Freelance Director, Integrated Strategy

Monks group; Sydney; Hybrid; AUD 185,000 - 277,000; Part time

Job summary

Monks is seeking a Freelance Director, Integrated Strategy to dive into media and consumer research, analyze data and translate insights into media plans. You will collaborate with growth teams to convert prospects into clients and help build capability in AUNZ.

Ideal candidates enjoy storytelling behind data, challenge assumptions, and bring to life innovative ideas while guiding teams across creative and media disciplines.

Qualifications

• 10+ years of integrated strategy experience within a paid media agency.
• Strong experience bridging media and creative strategy.
• Ability to analyze complex data including audience and channel research, market and sales information, competitive reporting, and more.
• Strong experience in digital and traditional media from strategy to execution - including a strong understanding of local marketplace dynamics.
• Excellent presentation and storytelling ability.
• Excellent negotiation and communication skills.
• Ability to uncover the bigger picture in media objectives and translate this to tactical execution.
• Strong client management skills and overall attention to detail.
• Demonstrated track record of success managing large-scale media budgets with excellent financial stewardship.
• Strong working knowledge of critical tools, including but not limited to: Nielsen, MRI/Simmons, GWI, Pathmatics, Kantar, MediaOcean, Google Suite.

Responsibilities

• Deeply understand client challenges and lead teams to help bring solutions to life.
• Understand AUNZ market nuances and dig into culture and client problems to uncover insights and build strong creative and media briefs.
• Shape the development of media plans and measurement strategies to ensure media activity is meeting client goals and objectives.
• Help define the AUNZ media strategy and planning capability in conjunction with media leadership. This also involves how to enable existing teams.
• Utilizes media research tools and resources to influence strategic media recommendations, including but not limited to demographic data, reach & frequency, audience composition, competitive insights, and marketplace trends.
• Works in partnership with Media Operations and Activation teams to ensure flawless execution of strategies, including appropriate financial stewardship.
• Daily management of the entire media output for assigned clients, including meetings and communications across buying teams, account management, measurement and senior clients.
• Discover and leverage insights and trends through primary, secondary and available data to develop strategic recommendations for brand building and campaigns across paid, owned, available channels.
• Ability to assemble and present materials for new business and media pitching activity; Participate in regional growth within Media including thought leadership and pitching
• Partner with creative teams (either internally or at client partner agencies) to translate creative territories to media executions
• Culture of skill-sharing, training, learning, mentoring, guiding and evolving strategy capabilities

Skills

Integrated strategy

Media planning

Data analysis

Digital media

Traditional media

Presentation

Negotiation

Client management

Budget management

Communication

Storytelling

Nielsen

Tools

Nielsen

MRI/Simmons

GWI

Pathmatics

Kantar

MediaOcean

Google Suite

Job description

Monks is seeking a Freelance Director, Integrated Strategy to dive into media and consumer research, analyze data and translate insights into media plans. You will collaborate with growth teams to convert prospects into clients and help build capability in AUNZ.

Ideal candidates enjoy storytelling behind data, challenge assumptions, and bring to life innovative ideas while guiding teams across creative and media disciplines.