealing to those looking for a 4 or 5-day commitment.

Qualifications

• Experience in scaling consumer or retail businesses is essential.
• Strong grasp of e-commerce and marketing required.
• Proven ability to lead small, dynamic teams.

Responsibilities

• Optimise the performance of the e-commerce store.
• Review team capability and implement KPIs.
• Conduct a full review of systems and technology.
• Streamline operational workflows for efficiency.
• Develop a three-year roadmap for growth.

Skills

Commercial acumen

Operational rigour

Leadership capability

E-commerce expertise

Marketing expertise

Education

Qualification in marketing

Job description

Kollab has grown from a small start-up into one of Australia's most exciting lifestyle brands, built on stylish and functional everyday essentials. Founded in 2014, the business has carved out a unique position in the market through bold prints, practical products, and creative collaborations. From an initial launch of just seven bags, Kollab now operates at scale with warehousing in Rosebud, Victoria, and a strong and loyal customer base across both e-commerce (60%) and wholesale (40%). With sights set on doubling our revenue and sustainable long-term expansion, this is a pivotal time in Kollab's journey.

We are seeking a dynamic and commercially minded General Manager with Marketing and eCommerce expertise to partner closely with our founder, Hayley, who will lead with new prints and product development and collaborations, for an initial fixed term of 12 months. This role is based in Rosebud with some WFH flexibility, this could be attractive for someone wanting to commit to 4 or 5 days a week. This role will provide the leadership, structure, and operational focus necessary to bridge the gap between the Founder's creative vision and day-to-day business execution. You'll take accountability for ensuring Kollab runs effectively and profitably on a day-to-day basis, while laying the foundations for the next phase of growth.

In this role, you will be responsible for optimising the performance of our e-commerce store, ensuring customer experience, sales, and margin outcomes continue to strengthen. You will review team capability both locally and offshore, implement clear KPIs, and provide consistent leadership to drive accountability. You'll also lead a full review of Kollab's technology, systems, and operational processes – ensuring our logistics, fulfilment, and reporting frameworks are set up to scale. Importantly, you'll create a three-year roadmap of the people, systems, and structures required to deliver sustainable growth, while preparing the business for further international expansion.

Driving profitability and performance of the e-commerce store through digital optimisation, customer experience, and margin improvement.

Evaluating the team and structure to ensure the right resources are in place to execute our goals.

Setting clear KPIs and strengthening accountability across all staff.

Conducting a full review of systems and technology (B2C and B2B) to support growth at scale.

Streamlining operational workflows from overseas supply to Rosebud warehousing, driving efficiency and cost control.

Developing a three-year roadmap to position the business for exponential growth and eventual international expansion.

This is a hands-on role that requires a balance of commercial acumen, operational rigour, and leadership capability. The ideal candidate will bring experience in scaling consumer or retail businesses, a strong grasp of e-commerce and marketing and a proven ability to lead small but dynamic teams towards ambitious goals. An understanding of wholesale lifestyle products would be an advantage.

If you are excited by the opportunity to help shape the next stage of Kollab's journey, we'd love to hear from you.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a general manager?
• Have you completed a qualification in marketing?
• Have you worked in a role which requires a sound understanding of the product development lifecycle?
• How many years of business management experience do you have?
• How many years of people management experience do you have?
• Have you worked in a role where you were responsible for budget management & forecasting?