Franchise Operations & Growth Coach

Oporto; Sydney; Remote; AUD 90,000 - 140,000; Full time

Benefits offered by this job

ESOP

Home office allowance

Parental leave

Egg freezing

Job summary

Employment Hero is hiring a Marketing Operations Specialist who will own the Marketo-based marketing engine and drive AI-assisted automation across campaigns and data flows. You’ll work to replace manual processes with scalable, self-sustaining workflows, aiming for operational excellence and minimal friction.

You’ll manage platform operations, troubleshoot issues across funnel processes, and collaborate with cross-functional teams to simplify and optimise the overall marketing technology stack.

Qualifications

• 5+ years hands-on experience with Marketing Automation Platforms (Marketo preferred) in a fast-paced B2B environment.
• Strong CRM knowledge, especially Salesforce integration with MAPs.
• Ability to design AI-driven, autonomous marketing workflows.

Responsibilities

• Manage day-to-day Marketo operations to ensure uptime and scalable processes.
• Investigate funnel leaks, routing issues, scoring anomalies, and syncs between Marketo and Salesforce.
• Drive continuous Marketo optimisation, applying AI to repetitive tasks and improving speed-to-market.
• Align marketing, sales, and business processes by translating requirements into data constraints and technical solutions.
• Oversee high-level projects with Senior Marketing Operations Manager to simplify and modernise the Marketo instance.
• Maintain clear, up-to-date documentation for all systems and workflows.

Skills

Marketo

Salesforce

Automation

Data quality

Tools

Marketo

Job description

Marketing Operations Specialist – Remote

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since launching in 2014, we’ve grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone around the world. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since launching in 2014, we’ve grown from startup to global scale, reaching a valuation of over $2 billion and building a presence across six countries, with even more growth ahead. We now serve over 350,000 SMEs, pay more than 3 million employees, and support a growing pool of job seekers finding their next role through our platform.

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

• We are Mission First – Our Mission determines what we work on, where we invest, and where we focus. Every decision runs through a single filter: does this accelerate our Mission?
• We are Remote First – we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
• We are AI First – we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
• We Live by Our Values – we role model our values 100% of the time
• We Expect High Performance – we set a high standard and we’re not satisfied with being average

This role

We are looking for a Marketing Operations Specialist who is an AI-first automation specialist, possessing the deep Marketo expertise required to dismantle manual processes and replace them with autonomous systems.

In this role, you will be the architect of our marketing engine. You are not just a campaign executor; you are a systems orchestrator tasked with driving the transition from traditional, manual ways of working toward a future of AI-assisted automation. Your mission is to ruthlessly eliminate human friction and technical debt, leveraging AI to build smarter, self-sustaining workflows that redefine operational excellence.

This will include

• Platform Management & Support: Manage the day-to-day operations of our Marketo instance to support the broader business, ensuring high system uptime, flawless execution, and scalable processes.
• Lead Investigations & Troubleshooting: Act as the ultimate problem-solver for funnel leakage. Conduct deep-dive lead investigations to troubleshoot routing issues, scoring anomalies, and synchronisation errors between Marketo and Salesforce.
• Operational & Campaign Optimisation: Drive continuous Marketo optimisation. You will look beyond “how it’s always been done” to streamline campaign logic, apply AI to repetitive processes, and increase our speed-to-market.
• Cross-Functional Business Alignment: Develop a comprehensive, solid understanding of Employment Hero’s marketing, sales, and overarching business processes. You will deconstruct these business requirements into raw data constraints and technical solutions.
• System Overhaul & Simplification: Partner with the Senior Marketing Operations Manager on high-level, strategic projects aimed at ruthlessly overhauling and simplifying our Marketo instance. Your goal is to eliminate technical debt and build a clean, sustainable “Marketecture.”
• List Operations Management: Manage and oversee the List Operations function (2 Direct Reports). You will ensure pristine data hygiene, accurate segmentation, and timely list execution, while proactively exploring how AI and data enrichment agents can automate these historically manual tasks.
• Ruthless Documentation: Maintain comprehensive, up-to-date documentation for all systems and workflows. You will ensure that our marketing infrastructure is never a “black box,” making processes transparent, accessible, and easy for the broader team to understand.

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way – operating with focus, agility, and an obsession with impact. For this role, you’ll also bring

• Deep Marketo/CRM Expertise: 5+ years of hands-on, advanced experience managing Marketing Automation Platforms (Marketo preferred) in a fast-paced B2B environment.
• An AI-First Mindset: You don’t just want to build workflows; you want to build agency work.
• Systems Thinking: You possess a “first principles” problem-solving approach. You can see how data flows through the entire MarTech ecosystem (from initial touchpoint to Salesforce opportunity) and understand how to build solutions that scale.
• CRM Proficiency: Strong working knowledge of Salesforce, specifically how it integrates with MAPs (Marketo preferred) (custom objects, field mapping, lifecycle stage transitions, and sync mechanics).
• Operational Discipline: High autonomy with a focus on delivering value over volume. You are comfortable pushing back on scope creep to prioritize system integrity and business impact.
• Growth & Improvement Mindset: You possess an insatiable curiosity about the “why” and a relentless obsession with continuous improvement. Guided by first-principles thinking, you believe that “the best part is no part” and constantly seek to simplify or remove unnecessary complexity.

What we can offer

At Employment Hero, we don’t just talk about a better way to work. We live it.

Joining Employment Hero means you’ll:

• Work in a remote-first environment, giving you the autonomy to do your best work while delivering meaningful outcomes.
• Be trusted to own your work, make decisions, and have a real impact from day one.
• Access cutting-edge AI tools and technology that help you move faster, think bigger, and amplify your expertise.
• Surround yourself with ambitious, high-performing teammates who will challenge, support and inspire you to do the best work of your career.
• Own ESOP (Employee Share Options) in one of the world’s fastest-growing technology companies, so you can share in the value you help create.
• Enjoy a comprehensive benefits package, including generous parental leave, subsidised egg freezing, a home office allowance, and outstanding learning and development opportunities to support your growth.
• Connect with colleagues from around the world at our Annual Global Gathering. We’ve celebrated together in Thailand, Vietnam, Bali and Dubai, and can’t wait to meet in the Gold Coast, Australia, in September 2026.

Privacy and AI Notices

• We’re AI-first, so may use AI tools to review your applications and support our interviewing and hiring process. These tools do not replace human judgment and the final hiring decision sits with our team.
• We verify candidate identity and location as part of our hiring process.
• At Employment Hero, we are committed to safeguarding the privacy of your application data. By applying to this role, you acknowledge our Applicant Privacy Policy made available here: employmenthero.com/legals/applicant-policy/.

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