Field Marketing Lead, South Pacific

Rockwell Automation; City of Melbourne; Hybrid; AUD 100,000 - 125,000; Full time

Job summary

A technology leader is seeking a Field Marketing Lead for the South Pacific region to be based in Melbourne or Sydney. This role involves building annual marketing plans focused on strategic growth, overseeing digital-first marketing initiatives, and managing PR and social media activities. Candidates should have over 10 years of marketing experience, especially in B2B sectors, and a strong grasp of budget management. This position promotes hybrid work policies and values diversity and inclusion in the workplace.

Benefits

Comprehensive mindfulness programmes

Volunteer Paid Time off

Employee Assistance Program

Personalised wellbeing programmes

On-demand digital course library

Qualifications

• 10+ years of experience in marketing, preferably in B2B or technology sectors.
• Experience with PR, digital and social marketing programmes.
• Solid business and financial acumen to develop marketing plans.

Responsibilities

• Build annual marketing plan supporting strategic growth priorities.
• Lead with a digital-first mindset in marketing strategies.
• Monitor implementation of marketing plans and manage budgets.

Skills

B2B marketing

Public Relations

Digital marketing

Social marketing

Budget management

Education

Bachelor's Degree in Marketing / Business Management

Tools

Marketing automation tools

Analytics and business intelligence tools

Job description

Overview

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

Rockwell Automation is hiring!

We are looking for a Field Marketing Lead, South Pacific (SP) to be based in our Melbourne or Sydney office. You will play a crucial role in SP\'s marketing team to accelerate growth. You create quality field marketing programmes and activities with a solid focus on Return on Investment according to SP priorities. You will report to Senior Manager, Brand and Field Marketing, Asia Pacific.

Responsibilities

• Build the annual marketing plan which supports the strategic growth priorities for the region in partnership with, sales and department management teams. Promote a solid focus on Return on Investment, strengthening Rockwell Automation's brand, and accelerating the customer decision-making/buying process.
• Lead with a digital-first mindset.
• Define event and campaign measurements with sales, and ensure these goals are met.
• Monitor implementation of the marketing plan and ensure adherence to budget. Perform Return on Investment analysis on campaigns and events. Manage the lead to revenue process.
• Define and work on Public Relations (PR) and social media activities in the region aligned with Asia Pacific and global brand guidelines and corporate messages.
• Build relationships with regional distributor and channel partners to create demand and amplify messaging.
• Partner with Asia Pacific, global and local teams to bring campaigns to life and be involved in projects with the Asia Pacific marketing team.
• Drive consistency of brand messaging through campaigns, channels and media.
• Build relationships with customers, partners, 3rd party agencies and media to identify opportunities for driving brand awareness and lead generation.
• Support and mentor SPR Field Marketing team.

Qualifications

• Bachelor's Degree in Marketing / Business Management or equivalent.
• 10 + years of experience in marketing.
• Experience with PR, digital and social marketing programmes, marketing tools and systems.
• Understanding of marketing infrastructure requirements, including marketing automation, digital and social marketing, business intelligence and analytics.
• Solid business and financial experience to develop and support marketing plan. Experienced budget management skills.
• Prior experience in B2B, technology or software marketing preferred.

Preferred Qualifications

• Business partnering capability to work on plans.
• Collaboration, detail-oriented, Independent creative
• Navigate and resolve complex situations involving multiple partners.
• Balance between providing strategic oversight and hands-on execution.

Benefits

What We Offer:

Our benefits package includes …

• Comprehensive mindfulness programmes with a premium membership to Calm
• Volunteer Paid Time off available after 6 months of employment for eligible employees.
• Company volunteer and donation matching programme – Your volunteer hours or personal cash donations to an eligible charity can be matched with a charitable donation.
• Employee Assistance Program
• Personalised wellbeing programmes through our OnTrack programme
• On-demand digital course library for professional development

... and other local benefits!

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you\'re excited about this role but your experience doesn\'t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.

#LI-Hybrid or #LI-DB2

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.