Field Marketing Manager - Asia

Jensen Hughes; Melbourne; On-site; AUD 110,000 - 170,000; Full time

Job summary

Jensen Hughes, a global leader in fire engineering, safety and risk-based consulting, seeks a Field Marketing Manager to join our international marketing team. You will drive end-to-end campaigns across Asia and oversee content, events, webinars and digital initiatives to elevate brand visibility.

The role offers opportunities to collaborate with regional leaders, technical experts and the global marketing team, delivering impact on a global scale.

Qualifications

• Bachelor's degree in Business, Marketing or a related field of study is preferred.
• 8+ years’ experience in B2B marketing, preferably within the architecture, engineering and construction (AEC) sector or a related professional services consulting environment.
• Professional working proficiency in Korean, English, and Mandarin, with the ability to create content and collaborate effectively across global regions. Full professional or native-level fluency is highly preferred.
• Technical writing, marketing copywriting experience (experience with AP writing style preferred).
• Demonstrated experience with creating and managing content for social media platforms, including writing social media posts for business specific to the Asian market (WeChat, Webo, Naver, Remember, LinkedIn, YouTube ).
• Demonstrated experience managing a diverse set of marketing tasks such as digital campaigns (organic and paid), thought leadership (blogs, webinars, podcasts, case studies, whitepapers), email, speaking opportunities, and events/conferences support.
• Ability to identify opportunities to improve marketing outcomes and campaign performance.
• Exceptional attention to detail, quality control review, copywriting, grammatical and proofreading skills.
• Strong organisational skills with the ability to manage multiple priorities and deliver projects to deadline.
• Ability to be client focused, both internal and external, work in a fast paced environment, prioritise a high workload and meet tight timelines.
• Strong understanding of brand elements and guidelines.
• Proficient in Microsoft Office/365 (Word, Excel, PowerPoint, Copilot) and virtual meeting platforms (MS Teams).
• Experience with Adobe InDesign, Adobe Express, Email Marketing Platforms and Digital Asset Management Tools (Brandfolder).
• Understanding of SEO best practices and marketing success metrics is a plus.
• Experience with CRM systems (Dynamics) is a plus.
• Occasional flexibility to work extended hours to accommodate deliverables and time zones may be required.

Responsibilities

• Deliver end-to-end marketing campaigns across Korea, Greater China, Singapore and Malaysia.
• Work closely with regional leaders and technical experts to develop and execute marketing activities that support business growth.
• Be part of a collaborative global marketing team that values creativity, initiative and continuous learning.
• Work for an international organisation with outstanding career development opportunities.
• This role can be based in Seoul, Singapore, Malaysia, Auckland, Sydney, Brisbane or Melbourne.
• Collaborate with subject matter experts, regional leaders, and business development specialists to identify and prioritise regional marketing needs.
• Support global marketing team on projects that cross regions and service lines.
• Plan, coordinate and deliver end-to-end campaigns and activities that support regional and service line priorities.
• Adapt marketing plans to regional and cultural differences while fostering open, collaborative communication and diverse perspectives.
• Collaborate with graphic designers, digital marketing managers and internal communications colleagues to develop materials and tools that support service line and regional efforts.
• Contribute to the development and implementation of regional marketing plans and campaign activity.
• Use marketing data to identify opportunities and provide recommendations to improve campaign performance.

Skills

B2B marketing

Content development

Digital campaigns

Social media management

Event planning

Korean fluency

English fluency

Mandarin fluency

Copywriting

Branding knowledge

Project management

Education

Bachelor's degree in Business/Marketing

Tools

Adobe InDesign

Adobe Express

Brandfolder

MS Teams

Dynamics CRM

Job description

At Jensen Hughes, we help create safe, secure and resilient communities around the world. As a global leader in fire engineering, safety, security and risk-based consulting, our work makes a real difference to the people and places around us.

We're looking for an experiencedField Marketing Manager to join our global marketing team. This is an opportunity to influence how one of the world's leading consulting firms connects with clients, builds its brand and drives business growth across diverse and rapidly evolving markets, including Korea, Greater China, Singapore and Malaysia.

You will work closely with regional leaders, technical experts and the global marketing team to deliver marketing activities that support business objectives and build brand visibility across Asia.

You will join a collaborative global marketing team where ideas are encouraged, innovation is valued and success is shared. If you enjoy balancing strategy with execution, thrive in a fast-paced professional environment and love bringing great stories to life, we would love to hear from you. Working with the global marketing team, you will manage a range of activities including content development, events, digital marketing initiatives such as social media, webinars, and email campaigns.

In this role you will

• Deliver marketing end to end marketing campaigns across Korea, Greater China, Singapore and Malaysia.
• Work closely with regional leaders and technical experts to develop and execute marketing activities that support business growth.
• Be part of a highly collaborative global marketing team that values creativity, initiative and continuous learning.
• Work for a respected international organisation with outstanding career development opportunities.
• This role can be based in Seoul, Singapore, Malaysia, Auckland, Sydney, Brisbane or Melbourne.

If you're looking for a role where your ideas are valued, your work has a visible impact, and your career can continue to grow on an international stage, we would love to welcome you to Jensen Hughes.

Essential functions and duties:

• Collaborate with subject matter experts, regional leaders, and business development specialists to identify and prioritise regional marketing needs and translate them into action plans.
• Support global marketing team colleagues on projects that cross regions and service lines, contributing to a collaborative and team orientated marketing function.
• Plan, coordinate and deliver end to end marketing campaigns and activities that support regional and service line priorities. Tactics may include thought leadership initiatives articles, blogs, webinars, podcasts, case studies, social media, email, speaking opportunities, events/conferences support.
• Adapt marketing plans to regional and cultural differences while fostering open, collaborative communication and diverse perspectives.
• Collaborate with graphic designers, digital marketing managers and internal communications colleagues to develop materials and tools that support service line and regional efforts.
• Contribute to the development and implementation of regional marketing plans and campaign activity.
• Use marketing data to identify opportunities and provide recommendations to improve campaign performance.

Requirements and qualifications

• Bachelor's degree in Business, Marketing or a related field of study is preferred.
• 8+ years’ experience in B2B marketing, preferably within the architecture, engineering and construction (AEC) sector or a related professional services consulting environment.
• Professional working proficiency in Korean, English, and Mandarin, with the ability to create content and collaborate effectively across global regions. Full professional or native-level fluency is highly preferred.
• Technical writing, marketing copywriting experience (experience with AP writing style preferred).
• Demonstrated experience with creating and managing content for social media platforms, including writing social media posts for business specific to the Asian market (WeChat, Webo, Naver, Remember, LinkedIn, YouTube ).
• Demonstrated experience managing a diverse set of marketing tasks such as digital campaigns (organic and paid), thought leadership (blogs, webinars, podcasts, case studies, whitepapers), email, speaking opportunities, and events/conferences support.
• Ability to identify opportunities to improve marketing outcomes and campaign performance.
• Exceptional attention to detail, quality control review, copywriting, grammatical and proofreading skills.
• Strong organisational skills with the ability to manage multiple priorities and deliver projects to deadline.
• Ability to be client focused, both internal and external, work in a fast paced environment, prioritise a high workload and meet tight timelines.
• Strong understanding of brand elements and guidelines.
• Proficient in Microsoft Office/365 (Word, Excel, PowerPoint, Copilot) and virtual meeting platforms (MS Teams).
• Experience with Adobe InDesign, Adobe Express, Email Marketing Platforms and Digital Asset Management Tools (Brandfolder).
• Understanding of SEO best practices and marketing success metrics is a plus.
• Experience with CRM systems (Dynamics) is a plus.
• Occasional flexibility to work extended hours to accommodate deliverables and time zones may be required.

Company Overview

Throughout our worldwide network of experts, clients and communities, we are renowned for our leadership in fire protection engineering - a legacy of responsibility we have proudly upheld since 1939. Today, our expertise extends broadly across closely related security and risk-based fields - from accessibility consulting and risk analysis to process safety, forensic investigations, security risk consulting, emergency management, digital innovation and more.

Our engineers and consultants collaborate to solve complex safety and security challenges, ensuring our clients can protect what matters most. For over 80 years, we have helped mitigate risks that threaten lives, property and reputations. Through technology, expertise and industry-leading research, we remain dedicated to our purpose of making our world safe, secure and resilient.

At Jensen Hughes, we believe that creating and sustaining a culture of trust, integrity and professional growth starts with putting our people first. Our employees are our greatest strength, and we value the unique perspectives and talents they bring to our organization.

Our wide range of Global Employee Networks connect people from across the organization, supporting career development and providing forums for individuals to share experiences on topics they're passionate about. Together, we are cultivating a connected culture where everyone has the opportunity to learn, grow and succeed together.

Jensen Hughes is an Equal Opportunity Employer. Qualified candidates will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.